Industry reminder: Many people exploit the public's reverence for healthcare to harvest traffic, and those suspected of fraud will be held accountable

Recently, netizens who have been watching home fitness videos may have noticed that bloggers are undergoing a collective "dress up", with blue and green hand sanitizers replacing traditional sportswear.

This professional attire, which originally belonged to medical staff, is becoming a new traffic code for sports and fitness bloggers. Behind this trend, is it the professional return of sports science or a carefully planned "authoritative disguise"? Psychological experts remind that this is a typical "halo effect", creating a persona through clothing and playing a psychological game of harvesting trust.

Feedback From Netizens

Fitness bloggers collectively change into 'green robes' and dress like doctors, feeling particularly professional

Watching the constantly rising numbers on the weight scale, Xiaoping, who recently wanted to exercise at home with short videos, noticed that while browsing videos on social media that guide slimming thighs and abdomen, bloggers coincidentally wore the same type of clothing. They are different from the commonly seen tight fitting sportswear in the past, but are a type of loose fitting clothing in green or blue, commonly referred to as "hand wash clothes", "hand wash clothes", or "hand brush clothes".

In Xiaoping's impression, this type of clothing should have been the exclusive attire for doctors during surgical procedures. Out of curiosity, she clicked on the homepages of several bloggers, only to find that most of them did not have relevant professional certifications. Isn't this clothing only suitable for medical staff? Is it really reliable to wear it to guide home training? "Xiaoping was full of doubts in her heart.

In fact, Xiaoping is not the only one who has such doubts. Many netizens on social media have reported that they often see bloggers wearing hand sanitizers guiding weight loss and slimming, because they dress like doctors and speak in a particularly professional manner, which makes people dare not refute randomly. Even some netizens bluntly stated that when they saw various fitness coaches and health product salespeople posting videos, they also changed into similar hand sanitizers.

With questions in mind, the reporter searched on social media with the keyword "exercise and health preservation" and immediately saw multiple bloggers wearing hand sanitizers with their avatars popping up. Clicking on these bloggers' homepages reveals that they often identify themselves as "scientific health and exercise" or "sports fitness and rehabilitation" bloggers, emphasizing in their personal profiles that they have many years of fitness experience. It is worth mentioning that the vast majority of bloggers have not obtained professional qualification certification. For example, some yoga instructors who claim to have five years of Pilates experience have also started wearing hand sanitizers and earnestly guiding netizens in home training.

Professional Doctor

The material of the hand washing clothes is comfortable, breathable, and should be worn for more than 10 hours a day in the anesthesia department

The New Express reporter learned that the so-called hand washing clothes are a type of clothing worn in places that require highly clean environments such as medical institutions, laboratories, and clean workshops. Hand washing clothes are usually made of lightweight, comfortable, and breathable materials, which have good anti-static and anti pollution properties.

Doctor Huang Can, the attending physician of the Operation Anesthesia Center of the Pearl River Hospital, said: "In medical institutions, the wearing scene of hand washing clothes is mainly in some closed environments that need to be highly clean, such as operating rooms, intensive care units (ICU), and digestive endoscopy centers. ”

Huang Can introduced that the material of hand washing clothes is relatively light and thin, with two main purposes: firstly, to facilitate work and avoid clothing contamination; Secondly, it is easy to put on and take off. Once contaminated, it can be replaced in a timely manner, which not only protects doctors but also patients, reducing the chance of cross infection.

The operating room has the strictest requirements for dressing standards, "Huang Can emphasized." We must tie the hem of the shirt into the waist of the pants and never allow the hem of the shirt to sway outside. The core principle is to reduce pollution

When it comes to wearing experience, Huang Can pointed out that the hand washing clothes uniformly distributed by the hospital have high comfort, good breathability and softness, and fit well and are easy to put on and take off. Especially for anesthesiologists who rank among the top in terms of work intensity in the entire hospital, hand sanitizers are important 'comrades'. We put it on at 7am and usually don't take it off until we finish work in the afternoon. We wear it for more than 10 hours a day. This fabric is not only lightweight, but also has good quick drying performance. Even if we sweat a lot, the body won't feel too uncomfortable

Viewpoint

Although the hand washing clothes are loose and easy to wear, it is not recommended to wear them in public places

The New Express reporter learned that hand sanitizers are not limited to medical personnel and can also be purchased freely on online shopping platforms. Browsing the links related to "hand washing clothes", it was found that many ordinary consumers shared their wearing experience in the comment section: "The fabric is soft and skin friendly", "Breathable and sweat wicking effect is good", "It is very comfortable to wear as pajamas at home". It can be seen that its comfortable physical characteristics have indeed attracted the favor of ordinary consumers.

