Taobao Chen Jing: Brand value cannot be overdrawn by sales style live streaming

On October 23rd, the "2026 Outstanding Brand Marketing Sharing Conference" jointly organized by the Economic Observer and the Hong Kong Management Professional Association was held in Beijing. Chen Jing, the person in charge of Taobao clothing communication, stated at the meeting that pure sales style live streaming overdraws brand value, and businesses are passively trapped in low-quality competition due to price wars. Only by bringing 'Fashion Week' into the live broadcast room and showcasing craftsmanship, texture, and aesthetics in a panoramic way can we establish a trustworthy Chinese clothing brand.