Tide Point Research Institute | The World Cup has not yet started, and the "war" among brands has already heated up

The 2026 US Canada Mexico World Cup is less than two weeks away from its opening, but another "war" surrounding the World Cup has already begun. The World Cup is held every four years, and sponsoring brands undergo a reshuffle every four years. It's hard to say who wins on the field, but on the shelves, it's easy to see who loses and who wins.