I don't know when everyone discovered the 'secret' that hand sanitizers are easy to wear. In response to the current phenomenon of ordinary citizens buying and wearing hand sanitizers, Huang Can said that if it is only worn for private exercise, it is not harmful. Perhaps people find this clothing comfortable and can be purchased online. If the quality is up to standard, it can indeed meet the needs of sports

But he emphasized that it is not recommended to wear hand sanitizers in public places. This can easily cause misunderstandings, and passersby may mistake it for hospital staff going out without authorization, "Huang Can said." Hand sanitizers are not strictly controlled clothing. Unlike white coats, which have a strong occupational identity - usually only medical workers, laboratories, or researchers can wear them, hand sanitizers have not yet formed this default strong identity. They are essentially functional clothing for a specific work environment

In addition, Huang Can revealed that the hand washing clothes worn by medical staff have strict logistics management procedures. Our hand sanitizers are all uniformly distributed and recycled by the hospital, and undergo strict cleaning and disinfection. Every morning when we go to collect them, the clothes are still warm, which not only ensures cleanliness, but also allows medical staff who work for long hours to feel a little warmth

Interpretation by psychological experts

Using clothing to build an "authoritative filter" blogger is playing a psychological game

Regarding the phenomenon of many bloggers wearing "hand washing clothes" to guide home fitness training, Yu Donghui, Vice Chairman of the Psychological Counseling and Treatment Committee of the Guangdong Psychological Society, believes that this phenomenon is essentially a "authoritative filter" constructed using clothing.

The general public tends to regard this outfit as a 'surgical gown' because it is strongly associated with medical treatment and naturally carries a sense of awe. Ordinary people would think that this is something only doctors who use knives would wear, with a strong sense of professionalism

Ordinary fitness clothing is difficult to distinguish identity, but this outfit can create a "professional presence" context and trigger a typical "halo effect". Yu Donghui said, "If you wear regular fitness clothes, everyone will just feel like you're exercising. Everyone can wear them, as if there's nothing special about them. Once you put on the hand wash clothes, your aura immediately changes, as if you're transforming into a doctor, full of strength and wisdom

Yu Donghui believes that these bloggers are taking advantage of this by putting on this layer of clothing, and the audience will also unconsciously regard the bloggers as experts, and thus the words spoken by the bloggers come with the attribute of "correctness".

In addition to professionalism, hand sanitizers also have a layer of scarcity. Compared to the proliferation of sportswear, this visual symbol is extremely fresh and can capture the audience's curiosity, increase reading volume and completion rate. Therefore, in Yu Donghui's view, clothing is more like a psychological suggestion shell, and bloggers use this "persona" to attract traffic, essentially playing a psychological game.

Lawyer's statement

Simply wearing clothing may not necessarily violate legal language or lead to prosecution

In fact, it is quite common to wear professional attire such as white coats for educational purposes on social media platforms. Regarding this, Li Min, senior partner of Hansheng Law Firm, stated that there are currently no nationwide mandatory legal regulations for ordinary medical clothing such as white coats, and management mainly relies on internal systems of medical institutions. The act of non-medical personnel simply purchasing or wearing white coats or hand sanitizers does not constitute an illegal act in itself. But if used for illegal activities, it's different.

Li Min stated that simply wearing surgical gowns to teach people how to exercise at home, as long as the content is strictly limited to fitness exercises, does not make identity statements, does not involve medical advice, and does not charge fees, is usually not illegal.

According to the Law on Public Security Administration Punishments, anyone who steals or impersonates the identity of a natural person or organization, or uses other false identities such as doctors or nurses to deceive others, shall be detained for up to 5 days or fined up to 1000 yuan; Those with serious circumstances shall be detained for 5-10 days and may be fined up to 1000 yuan. If a blogger wears a white coat or nursing uniform for live streaming, fabricates their medical professional identity to gain others' trust, and engages in profit-making, deception, and other behaviors, it can be deemed as "using other false identities to deceive" and will be subject to public security penalties in accordance with the above provisions.

From an administrative perspective, "cheating" requires a subjective intention of "impersonating an identity to gain trust". If the video does not claim or imply that one is a medical staff member, and the content is limited to fitness exercises, stretching, and other exercise guidance, without involving medical diagnosis or medication advice, it is difficult to determine it as illegal.

From a criminal perspective, the crime of fraud requires "illegally possessing the purpose" and obtaining a large amount of property, while the crime of illegal medical practice requires "engaging in medical activities without authorization" and the circumstances are serious. If it is purely home exercise teaching, it generally does not meet the above requirements and has no criminal risk.

But Li Min reminds us to pay attention to the risk boundary during live streaming. If we add treatment oriented statements such as "using this acupoint can treat knee pain" and "this set of exercises can replace antihypertensive drugs" in the commentary, it may cross the boundary between exercise teaching and medical advice; If video traffic is used to sell courses, health products, or paid consultations, there may be a risk of fraud prosecution for "profiting from false identities".

■ Writing: New Express reporter Mai Wanshi drizzle correspondent Wu Xiaodan