On September 11, Alipay "Touch" officially released the unbounded operation agent "Map" for brand merchants. Relying on the "Touch" device agent network on the side of millions of merchants, it connected 400 million consumers and millions of stores, bringing new growth to brand offline business. This is also the "touch" of Alipay. After the AI upgrade of more than 30 million offline contacts and the launch of the business agent "Xiaoyu" for store merchants, Alipay restructured offline business with AI again, realizing the comprehensive upgrade of the AI of people, goods and markets in the world's first large-scale offline business network.

After the upgrade, "Xiaoyu" intelligent face recognition stores help merchants understand their business situation and execute business actions; The "Tutu" intelligent face recognition system helps brands identify high potential stores, develop activity plans, and evaluate sales performance. The two are jointly connected to the offline business network of 'touch'.

So far, Alipay "Touch" ushered in a new leap in AI, helping consumers, businesses and brand businesses "Touch" to share the dividend of the AI era.

Unbounded management intelligent agent newly released

'Touch it' to crack the offline business breakpoint of brand merchants

Unlike online scenarios of network interconnection, there are four major breakpoints for brand owners in offline operations: unclear industry structure, scattered offline branches, and difficulty in identifying market opportunities; The operational status of the store is unclear, and the sales of mid to long tail stores are not visible; There is a lack of leverage to increase store yield, and marketing often faces promotion challenges such as store shortages and insufficient display after reaching out; The personnel and goods yards are isolated islands, and it is difficult to guide the next round of decision-making through business review.

In response to the above pain points, Alipay "Touch" released the "Boundless Business Agent Map" relying on the offline AI business network. This intelligent agent integrates scattered information on the offline business chain, helps brands insight industry trends, explore high potential stores, achieve B2C integrated global interaction, and outputs implementable and verifiable business strategies and effect estimates.

Throughout the process, AI does not make decisions for the brand, but rather helps the brand make more timely and evidence-based decisions, making offline operations visible, tangible, implementable, and replicable.

Alipay "Touch" Releases Boundless Business Agent "Map"

Over 5000 brand events have been launched online

Frequent repeat purchases bring significant growth in offline sales

At present, leading FMCG brands such as Coca Cola, Yili, Mars Wrigley, Nongfu Spring, Tongyi, Master Kang, Suntory, Vitasoy, Pulsatile, Procter&Gamble, Shanghai Jiahua, Lengsuanling, etc. have been successively connected to Alipay's "touch" unbounded operation, and more than 5000 brand activities have been launched, bringing billion level business growth.

Among them, Mars Wrigley, the world's leading candy and chocolate manufacturer, has successfully found more than 100000 offline potential sales points and reached tens of millions of users through Alipay's "touch" unbounded smart business solution, realizing online and offline full link digital operation efficiency. Renowned beverage company Suntory sold an additional 100000 bottles of beverages within a month, and over half of its users made repeat purchases, based on the marketing plan of "every Suntory, every 3 gets 1" proposed by Boundless Operations.

Eric Chen, the head of Suntory Intelligent Business Headquarters, said, "Boundless operation makes every 'touch' moment a reason for consumers to come back next time

'Touch' Three Year Three Jump

Serve the development of AI in the new economy

Since its launch in July 2024, Alipay has achieved "three consecutive years" with "one touch": in the first year, it has optimized payment convenience, allowing consumers to unlock a new "pay as you touch" payment experience; In the second year, it will become an offline service interaction portal, not only for payment, but also for providing over 2000 segmented services such as ordering, opening doors, cycling, and check-in; In the third year, we officially entered a new entry point for offline merchant AI management, where merchants and brand owners can directly access AI intelligent agents through "touch", becoming a new standard for offline management.