In order to actively practice the political and people-oriented nature of financial work, solidly protect the rights and interests of financial consumers, help the general public improve their financial knowledge level, enhance their risk prevention awareness, and protect everyone's "money bag", under the guidance of regulatory authorities, Zhongyuan Consumer Finance Innovation launched an immersive financial consumer protection theme activity of "Crafting the Original Aspiration of Finance and Protecting the Fireworks of Every Household in Henan". This special financial knowledge market has landed in the cultural and creative park, using fun and interactive forms to popularize financial knowledge and bring intimate financial security to citizens.

This event relies on the profound industrial cultural heritage of Ersha, cleverly combining financial science popularization with cultural tourism scenes, bidding farewell to the traditional one-way preaching mode of the past, and creating an immersive science popularization experience. The site is divided into three major functional areas: science popularization market, anti fraud exhibition hall, and customs clearance service station. Ten themed special booths are set up to carry out targeted science popularization for different groups of people such as the elderly, young people, and online netizens, so that all kinds of people can learn financial knowledge that meets their own needs. Accompanied by the cheerful flash mob chorus "Financial Consumer Protection is Around Us", this themed event officially kicked off. After the launch ceremony, the general public visited various characteristic booths and interactive experience areas one by one, stopped and checked in, and experienced the new science and technology experience brought by "finance+cultural tourism" up close, immersing themselves in this unique financial exploration journey.

Entering the bustling science popularization market, the Silver Age Digital Classroom specially designed for elderly friends is very popular. Volunteer in Zhongyuan Consumer Finance and Consumer Protection, teaching elders on site to intercept harassing calls, distinguish phishing links, and explain daily high-frequency scams related to elderly care; The anti fraud runway next to it is full of creativity, making high incidence scams such as brushing orders and rebates, and fake online loans into personified scenes. Citizens can distinguish the language traps on site and see through the fraudsters' disguise at a glance; Ten themed booths have carefully set up small games such as anti fraud visual acuity charts, throwing sandbags to pass levels, and rights protection mazes. These games include credit maintenance, prevention of online black and gray products, and protection of personal information. Citizens can check in and collect guardian tickets to experience AI anti fraud newspaper photography, anti fraud rings, intangible cultural heritage handicrafts, and learn while playing, making financial knowledge visible, tangible, and experiential.

Previously, I used to think that financial knowledge was boring and difficult to understand. Today, while playing games and answering questions, I easily recognized many financial scams and learned practical methods to protect credit and funds. This down-to-earth activity is really great! "Many citizens present sighed, feeling that the immersive promotion method was simple and easy to understand, which truly supplemented their lack of financial knowledge.

Zhongyuan Consumer Finance takes this offline themed market as the starting point, deeply cultivates the development model of "digital finance+inclusive education", constructs a comprehensive publicity system of "online innovation dissemination and offline precise landing", and carries out face-to-face precise education to the audience offline. Differentiated popular science content is customized for the elderly, young students, and new employment groups; Online, relying on official new media platforms such as WeChat and Weibo, a series of popular science short videos and graphic content are released to break down new financial fraud patterns, popularize knowledge of credit management, legal rights protection channels, and extend the coverage of publicity.

Next, Zhongyuan Consumer Finance will continue to innovate the "finance+culture and tourism" promotion paradigm, regularly carry out diverse forms of financial consumer protection promotion activities, continuously improve the long-term education mechanism for financial consumers, continue to fulfill the social responsibility of licensed financial institutions, and wholeheartedly protect the prosperity of thousands of households, contributing financial strength to creating a healthy and stable regional financial environment.