In 2022, the Ministry of Housing and Urban Rural Development first proposed the concept of "good houses"; In 2025, the "15th Five Year Plan" proposes to further propose the construction of "safe, comfortable, green and intelligent 'good houses'"; In 2026, 'good houses' will be continuously included in government work reports. Under the guidance of "good houses", the real estate industry is undergoing a profound transformation from "having a place to live in" to "having a place to live in".

What kind of house can define a "good house" in the new era? In response to the deep questioning from the market and consumers, OCT responded with a "OCT 'Good House' and Product Series Renewal and Jingyuntai Project Launch Conference": cultural and tourism characteristic real estate, "four cores, twelve dimensions, and forty-two excellence" product system, 219 product value highlights, and 312 professional technical measure cards. This is a state-owned enterprise that has been deeply involved in the residential field for more than 40 years. Its understanding of "good houses" is that good houses are not only buildings, but also carriers of a better life.

Forty years of deep cultivation from settling down to high-quality

The evolution of housing demand has never been a proposition of a certain enterprise, but the footsteps of the times. As the industry shifts from incremental development to stock operation, from product competition to lifestyle competition, residents' questions about houses are also progressing layer by layer: from "having a house to live in" to living in a "good house", each upgrade is a deeper question from residents about a better life.

Building a solid foundation for one's home ensures a secure dwelling. In 1988, the residential project Dongfang Garden located in the OCT area of Shenzhen was completed, officially opening the prelude to the deepening of OCT's human settlement products. Unlike the single residential development concept in the market at that time, Oriental Garden planned two types of products, villas and apartments, covering everything from high-end improvements to affordable housing, allowing families with different needs to find a home here. One community, two forms, OCT has shown a deep understanding of the word "Anju" from the beginning, which is not only a shelter from wind and rain, but also a respect and response to diverse housing needs. Subsequently, Jinxiu Zhonghua, Window of the World, and Happy Valley successively landed in the OCT area, and OCT completed the industrial foundation of the Anju era in ten years.

Carving mountains and waters for living, suitable for living. In 2001, the Portofino project was launched. The project is based on the famous tourist town of Portofino in Italy, covering an area of 800000 square meters, surrounded by 70000 square meters of Yanqi Lake and 40000 square meters of Swan Lake. Leveraging the original cultural and tourism genes of OCT and the ecological resources of mountains and waters, the project takes advantage of the situation to create scenery and build residences, refining two benchmark product IPs: "Tian'ebao" and "Pure Waterfront". With its ultimate ecological living quality, in 2008, Portofino topped the "China Real Estate Brand Value Ranking" with a brand value of 1.332 billion yuan, becoming a benchmark model for high-quality residential properties in China and establishing its position as a high-end living industry in OCT.

Expand the boundaries of human habitation and provide better living conditions. The successful practice of Portofino has convinced OCT that the value of a good house is not limited to the community walls. In 2007, OCT invested over 200 million yuan and spent five years transforming an ecologically damaged wetland into a wetland covering an area of 685000 square meters, connecting the Shenzhen Bay water system, gathering mangrove vegetation and diverse bird species. This is the only national wetland park located in the hinterland of a first tier city in China, and has also laid a green foundation for the living environment of the OCT area. In 2011, Shenzhen Happy Coast opened. As the first cultural, tourism, commercial and entertainment complex in China, Shenzhen Happy Coast integrates various formats such as residential facilities, themed businesses, cultural and entertainment, ecotourism, and business vacations into one; In 2019, Foshan Shunde OCT Happy Coast PLUS was launched, which quickly became a landmark of the city. The 3.36 square kilometer cultural, tourism and business complex integrates the Food Museum, Box Art Museum, and Loong Boat Museum to create a gathering place for a better life.

With the expansion of Overseas Chinese Town, the development concept of cultural and tourism characteristic real estate has moved from Shenzhen to the whole country. In Shunde, Wuhan, Chengdu, Chongqing... Overseas Chinese Town allows good houses and good life to coexist.

Nowadays, OCT focuses on creating a better life and continues to write a new answer to the "good houses" of the new era.

Build a house with ingenuity, brick by brick and tile by tile, to see the true story

OCT always believes that diverse living facilities and abundant living scenes are the extension of a beautiful life, and the hard core quality of the building itself is always the core cornerstone and fundamental confidence of a good house and a good life. Over the past forty years of deep cultivation in human settlements, OCT has continuously accumulated, iterated, and upgraded practical experience into a systematic and standardized methodology for human settlements. The newly released "Four Core, Twelve Dimensional, and Forty Two Excellent" Good House product system embodies the "Good House" genes of OCT in every technical detail.

Safety.It is an unshakable bottom line for human habitationThe "Good House" product system of OCT builds a comprehensive and three-dimensional living safety system from three dimensions and ten sub directions: durability, worry free living, and emergency support. OCT · Jingyuntai creates a water immersion alarm and automatic valve closing system, relying on sensing probes to monitor leakage hazards in real time; Design panoramic sliding windows with built-in independent anti fall locking structures to avoid falling risks and embrace the scenery of all seasons with ease; Configure a gas intelligent security system to comprehensively safeguard home gas safety through 24-hour real-time monitoring of indoor gas concentration, automatic triggering of window ventilation and other technologies.

