At six o'clock in the morning, the sky in Dalian had not fully awakened, and the Liaoyu International Aquatic Products Market returned to tranquility after the noise. Wrapped in a thick down jacket, Wang Renyue stood in front of a neatly stacked foam box and explained the taste and eating method of a box of Arctic sweet shrimp carefully to the mobile phone screen.

There is no exquisite scenery in the camera, only the faintly visible cold storage behind, and the faint white breath she exhales when speaking. On the other end of the screen, scrolling comments come from all over the world: "Which kind of food should I choose for my child?" "Is there any stock of Head Seed?" "Trust you, I'll place the order directly"

Wang Renyue was affectionately called "Sister Yue" by the old irons. At the age of 44, now as the Kwai anchor "Seafood Sloppy Sister", she is standing at the forefront of the industry where her father once worked hard all his life. With one cable and one screen, she will send the delicious food from Bohai Bay to the dining table of countless families, and continue to write a story about inheritance and trust.

Take over the seafood industry and transform from wholesale markets to live streaming sales

Wang Renyue is the daughter of a shrimp farmer in Fuzhou Bay. In her childhood memories, her father was one of the earliest people to raise shrimp locally. During the shrimp season, her father would set up a plastic shack next to the shrimp pen, and she would live there with him. In the early morning, they would escort the shrimp to the wholesale market in Dalian together.

Her early experience of being immersed in the salty sea water gave her the most direct understanding of "goods" and "market". There were too many miscellaneous fish in the shrimp pen at home. Wang Renyue, who had just entered second grade of elementary school, carried a large plastic cloth to the entrance of the vegetable market and started selling it with a scale. They sell it for two yuan, I sell it for one yuan and nine yuan, and in a short while, I sold several hundred pounds

Afterwards, her life trajectory pointed further away. Wang Renyue was admitted to the undergraduate program of biopharmaceutics and went to the University of Manchester to obtain a master's degree. After returning to China, she worked in the pharmaceutical industry in Shanghai and Shanxi. But as her father grew older and hoped that she would take over the family business, she made the choice to go home.

It's too difficult to reach the top in the pharmaceutical field, and I can't see my own great value. But when it comes to seafood, I've seen the big picture since I was young, and I know where to improve immediately. "In 2017, Wang Renyue returned to Dalian and plunged into the Liaoyu market.

She remembered her father's way of doing business in her heart. My father has a strong obsession with quality, insisting on raising high-quality shrimp and producing high-quality products. His shrimp always sells out first by the end of the year. From a young age, Wang Renyue recognized a principle: "Quality must come first. If something is good enough, people will always come to you to buy it

The work at the wholesale market starts at midnight, and she is busy for nearly twenty hours in a cold storage environment of minus seven or eight degrees Celsius. But Wang Renyue has her own advantages. Her father's experience in teaching her how to read goods quickly merged with her knowledge of biopharmaceuticals. In less than three years, she has firmly established herself in the fiercely competitive Liaoyu market.

At that moment, live streaming entered Wang Renyue's field of vision. The e-commerce anchors who come to the market to purchase can pull away hundreds or thousands of boxes of goods at once. This has shown Wang Renyue a broader market.

"There is a cold store behind you, so you should take something to broadcast." Encouraged by market peers, Wang Renyue began to try to operate Kwai. She didn't know how to operate, so the first short video was on her own stall, and she buried her head in a crab claw for two minutes. Live streaming is done every morning after finishing wholesale work, using a mobile phone at the entrance of the cold storage to introduce seafood like chatting with old friends.

She gave herself a name called 'Seafood Messy Sister'. Moving dozens of pounds of goods in the market every day, with a fishy smell all over her body and worn-out cuffs, compared to other anchors, she was indeed quite messy. At that time, she didn't expect that this reality would later become the starting point for so many people to trust her.

Seize online opportunities, build a trust bond between professionalism and quality

Wang Renyue still remembers her first live streaming sales event, watching the number of online viewers jump to thousands, making her nervous and her mouth tremble with sweat. But when it comes to products, especially the Arctic shrimp that she is most familiar with, from origin, specifications to nutrition and preparation, she can talk endlessly.

But at that time, her e-commerce team was still a "family workshop". If there were dozens of orders during a live broadcast, she and her family would have to work all night, hand writing delivery notes, manually sorting and packing them.

