During the National Day holiday in 2025, "traveling with movies" is no longer just a slogan, but has become a tangible new trend in consumption. The special promotion event jointly organized by the Film Bureau of the Central Propaganda Department and the Resource Development Department of the Ministry of Culture and Tourism has systematically included the filming locations, story settings, and film and television bases of films such as "Volunteer Army: Bloodshed Peace", "Assassination of Novelists 2", and "Life on Waves" into the national tourism route, promoting the influx of visitors to places such as Shishi in Quanzhou, Fujian, Hengfeng in Shangrao, Jiangxi, Yuzhong District in Chongqing, and Guandu Town in Zhongmu, Henan. This integration is not simply stacking, but using IP as the entrance and ticket stub as the key to open up the entire chain of "food, accommodation, transportation, travel, shopping, and entertainment" - tourists can enjoy a 20% discount on hotels at Hengfeng Film and Television Base with just one movie ticket, get a full discount on commercial districts in Nanxun, Huzhou, and exchange for dining packages at Qingdao Oriental Film City ^ [11] [31] [38] ^.

A deeper change lies in the upgrading of the value logic: film and television is no longer just a supporting role of urban propaganda, but a core engine of destination brand remodeling. Hengfeng County has clearly set the goal of "creating a movie travel destination with a story", connecting the filming locations into one-day and two-day boutique routes, allowing audiences to get to know, come to, and fall in love with Hengfeng through a movie. This cultural identity of "rushing to a city for a movie" has shifted cultural and tourism consumption from superficial check-in to deep experience and emotional precipitation, truly achieving a long-term transformation from "screen popularity" to "urban traffic".

The outbreak of the economy in the filming location is redefining the value dimension of regional resources. After the transformation of the former coal mine site in Hengfengpu, Jiangxi into a film and television base, the daily passenger flow during the National Day holiday surged by over 50% year-on-year thanks to the popular screening of "Volunteers: Bloodshed Peace"; The traditional village of Wulin in Jinjiang, Quanzhou, has become the preferred destination for "exploring southern Fujian" due to "Life on Waves". The ten mile Golden Coast area has attracted nearly 130000 tourists in two days, an increase of nearly 30%; And the real historical relics such as Guandu Bridge and Caogonglei in Zhongmu, Henan, have been passed down in a lively way through "The Starry Sky Part One of the Three Kingdoms", bringing new vitality to the battlefield sites that have been dormant for thousands of years.

This economic effect has a significant multiplier effect. Chongqing Yuzhong District, relying on core filming locations such as Hongyadong and Qiansimen Bridge, received 5.65 million tourists in the first three days of the holiday, with tourism consumption exceeding 5.3 billion yuan, a year-on-year increase of 7%; Shandong Leling Film and Television City leveraged "Tang Dynasty Detective 1900" to drive over 90 million yuan in Spring Festival tourism revenue. It is worth noting that the economy of the filming location has broken through the boundaries of traditional scenic spots, extending to industrial relics, historical districts, and urban public spaces, promoting the shift from "passive filming" to "active curation", and elevating geographical coordinates into cultural symbols through scene creation and content co creation.

The diverse dance performances during this year's National Day holiday have confirmed the maturity and confidence of China's film industry system. The Chinese People's Volunteer Army: Bloodshed Peace "continues the trilogy model, using exquisite visual effects to recreate the epic of war, interweaving the grand national narrative with individual fate, stabilizing the foundation and supporting the smooth operation of the overall box office; Assassination of the Novelist 2 "leads the way in the special effects hall with outstanding special effects scenes and a composite expression of" visual spectacle+philosophical speculation ", demonstrating the continuous breakthrough of domestic visual effects technology; The first part of "Starry Sky of the Three Kingdoms" was produced by Yi Zhongtian, who reconstructed the characters of the Three Kingdoms with rigorous historical details and shocking war scenes, proving that academic depth and artistic expression can be organically unified.

The success of genre films is essentially the externalization of industrialization capabilities. Qingdao Oriental Film Capital has completed the production of nearly 3000 special effects shots for "Assassination of the Novelist 2", Shanghai Science and Technology Film Capital has gathered over 8000 film and television companies, and China's first 8K space documentary film "Blue Star Outside the Window" has achieved a breakthrough in space shooting technology. These hard power support the aesthetic upgrade and market trust of genre films, enabling audiences to no longer choose films solely based on their themes, but also to enter cinemas due to their recognition of industrial standards and creative sincerity, forming a virtuous cycle of "content quality - reputation accumulation - box office feedback - reinvestment".

The film industry has gone beyond a single production category and evolved into a systematic engineering that covers technology research and development, talent cultivation, standard setting, and cross-border applications. XR (Extended Reality) technology is deeply integrated into cultural and tourism consumption. The project "Imperial Code - the Mausoleum of the First Qin Emperor" creates an immersive and interactive "New Sanqin Package" through scientific restoration of the underground palace; The "Xizi Magic Box" in West Lake, Hangzhou, uses double-sided naked eye 3D to interpret the scenery of the lake and mountains. The suspended LED corridor bridge transforms into an aerial stage, and technology allows film aesthetics to overflow from the screen to urban public spaces.

The synergy of industrial ecology is becoming increasingly close. Over 3000 railway passenger stations and more than 4200 high-speed trains across the country are rolling to play promotional videos for film and travel, while high-speed rail carriages are transformed into mobile advertising platforms; Maoyan and UnionPay jointly released a "ticket stub map" to accurately match dining discounts around cinemas; Inner Mongolia implements the policy of "one ticket for multiple uses" to achieve mutual recognition of tickets for cinemas, scenic spots, and football matches. This cross departmental, cross industry, and cross regional collaboration marks the film industry's deep expansion from content production to consumer service, building a new industrial environment of "content IP, scene diversification, and operational synergy".

In 2025, the National Day holiday ended with a total box office of 1.835 billion yuan and 50.07 million moviegoers. Domestic films accounted for 98.93% of the total, with an average ticket price of 36.64 yuan, a year-on-year decrease of 9.28%, creating a virtuous cycle of "ticket price reduction, audience increase, and reputation increase" ^ [10] [22] [32] ^. Behind this achievement is the strategic determination of "low price and high quality" on the supply side - the magnificent narrative of "Volunteer Army: Bloodshed Peace", the warm humor of "Life on the Waves", and the classic innovation of "The Starry Sky of the Three Kingdoms Part One", collectively forming a high-quality content matrix, making price reduction not equivalent to quality reduction, but rather stimulating a wider range of viewing intentions.

The extension of consumer scenarios is more crucial. The concept of "movie+" has broken through traditional boundaries: the ancient town of Youbu in Lanxi, Zhejiang, offers discounted tea and snacks with tickets, Anshan, Liaoning combines public welfare outdoor movies with intangible cultural heritage markets, Shenzhen's Wanxiang City has launched a pilot program of "movie+food", and Wuxi has launched the "Lying Chair · Film Screening Plan". Data shows that the "ticket economy" drives the scale of related consumption to be stacked and upgraded on the basis of box office. It is estimated that a box office of 1 million yuan for a movie can leverage about 10 million yuan of industry drive ^ [33] ^. When a small ticket can unlock the rights to travel, purchase, eat, stay, and entertain all scenes, movies will leap from cultural products to new quality productivity carriers that activate domestic demand and drive growth.