Comfortable,It is a poetic dwelling for daily beauty.OCT · Jing Yuntai features an aerial villa and boundaryless space design, allowing nature to flow from the outside into the interior. The exquisite layout of Yan Han Mountain direction allows the core spaces such as the living room and master bedroom to face the mountains, inviting mountain scenery, sky light, and lake shadows into daily life. The Wuhan Hankou Road No. 6 East Bank project has improved the practicality and product strength of the layout through the rational configuration of multiple spaces such as full bay windows, balconies, and equipment platforms in spatial design, and the optimized utilization of the entire elevator hall. In the product design of OCT, comfort is the precise calculation of lighting, ventilation, and spatial proportion, allowing residents to feel the comfort of home at the moment of opening the door.

GreenIt is the foundation of coexistence between humans and natureAs early as the beginning of its construction in 1985, Overseas Chinese Town established the planning law of "ecological protection is greater than the sky". For more than 40 years, this concept has not only been written on the overall plan, but also cast into the bones of every building. The Songhu Yuan'an project in Dongguan is built to a two star standard for green buildings, deeply integrating the concept of sponge city. Through rainwater gardens, sunken green spaces, and rainwater recycling systems, it achieves rainwater runoff control and resource utilization. The Wuxi Yunhu Bieyuan project is designed according to the three-star green building standard, creating an urban vacation community with a layout of "courtyard within garden". The project uses E0 grade environmentally friendly panels and branded water-saving appliances in the decoration process, transforming green buildings into perceptible healthy living values.

Wisdom,Define the next generation of living standardsOCT promotes the deep integration of digitalization, intelligence, and green living, iterating the living experience with technology. The two benchmark projects, Chengdu Overseas Chinese Town · Xichengli and Chongqing Overseas Chinese Town · Xichen, have taken the lead in implementing the "AI+Internet of Things" smart community system, integrating multiple functions such as intelligent security, seamless access, and intelligent warning, to comprehensively protect the safety of homeowners' homes. Among them, Chongqing Overseas Chinese Town · Xichen uses intelligent systems to accurately control community movements, achieving a high-end living experience of "bustling fireworks outside the wall, quiet and peaceful inside the wall".

For forty years of ingenuity in building homes, OCT has always been deeply rooted in the human settlement track with a long-term perspective. It has been proven that a truly good house is not a one-time assembly line product, but a quality result that keeps up with the times, meets the needs of living, and continues to improve.

Make a beautiful and warm life within reach

A good life largely comes from a good environment. Overseas Chinese Town proposes a five fold product value proposition to make a good life within reach: a natural forest habitat builder, not creating landscapes in the community, but placing homes in nature; Practitioners of boundaryless living, making living boundaryless and life comprehensive; Cultural heritage art inheritors make art not distant symbols in exhibition halls, but everyday life that can be encountered downstairs; Community temperature guardians, using long-term emotional operations to transport beauty through time; Smart craftsmen in human settlements use solid technical foundations to support the quality of life.

These five identities are now focused on a specific work: OCT · Jing Yuntai.

As a benchmark masterpiece of the ten-year revitalization of the OCT headquarters urban area, OCT · Jingyuntai is located on Xiangshan East Street in Nanshan District, Shenzhen, and boasts scarce cultural and tourism resources such as the first batch of national cultural industry demonstration parks (bases) and the first batch of national 5A level tourist attractions - Shenzhen OCT Tourist Resort. Surrounded by numerous cultural and artistic landmarks, diverse cultural venues such as the Creative Culture Park, He Xiangning Art Museum, Hua · Art Museum, OCAT Overseas Chinese Town Contemporary Art Center, and Huaxia Art Center converge to create a strong artistic and cultural atmosphere; Surrounded by well-known cultural and tourism attractions such as Happy Valley, Splendid China Folk Village, and Window of the World, coupled with mature commercial facilities such as Happy Coast and Happy Time, one-stop unlocking of bustling cultural and tourism as well as urban commercial life.

At the ecological residential level, the project is backed by Yanhan Mountain Country Park and faces Swan Lake, surrounded by unique natural landscape. At the same time, the plot cleverly avoids the noise and bustle of the city's main roads, creating a pure and comfortable living environment amidst the hustle and bustle. The native banyan and mango trees on both sides of the road have been lush for more than 20 years, with flowers blooming all year round. They have accumulated the unique living memory of Overseas Chinese Town, forming an irreplaceable living experience.

At the product level, OCT · Jing Yuntai integrates natural rhythms, artistic culture, and quality living with a 60 meter low-density slab building, an aerial courtyard villa with a building area of approximately 236-325 square meters, a 7-meter villa level elevated living room, a full view balcony, and an art gallery style decoration system, making the residence not only a container for living, but also a living space that accompanies the entire life cycle.

When the scenery of Yanhan Mountain is not just a distant view, but a painting that appears every day in one's own living room; The blooming flowers on Xiangshan East Street are not just a passing scenery, but a daily routine of children running and the elderly taking walks; When cultural leisure is no longer a weekend check-in spot, but a place within walking distance... returning a good life to the living itself, this may be the latest footnote of OCT to the three words "good house".

For over forty years, OCT has always adhered to the development concept of cultural and tourism characteristic real estate, and has also gained the folk reputation of "there is a kind of life called OCT" - this constitutes the spiritual background of OCT's "good houses". At present, as "good houses" have become a consensus in the industry, OCT has taken on the role of a central enterprise in iterating living standards, and has provided its own answer with more than 40 years of deep cultivation.