Later, Kwai launched the "Little Yellow Car", and the number of orders suddenly increased, resulting in problems. If you can't keep up with handwritten orders, go learn a typing software; My family couldn't handle it anymore, so I quickly sought help; When the goods were piled up and there was nowhere to put them, she went to rent a more standardized warehouse... By solving one specific problem after another, she managed to turn the initial small workshop into a stylish e-commerce team.

Wang Renyue introduces seafood products in the live broadcast room

A bigger turning point occurred at the beginning of 2020, when the epidemic caused offline wholesale markets to occasionally stagnate, and many peers' goods suddenly lost sales. Wang Renyue transferred some of the goods to her own warehouse in advance, and when other people's stalls became quiet, her live streaming room became one of the few windows that could still stably ship. The sales of over 700 orders in one night caused a considerable sensation in the Liaoyu market. From then on, she gradually shifted her energy from offline to online.

The basic operations are gradually being streamlined, but Wang Renyue knows in her heart that the more important question is "why do people insist on buying from you?" Her solution is to turn the live broadcast room into a place where she can learn things. Many people enter the live streaming room initially not to place orders, but to listen to "how to choose seafood and how to make it delicious". Thanks to her years of hard work in the seafood market and professional foundation in biopharmaceuticals, she is particularly skilled in these areas. Over time, people began to perceive her as professional, and trust gradually built.

Once, a loyal customer reported that the shrimp they purchased had a different taste. Wang Renyue saw the photo sent by the customer and immediately recognized it as shrimp in the corner of the refrigerated truck, as the slight temperature difference was affected during long-distance transportation. She immediately called to apologize in person and immediately sent a box as a replacement. What exactly is the situation with something must be explained clearly to others. Whether or not to buy it is the customer's choice, but I cannot make others think that I am passing off inferior products as good

This has truly built up a solid trust relationship. Many fans started buying from her when she only had a few thousand followers, and over the years, even if there were cheaper options elsewhere, they still recognized "Yue Jie"'s products. This also made Wang Renyue understand: "What I can do is to serve the group of people who believe in me well, and do the good things they want in a down-to-earth manner

In 2022, Wang Renyue's broadcast was suspended for nearly a year due to childbirth, and could only be broadcasted by her family members. During this period, I watched many old anchors fall and many new anchors rise up, and I was worried that I might also 'fall' like this. On the day of the replay, thousands of old fans flooded into the live broadcast room, expressing their support with orders. My partner said that those anchors who can't keep going are hurting everyone because they don't understand the product. If you have never lost your heart, you won't fail. This return made her convinced that the trust gained from sincerity is more stable than any traffic.

Feed back the hometown industry and connect the production and sales chain

Today, "Seafood Sloppy Sister" has more than three million fans in Kwai. But for Wang Renyue, the significance of this job has already gone beyond attention and sales volume itself, but to be able to realize her own value and truly help more people.

Among the many 'sense of achievement', Wang Renyue believes that the most important thing is to give back to her hometown's industries. Previously, Wang Renyue was filled with dissatisfaction as she watched her father's devoted "Fuzhou Bay Shrimp" grow slowly and cost high, often being impersonated by other products in the market and unable to sell at its rightful price.

After becoming a host, Wang Renyue felt that pushing out the real Fuzhou Bay shrimp was the most important thing she should do. She repeatedly explained in the live broadcast room, teaching everyone how to distinguish the true quality of Fuzhou Bay shrimp. Last year alone, hundreds of thousands of pounds of authentic Fuzhou Bay shrimp were sold from her hands, which allowed good shrimp to enter a wider market and truly boosted the purchase price of the production area.

If my dad could see it, I could sell a cart of shrimp that he used to worry about and couldn't sleep all night with just one live stream. How comfortable he would be, "Wang Renyue said." I'm also fighting for him and the villagers who raise shrimp honestly in Fuzhou Bay.

Now, her gaze has also shifted to a farther distance. This year, she rented new land by the seaside to build a cold storage facility and plans to establish a cooperative with nearby fishermen to flexibly plan breeding categories based on fan preferences and develop ready to eat processed products. Wang Renyue's approach of immersing herself in the industry coincides with the direction of the platform. The "Harvest China" plan launched by Kwai E-commerce in 2026 is to support more source anchors like her, go deep into each industrial belt, and let good things from all over the country go directly to thousands of households.

As for the changes along the way, Wang Renyue said, "Kwai has given me the greatest help, that is, someone can see me and listen to me. It has made me a success and made me break through the world of the wholesale market in the past." Facing the future, her idea is very real: "After all, someone should connect products and e-commerce channels closely. If I don't do it, there will be another hand in the middle. What I want to do is to build a more solid bridge from the source to the table."