Top international racing team opens its doors to Chinese media for the first time

The Spanish Aspa racing team has opened up to Chinese media for the first time. During on-site visits, reporters found that the economic value of mature races is not only reflected in race days and broadcasting revenue, but also in long-term cooperation between the team, manufacturers, cities, youth training systems, and fan communities. Behind helmets, leather jackets, and trophies are technological accumulation and industrial synergy, and the competition economy needs to shift towards ecological operation. Chinese brands' participation in overseas competitions is shifting from short-term exposure to long-term embedding.