Liang Weifeng: You are doing something really cool

On April 28th, the 2026 Cannes Young Lions China Selection Competition was held at the Tongzhou campus of Beijing Institute of Fashion Technology. The executive chairman of the judging panel, Liang Weifeng, said that in an industry that has been repeatedly criticized, it is already cool to choose to stick to creativity. When Chinese contestants stand on the international stage in a non-native language and win recognition, it is already a cool victory.