On September 22nd, Chery's all-new QQ3 Modern Edition was launched in Wuhu, with an official guide price of 88900 yuan. At the launch event, renowned actress Sun Li was present, and six user modified cars were showcased together. In addition, talk show actors took the stage, and the scene was packaged as a "happy show".

In the automotive industry, the usual way to handle special edition models is to "silently list them", that is, update the configuration table on the official website, and the dealer changes a poster, that's all. Holding a press conference, especially inviting spokespersons to the venue and filling the square with users' modified cars, signifies a significant upgrade in resource investment and strategic importance. Chery has chosen the latter path for the all-new QQ3 Modern Edition.

From a product perspective, the hardware foundation of the new QQ3 Modern Edition is not fundamentally different from that of the regular QQ3. Core parameters such as rear wheel drive, four-wheel independent suspension, 5.2-meter turning radius, 420km range, 30% to 80% fastest 16.5 minute fast charging already exist on the regular version of QQ3. The 8155 chip, 15.6-inch 2.5K central control screen, Carmind AI intelligent agent, 540 ° panoramic imaging, and L2 level assisted driving are also being used instead of added.

The changes in the all-new QQ3 Modern Edition focus on design, taking the texture of the exterior and interior to a higher level. It adopts Neo Retro retro futuristic design language, two exclusive colors of Modern Times and Anne Pearl, Time badge wheels, Wind racing decals, Golden Age grille, gilded chrome trim, retro white front and rear bumpers, and more.

According to official data, the all-new QQ3 has sold over 10000 units for five consecutive months since its launch in March 2026, with sales reaching 19103 units in August, a month on month increase of 64.07%, and cumulative orders at home and abroad exceeding 100000 units. In the A0 level pure electric car market, this performance has already entered the forefront.

As of August 2026, female users of Chery QQ series account for 56%. And many female users have a common behavioral characteristic, which is to make changes after buying a car. Posting decals, changing color schemes, and making decorations are common behaviors among the user base of the all-new QQ3. At the press conference, six modified cars created by users of the all-new QQ3 were showcased.

However, third-party modification faces practical obstacles, including compatibility issues, annual inspection compliance, and whether quality assurance is affected, each of which is an implicit cost that users have to face. The launch of the all-new QQ3 Modern Edition essentially turns what users have already spontaneously done into an official compliant product, which is fully equipped at the factory and ready for use upon delivery, without worrying about annual inspections and warranty issues.

As a classic IP under Chery, the QQ model has returned as a pure electric new QQ3 after being discontinued for many years, facing a completely different market landscape from earlier years. The mainstream competition in the A0 level pure electric market before was price, with a large number of products concentrated in the price range of 50000 to 70000 yuan. Users are highly sensitive to price, and other brand products such as Geely Xingyuan, BYD Haiou, Wuling Binguo Pro have established their own market share foundations.

In this situation, if Chery QQ continues to use "cheap" as its selling point, it will only fall into the quagmire of price war. The emergence of the all-new QQ3 Modern Edition is a clear move for Chery QQ brand to explore upward. Chery has chosen to launch a product in this price range that is not cheap, focuses on design quality, and echoes the culture of modification, indicating that Chery's expectations for QQ are not just about "quantity".

The success of BMW MINI and Mercedes Smart in the global market proves that small cars can move from functional value to cultural value. In China, the validity of this logic has not been fully verified. But Chery QQ clearly has such ambition. Previously, Yin Tongyue, Chairman of Chery Automobile, had clearly stated: "We want to make Chery QQ China's MINI, China's Smart, and a classic belonging to China

(Author Pu Zhenyu)