Vipshop, a special selling e-commerce platform, announced that its 618 Mid Year Special Selling Festival's explosive product ceremony will start at 8 pm on May 30th.

The relevant person in charge of Vipshop introduced that the popular product festival is one of the most cost-effective events in the 618 promotion. From 8pm on May 30th to 10am on June 4th, Vipshop will launch a 110 hour limited edition hot selling event. The prices of hundreds of thousands of hot selling products are as low as 85% off the daily low price or below, and the selected "super value sharp goods" are even as low as 20% off the daily low price. At the same time, Crazy Seconds 24 hours will also be launched at 8 pm on the 30th, with prices of many big brand products such as Est é e Lauder, ANTA, Nike, Armani beauty, etc. dropping to freezing point. In addition, limited time flash sales will also make another appearance, and many products will be discounted on top of the promotional prices, fully realizing the ultimate cost-effectiveness of big brand goods.

In 24 hours of crazy seconds, Estee Lauder small brown bottle essence eye cream 15ml, 3 5ml of the same essence eye cream will be presented, and a total of 30ml will cost only 423 yuan. Shiseido's Anessa Small Gold Bottle Sunscreen 60ml is priced as low as 71 yuan. Skechers mesh breathable children's running shoes are priced as low as 155 yuan. Similarly, in the limited edition hot selling event, the MK Avril handbag with a daily price of around 900 yuan can be purchased for as little as 600 yuan or less.

It is reported that after the hot selling event, Vipshop's 618 Mid Year Sale will start a brand and category rotation period, and a limited edition hot selling event will be launched again at 8 pm on June 15th. During the 618 shopping festival, consumers can log in to the Vipshop app or mini program, search for "Shuli Comfort" or "Sichuan Consumption Coupon", participate in the 2026 "Shuli Comfort" Consumption Coupon activity, and have the opportunity to enjoy a 15% discount. The relevant person in charge of Vipshop introduced that the platform aims to provide consumers with a shopping experience that does not require price comparison, no need to make up orders, one item discount, and a sense of affordability to fill up, allowing consumers to truly enjoy the discounts, surprises, and convenience of big promotions.