Economic Observation Network Luckin Coffee (LKNCY) has officially launched pearl milk tea, and as of the end of May, the cumulative sales of non coffee beverages have exceeded 20 billion yuan. This move aims to break through the ceiling of coffee consumption periods, and the increase in orders for afternoon tea and evening scenes is worth paying attention to. The product matrix has extended from coffee to milk tea, yogurt drinks, and light milk tea, and the category boundaries continue to expand 。

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