At the launch conference of Landau Mount Taishan X8 held on May 22, Landau built a large angle cross axle bench in front of the stage, which is used to test the off-road vehicle's ability to escape difficulties and the rigidity of its body. In the live demonstration, Landu Mount Taishan X8 successfully passed the cross axle and opened four doors and tailgate when two diagonal wheels were suspended. Lantu Auto tells the outside world in this way that although the Lantu Mount Taishan X8 is an SUV for home scenes, it also has excellent all terrain off-road capability.

According to Lantu Auto, the Mount Taishan X8's all terrain off-road capability is due to the Lantu Qingyun Driving Platform 2.0. The chassis of Lando Mount Taishan X8 has played an important role. This set of front double wishbone+rear five link all aluminum alloy aviation chassis has both lightweight and high rigidity, and is equipped with a three chamber air suspension that supports 5-gear height adjustment and 4-gear stiffness adjustment, and EDC magic carpet shock absorption, with a height adjustment range of 105mm. In addition to 7 driving modes, 238mm ground clearance, Bosch's new generation IPB2.0 intelligent body stabilization system, torque vector control intelligent electric four-wheel drive, Lando Mount Taishan X8 has the all terrain capability comparable to the hard off-road vehicle.

In addition, in some previous tests conducted by Lantu Auto officials, for example, in the largest comprehensive cross-country field in Asia, the Lantu Mount Taishan X8 can cope with a variety of all terrain road conditions by passing the 80cm extreme crossing axis, sprinting through the 45 ° physical extreme steep slope, entering the V-shaped ditch with an inclination angle of more than 30 °, and challenging the Guardian Slope.

From the model name, the Landau Mount Taishan X8 and the previously released Landau Mount Taishan X8 are both large SUVs, and the difference between them is not significant from the perspective of body size. But Mount Taishan X8 is positioned as a big five seat SUV, and Mount Taishan models are positioned as a big six seat SUV. Therefore, the Landu Mount Taishan X8 has become the largest five seat SUV on the market - its internal cabin area has reached 6.1 square meters.

From the perspective of off-road capability and body size, the Lando Mount Taishan X8 can be seen as a big five seat SUV with enough differentiation: it has built a five seat vehicle with a big six seat body, and has injected all terrain off-road capability into household SUVs. At present, there is no such model on the market. In addition to the oriental aesthetic design, the Huawei Qiankun Smart Driving four laser radar scheme, the 896 line dual optical path image level laser radar, and the 800V overcharge, the uniqueness of the Lando Mount Taishan X8 is more obvious. At the same time, its equity price ranges from 282900 to 369900 yuan (including 5 models with PHEV and EV power), which is relatively attractive.

Landu launched a distinctive big five seat SUV, Mount Taishan X8, revealing its ambition to restructure the rules of the high-end new energy market. There is no shortage of a standard five seater SUV in the automotive market, but rather a five seater SUV that breaks through inherent rules, such as having "misaligned" space carrying capacity, off-road capability, and intelligent driving level.

In addition, Lantu Automobile needs to demonstrate its ability to further impact the high-end market to both the automotive consumer market and the capital market simultaneously. On March 19th this year, Lantu Automobile was listed on the Hong Kong Stock Exchange, becoming the only state-owned high-end new energy enterprise to complete its capital market listing. As the first strategic model of Lantu Mount Taishan X8 after its listing in Hong Kong, the high-end task of Lantu is not light.

With the market share of Chinese brands reaching 75% and the penetration rate of new energy exceeding 60% in April this year, Lantu Automobile has determined that a new round of development opportunities for Chinese new energy brands has arrived. In the wave of new energy vehicles replacing fuel vehicles and high-end Chinese brands replacing traditional luxury brands, Chinese brands are transforming from "followers" to "definers". Lantu Automobile will provide its own rules and paradigms in the process of breaking through the high-end trend of Chinese brands.

The high-end understanding of Lantu Automobile is not "more configurations" or "lower prices", but "better experience". For example, can a larger space bring relaxation to the whole family? Can smarter driving reduce long-distance fatigue? Can stronger all terrain capabilities provide a sense of security during rainy and snowy adventures? Lantu Auto believes that these are all "value questions" for users about a high-end SUV. Therefore, Landu has created a targeted Mount Taishan X8, which aims to upgrade the current popular car "all room intelligence" value to a comprehensive value of "all scene, all terrain, multi-function, and intelligence".

According to the data provided by Lantu Auto, since the pre-sale started, the pre-sale order of Lantu Mount Taishan X8 has exceeded 50000 sets, which has the potential to become a phenomenal blockbuster in the 300000 level high-end SUV market. In pre-sale orders, 50% of users come from joint venture luxury brand exchanges, 60% of users are social elites such as IT finance practitioners, public officials, and educators, and over 93% of users directly choose Ultra and above high-end versions. These data all point to one point: Lantu Automobile has opened up a new path in the high-end SUV market.

Lantu Automobile has laid out multiple products in the market, including sedans, SUVs, MPVs, etc. Among them, the MPV model Lantu Dreamer has long had a place in the segmented market, and Lantu also relies heavily on this MPV model. Relatively speaking, Lantu still needs to achieve an equal market position in the SUV and sedan fields in order to truly enter the ranks of top brands.

In April of this year, Lantu Automobile delivered 15146 vehicles in a single month, a year-on-year increase of 51%; In the first four months, a total of 49038 vehicles were delivered, a year-on-year increase of 36%. Although the year-on-year growth is good, there is still a significant gap between Lantu and top brands in the same industry in terms of total delivery volume. Lando Mount Taishan X8 is the beginning of Lando's impact on the high-end SUV market, and will also be the beginning of Lando's brand to improve its comprehensive competitiveness.