Tonight, the 2026 NBA China game will kick off in Macau. The reporter learned that one-fifth of the audience were 88VIP members invited by Taobao.

As the chief partner of NBA China, Taobao has arranged a series of benefits for 88VIP users before, during, and after the game, including exclusive priority channels, front row seats, free ticket extraction, customized co branded IP peripherals, star player interaction, and more... This has attracted the envy of many netizens who say, 'So 88VIP still has such top-level hidden benefits!'! ”

More than 2000 lucky 88VIPs won tickets and arrived at the venue, accounting for one-fifth of the total number of attendees. For tonight's first match, over 2000 88VIP members can complete identity verification and fast entry through exclusive priority channels, without having to wait in long lines or squeeze people.

Exclusive viewing seats were also set up on site. Observant netizens have noticed that the exclusive viewing area contracted by Taobao for 88VIP is located very far in the front, right behind a group of "big boss viewing areas". Last year, Jack Ma, Jackie Chan, and others sat in the "big boss viewing area".

Last year I watched it in front of the TV, and this year I'm sitting in the front row directly, "said an 88VIP member who redeemed a front row seat. She had been keeping an eye on it early on the day the points channel opened." It's fast and the position is super high. When I drew it, I immediately took a screenshot and posted it in the group chat. My friends are all envious

In fact, Taobao's pet fans started before the competition. On October 7th, the NBA HOUSE fan interactive area located at the Venetian Pavilion officially opened. The 88VIP booth in position C at the entrance was crowded from morning till night: some people were tapping their phones on the card wall, some were standing on tiptoes to watch the shooting game taking place inside, and some children were riding on their fathers' necks, holding the 88VIP and NBA co branded toy prizes they had just received, feeling extremely happy.

Not only games and gifts, but more importantly, interactions with football stars. The NBA House Fan Carnival has announced a lineup that includes NBA legends such as Ray Allen, Jeremy Lin, Boozer, and Tucker. I took a close-up photo with Boozer! "Exclaimed an 88VIP member excitedly." I was supposed to be here with my boyfriend, but I ended up even happier browsing in the interactive area than him

These are all benefits provided by Taobao for 88VIP members. Looking back at this collaboration, 2025 marks the return of NBA China to China after a six-year hiatus. Taobao 88VIP sponsored this game, allowing members to personally experience the passion after a six-year hiatus. This year, both parties have once again joined hands and their exclusive rights have been further expanded. The most shocking thing is that many netizens only found out about 88VIP's welfare after seeing the Xiaohongshu posted by 88VIP who won the ticket.