Economic Observation Network JD launched the 2026 Double 11 shopping festival at 8pm on October 12th and disclosed its business progress and second quarter performance.

Business Progress
On the evening of October 12th at 8:00 pm, JD.com took the lead in launching the 2026 Double 11 shopping festival, directly canceling deposit pre-sales and switching to spot sales. The number of users placing orders on the first day increased by double digits year-on-year This year, the focus has shifted from pure price wars to "low price+service+AI" three line integration: for the first time, cross category "buy more, get back more" has been launched, and you can receive a surprise red envelope of 60 yuan per day; The server has released the "333" plan, with the first "Super Service Day" set on October 28th; AI powered shopping assistant 'Dongdong' upgraded, super brain big model 3.0 put into logistics operation On October 13th, JD Industrial released the Industrial World Model (AI extends to end-to-end real-time decision-making) The extreme nuclear electric bicycles under Chunfeng Power were taken down from JD.com due to CCC certificate issues, which is a platform merchant incident and has little impact on JD.com itself 。

Performance and business situation
JD. com's net revenue for the second quarter was 346.4 billion yuan, a year-on-year decrease of 2.9% (with a 5.4% decrease in product revenue and a 6.8% increase in service revenue), and its retail operating profit margin of 4.6% was slightly higher than the same period last year CICC expects its group revenue to increase by 3.5% year-on-year to approximately 309.5 billion yuan in the third quarter, retail revenue is expected to turn positive to+3%, and gross profit margin is expected to reach a new high of 17.6%; Food delivery business continues to reduce losses during peak season 。

The above content is based on publicly available information and does not constitute investment advice.