The real Double 11 will go on sale on October 20th. On October 15th, Tmall announced at a press conference that 1 million global brands and 72 million products participated in this year's Tmall Double 11, all setting a new historical high.

AI and flagship stores are the two keywords for this year's Double 11 shopping festival. Tmall President Jialuo stated at the press conference that no matter how the times change, business always comes from users and demand.

Tmall President Jialuo

In his view, the greatest value provided by AI lies in a deeper and longer-term understanding of consumer demand. Consumers may not even realize that brands are already prepared in advance; From meeting needs to creating needs is the core competitiveness of a brand. He also mentioned that the Tmall flagship store is not only the brand's current main operating battlefield, but also the brand's main battlefield for applying AI and seizing new opportunities.

In this year's Double 11 promotion, AI has appeared for the first time on the product list, not just as a backend efficiency tool. Major model manufacturers such as Zhipu and MiniMax will enter Tmall before Double 11, and consumers can purchase tokens in their flagship stores.

The flagship store line is more reflected in undertaking. Haier has connected its official flagship store and offline stores on Tmall, coordinating 33 regions across the country in advance. 15 series and over 170 new products from its flagship store have simultaneously entered Tmall Youpin stores, implementing the same product, same price, and same rights policy. Consumers can experience the store nearby and use Tmall discounts.

Goods are also being moved to consumers in advance. More than 100 million imported goods from over 80 countries and regions around the world have entered Tmall Global's more than 100 warehouses located in domestic bonded zones and overseas. From flagship stores to offline stores, and then to bonded warehouses and overseas warehouses, the preparation for this year's Double 11 is mostly focused on "getting closer to consumers".

For brands, Double 11 remains one of the most important growth opportunities for the year. Top brands have launched their new products during the big promotion period: Apple's iPhone Duo foldable screen phone has chosen to be launched during Tmall's Double 11 period, and the iPhone 18 Pro series has also been confirmed to participate in platform discounts; Last month, Apple expanded its cooperation with Tmall, adding more than 20 authorized stores and selling more products on Tmall.

New products and merchants are also gathering in this category. This year's Double 11, the brand brought 50000 super items and 2000 gift box products sold only in flagship stores; One month before the launch, the number of merchants launching new products on Taobao and Tmall increased by 64% year-on-year.

This year, 60000 businesses participated in Double 11 for the first time, including ALO, a yoga clothing brand that has just entered China. In August of this year, ALO opened an exclusive store on Tmall, officially entering the Chinese market. In the first week of opening, the transaction volume was nearly 200 million yuan, and 2 million level and 24 million level popular products were born. This year's Double 11 is also its first major promotion in China.

AI understands consumers and businesses better, and can bring us unique value. ”Jialuo stated that Taotian will leverage its AI capabilities to join the brand in welcoming the new Double 11.