Speech/Writing The Hukou Waterfall, located at the border of Qin and Jin, is under the jurisdiction of two provinces due to the natural provincial boundary of the Yellow River. It is divided into the Yellow River Hukou Waterfall Tourist Area (Shaanxi side) and the Shanxi Yellow River Hukou Waterfall Tourist Area. Tourists who want to visit the complete Hukou must buy two tickets, otherwise they can only choose one from the other.

The good news is that starting from June 1st, tourists no longer have to worry. Starting from this day, the Yellow River Hukou Waterfall Scenic Area on both sides of the Qin and Jin dynasties will implement a new policy of "one ticket to two provinces", allowing visitors to visit both sides of the scenic area with just one ticket. The ticket is valid for two days.

These two scenic spots were once embroiled in a controversy of "blocking scenery and forcing tickets" due to building walls along the highways in 2023. Now, they have finally corrected their past shortsightedness - the provincial boundary barriers and the ticket logic of only focusing on immediate interests.

Short sightedness comes at the cost of compromising the tourist experience. Viewing Hukou Waterfall from both sides of Shaanxi and Shanxi, with different angles and unique scenery, tourists often have to weigh whether to buy double tickets or give up one side in pain. The former makes people feel sorry for their wallets, while the latter leaves behind regrets. The old man came from afar but only saw half of it. You should know that the distance between the two scenic spots is very close, and you can walk across a Yellow River Bridge to reach the opposite bank. This makes people feel that the barriers are completely man-made. Tourists are inevitably unhappy, and over time, it has an impact on the reputation and credibility of the scenic area.

In fact, if we consider the big picture, the local area may not necessarily suffer losses after ticket exchange. Previously, tourists may have left after visiting one side of the scenic area in order to save ticket money. But now, the ticket is valid for two days, and tourists are likely to stay for an extra night before going to the other side to explore the next day. Staying for an extra day means an additional expense, and the income lost from tickets may be earned back through dining and accommodation. Of course, it's not that the starting point of the scenic area is to compete with tourists, but from a broader perspective, losing some ticket revenue may bring overall benefits to the cultural tourism industry. When Hangzhou removed the fence around West Lake and made a free admission decision, it boosted local tourism revenue.

Exchanging tickets is a good thing, but it is only a correction of past irrationality and can take another step forward. Many netizens on social media have asked, "Is Jingjiao Car Interchange?" These questions truly reflect the needs of tourists. Now there is only ticket exchange between the two scenic spots, and the shuttle buses are still operated separately. Can we consider integrating the resources of shuttle buses as well?

Furthermore, since they are essentially the same natural landscape and landscape, why must they be separated by administrative divisions? Can we completely break down regional barriers and truly connect scenic areas? Netizens say, "It would be great if we could add an interconnected bridge in the scenic area." They lament the helplessness behind the artificial demarcation. Tourists come from afar to see Hukou Waterfall, not caring whether the waterfall is named "Qin" or "Jin".

To truly connect the scenic area from both tangible (walls) and intangible (operations) aspects, greater reform courage is needed, but it is not unrealistic. This means that the business model needs to shift from being aloof in the past to leaning down and listening. The former involves building a scenic area, repairing a gate, setting up a booth, and selling a ticket for a fee. As for how tourists feel, it's not important; The latter is from the perspective of tourists, how to refine the operation to make people feel comfortable. This is the long-term business logic. Only when people have a pleasant travel experience can scenic spots have a good reputation and attract more people to come.

Unfortunately, there are many traces of shortsightedness in the operation of scenic spots nowadays, not only reflected in the exhaustion of ticket sales. The imitation of traffic signs with the words' I want your wind to blow to XX 'has almost become a standard feature in scenic spots, as if the whole country is doing a practice of replacing words together - this is also a kind of shortsightedness,' copying homework 'is both time-saving and effortless. The list of "standard equipment" is very long: plastic flower walls, internet famous swings, giant doll sculptures... Some people joke that today's scenic spots are like long lost multiple births. The proliferation of check-in points and the homogenization of scenic spots make people's travel experience like eating fast food without any aftertaste.

The more short-sighted a scenic spot is, the less people love it. In April of this year, the heart-shaped sculpture in Chaka Salt Lake was criticized for its ugliness and became a hot topic; Some people even made their own road signs saying "I don't think much of you in XX" and "I've been enduring you in XX for a long time" and posted them online, mocking those monotonous check-in signs and receiving a lot of praise. Don't ignore the collective statements of these ordinary tourists in the scenic area.

In today's world where tourism is no longer a scarce resource and people have a wide range of destination choices, scenic spots rely more on long-term principles to win people's hearts. Whether it is operated with care or not, tourists can perceive it. Only scenic spots slowly cooked by gentle fire can carry people's longing for distant places.