On May 29th, Ping An Life Insurance and Ping An Good Doctor jointly launched the Ping An Home Service brand, taking the 2026 "Service Year" as an opportunity, relying on the group's "comprehensive finance+medical and elderly care" strategic layout, and focusing on the needs of Chinese families for "health and longevity", launching the "7 Good" flagship services covering a series of home scenarios such as sleep, nutrition, and exercise, promoting the upgrade of insurance services from "post compensation" to "active health management", and practicing the service proposition of "professionalism, peace in your heart".

Cai Ting, Vice Chairman and Vice General Manager of Ping An Life Insurance, stated at the press conference that the mission of "Ping An Home" is to make professional and convenient proactive health management services accessible to every Chinese family on a daily basis. The company should not only provide economic compensation for the occurrence of risks, but also provide full planning and protection for the healthy life and longevity of customers. The CEO of Ping An Good Doctor, He Mingke, stated that as the main provider of "Ping An Home" services, Ping An Good Doctor will protect the health of customers 24/7, in multiple scenarios, and throughout the entire cycle with the warmth of technology, the thickness of service precipitation, and the professional depth supported by evidence-based medicine. At this press conference, it was officially announced that renowned performing artist Tang Guoqiang will serve as the China Ping An Service Experience Officer.

Healthy and long-lived, starting from middle age

The era of longevity has arrived, and the quality of life has become a concern for the whole society. According to data released by the National Health Commission and the World Health Organization, the average life expectancy of Chinese people is close to 79 years, but the healthy life expectancy is only about 68 years, which means that many people will spend more than ten years with diseases and disabilities. According to research by the World Health Organization, less than 20% of a healthy lifespan depends on congenital genetics, while over 80% depends on factors such as lifestyle. Among them, dietary, sleep, and exercise habits can all affect the length of a healthy lifespan.

Cai Ting pointed out at the press conference that "longevity is not the ultimate goal, healthy longevity is. A healthy lifestyle should start from middle age, and scientific management of health in the prime of life is to extend healthy lifespan." In the past, health issues were more often seen as "aging problems; Nowadays, the younger generation of chronic diseases, the prevalence of sleep disorders, and the long-term development of sub-health have gradually made health management a "must-have" for middle-aged and elderly people.

How to scientifically manage health? Ma Fang, a nationally renowned clinical nutrition expert and the former director of the Clinical Nutrition Department of Peking Union Medical College Hospital, said that health intervention needs to be dynamically adjusted according to different people. Especially when managing chronic diseases such as diabetes and obesity, and improving sub-health status, it is far from enough to rely on "eat less and act more", but more needs targeted nutrition programs based on individual data.

7 Good "Ace Services, Protecting Home Health

Ping An focuses on the core health pain points of Chinese families, creating a "7 Good" flagship service system that covers the three core essential scenarios of health, medical care, and safety. It achieves a "one-stop solution for managing food, sleep, exercise, medical health, and safety", redefining the home healthy lifestyle of Chinese families through proactive management, focusing on essential needs, and visible services.

Sleep management services.In response to the three major problems of insomnia, snoring, and frequent awakenings, Ping An continuously tracks sleep quality, dynamic blood oxygen, respiratory rate, and other dimensions through devices such as smart rings. Together with a team of experts from a tertiary hospital, Ping An customizes sleep improvement plans for customers and provides three-month companionship management.

Nutritional management services.To address issues such as gastrointestinal disorders, metabolic disorders, and postoperative nutrition, Ping An collaborates with qualified institutions to provide testing for gut microbiota and food allergies, as well as customized dietary plans. In addition, doctors and case managers work together to provide timely online guidance and accompany patients throughout the entire process.

Functional improvement services.Ping An collaborates with nutritionists, nutritionists, and exercise rehabilitation specialists to provide customers with a comprehensive solution of "exercise guidance+nutritional intervention", helping customers stabilize muscles and improve cardiovascular endurance. The smart devices provided by Ping An can also monitor heart rate during exercise, provide professional guidance, and if abnormal monitoring indicators are found, doctors will actively intervene.

In addition, the concept of 'safe home'Multi disease co management serviceProvide comprehensive management solutions for disease management, medication management, lifestyle management, and full process support,Medical Handbook ServiceProvide expert outpatient appointment assistance, online and offline accompanying consultations, post consultation rehabilitation guidance and other services,Global consultation and medication servicesLinking high-quality medical and pharmaceutical resources both domestically and internationally,Intelligent Guardian ServiceRealize full house, full-time, and full scene home protection through intelligent devices.

Deepen the Chinese version of managed healthcare and build a solid service foundation

It is reported that "Safe Home" is not a simple service combination, but a complete proactive health management system. As the flagship of Ping An Group's medical and elderly care ecosystem, the Chinese version of the managed healthcare model developed by Ping An Good Doctor after years of exploration is the key chassis supporting this system.

He Mingke introduced that the innovative management style medical model enables deep collaboration between "insurance payment" and "medical services". Through proactive intervention, full process tracking, and resource collaboration, it helps customers "get sick less, get sick later, and avoid serious illnesses".

After years of deep industry cultivation, Ping An Good Doctor has built a systematic capability of "platform, resources, and team". In terms of platform, relying on digital terminals such as Ping An Golden Butler, the entire process of service appointment, health records, rights management, and intelligent warning is visualized. In terms of resources, Ping An Good Doctor's medical resources cover about 50000 internal and external doctors, over 5100 cooperative hospitals, and over 240000 cooperative pharmacies. In terms of team, the "Safe Butler" service system, which integrates "Intelligent Butler, Life Butler, and Doctor Butler", links equipment monitoring with emergency response and life services, achieving deep collaboration and automatic response in professional medical assessment, health plan formulation, and other services.

Professionalism brings peace to your heart.China Ping An stated that in 2026, the company will continue to deepen its business model of "finance+services", and the release of the Ping An home service brand is the latest achievement of the deepening of the "comprehensive finance+medical and elderly care" strategy, as well as the practical implementation of "insurance+services" and the Chinese version of the managed healthcare model. In the future, the company will continue to promote product and service innovation around customer financial, health, medical, and elderly care needs, allowing more families to enjoy high-quality service experiences that are "worry free, time-saving, and cost-effective".