On May 28th, Xiaohongshu announced the latest three developments in the special governance of the financial sector.

In response to recent clues of illegal behavior related to the opening of Hong Kong and US stock sharing posts due to the investigation of a certain tiger and a certain road, the Xiaohongshu platform immediately launched a special campaign to target and dispose of 539 illegal notes and 146 comments related to illegal induction of cross-border investment, stock trading and other financial sector violations; At the same time, 26 sets of search and association keywords such as "Tiger Account Opening&Strategy" have been taken offline, with 3 related topics, providing search compliance protection. The platform will continue to normalize the governance of illegal content that induces cross-border account opening through means such as fake IP addresses.

In response to the recent investment hotspots that have led to the low-priced resale of research reports by foreign investment banks on various platforms, Xiaohongshu platform has disposed of 141 notes related to illegal resale of research reports at low prices this week, disposed of unqualified research report service accounts and stores, and frozen 132 related products. In addition, infringing Lenovo search terms such as "free access to foreign investment bank research reports" and "investment bank research report acquisition channels" will be taken offline, and the search will be guided to compliance directions such as "investment information popularization and interpretation".

In response to illegal content such as "debt restructuring," "stock recommendation," "credit repair," and "virtual currency," Xiaohongshu has disposed of a total of 16000 illegal and unqualified marketing accounts in the past two weeks. Among them, accounts such as "De * * Li," "Zhuan * * * Service," "Wan * * * Jia," and "Mo ****** Gui" have repeatedly posted illegal content and have repeatedly failed to correct it. The relevant permissions have been indefinitely revoked. Among the disposed of illegal notes, there are 702 notes related to the AB loan black industry chain, such as deceiving people to apply for loans under the name of "emergency contacts," and 627 notes related to illegal assistance in online lending.

It is reported that the above are all extensions of the special governance of the financial industry. From March to April this year, Xiaohongshu has disposed of more than 30000 financial illegal and irregular accounts.

The person in charge of governance at Xiaohongshu stated that in response to challenges such as a large number of black and gray accounts, deep concealment, and fast variants, the governance team has launched more than 50 models and established a risk control system with "homogenization identification" as the core. As a result, the recall rate of black and gray product identification has increased by 72%.

Xiaohongshu will continue to increase its crackdown on illegal and irregular services provided under the guise of cross-border account opening, credit repair, debt restructuring, etc., in accordance with the requirements of relevant national departments. The platform also reminds users that financial affairs related to investment and wealth management, debt handling, etc. should be obtained through legitimate financial institutions and professional licensed personnel, and beware of the "free" and "low price" consultation language on social media platforms.