On August 5th, the cooperation press conference between Yili Group and the Chinese Basketball Team was held in Beijing, and Yili officially became the official partner of the Chinese Basketball Team. In this cooperation with the Chinese basketball team, Yili will provide full cycle nutritional support for multiple men's and women's national basketball teams with high-quality and multi category dairy products, helping the teams prepare for various basketball events.

Guo Zhenming, Chairman of the Chinese Basketball Association and Secretary of the Joint Party Committee of the Chinese Basketball Association at the Basketball Center of the General Administration of Sport of China, Yang Yang, Vice Chairman of the Chinese Basketball Association and Deputy Secretary of the Joint Party Committee of the Chinese Basketball Association at the Basketball Center of the General Administration of Sport of China, Song Dana, General Manager of Shenzhen Basketball Sports (Beijing) Co., Ltd., Chai Wensheng, Chinese Women's Basketball Team Leader, Xu Ke, Vice President of Yili Group, and Zhang Yang, Head of the Brand Management Department of Yili Group, attended the ceremony. Chinese men's basketball players Cui Yongxi and Liao Sanning, and Chinese women's basketball players Wang Siyu and Li Yuan, as athlete representatives, jointly witnessed a new milestone in the joint development of national dairy enterprises and Chinese basketball.

Unite with peers, empower the new development of Chinese basketball

Yili Group ranks among the top five dairy companies in the world, and has been ranked first in the Asian dairy industry for twelve consecutive years. It is also the largest and most comprehensive dairy product enterprise in China. For many years, Yili has continuously gained the trust and recognition of top global events, competitions, governments at all levels, and various sectors of society through stable and high-quality products, leading comprehensive service capabilities, and comprehensive sustainable development capabilities.

In this cooperation with the Chinese basketball team, Yili will provide daily health supplies for multiple men's and women's national basketball teams with high-quality and multi category dairy products, helping the teams achieve better results in future competitions

Performance.

At the press conference, Guo Zhenming, Chairman of the Chinese Basketball Association and Secretary of the Joint Party Committee of the Chinese Basketball Association at the Basketball Center of the General Administration of Sport of China, and Xu Ke, Vice President of Yili Group, respectively delivered speeches, demonstrating their recognition and expectations for strategic cooperation.

Guo Zhenming, Chairman of the Chinese Basketball Association and Secretary of the Joint Party Committee of the Chinese Basketball Association at the Basketball Center of the General Administration of Sport of China, stated that Yili is a leading brand in China's dairy industry and has been actively involved in the sports industry for many years. Yili adheres to the corporate creed of "Yili is quality", which is highly compatible with the original mission of the Chinese Basketball Association to polish competitive level and help build a sports powerhouse. It is a trustworthy and long-term development partner entrusted to us.

Xu Ke, Vice President of Yili Group, stated that Yili has become the official partner of the Chinese basketball team, which is a new starting point. We will continue to promote the vigorous development of China's basketball industry with world-class product quality, professional nutrition protection, and long-term sports enthusiasm.

360 degree resource layout of Yili basketball sports ecology from competitions to national teams

This signing is a crucial step for Yili to deeply cultivate the basketball track and build a comprehensive basketball resource system for a long time, achieving a 360 degree layout loop of strategic resources of "the world's top event resources+the highest level domestic league+national team".

In 2019, Yili officially became the official partner of the CBA league and has accompanied the CBA through seven seasons so far. Relying on the nationwide dissemination influence of CBA, Yili continues to implement diversified sports practices, carry out customized product development, basketball promotion and other activities, and promote basketball to millions of households.

In 2023, Yili signed a contract with FIBA and officially became a global partner of FIBA, opening up the international map of basketball marketing. Yili has successively activated multiple international intercontinental basketball events, including the Men's Basketball World Cup and the Women's Basketball Asia Cup, achieving continuous cultivation of domestic and international basketball tracks.

Relying on a global basketball resource matrix, Yili breaks the boundaries of the court, serving the professional competitive needs of professional athletes and continuously building a bridge for the public to access high-level basketball events.

The basketball team has Yili, who has always supported Chinese basketball

From the CBA league to FIBA tournaments, and even to partnering with the Chinese basketball team, Yili's investment in the basketball industry has gone beyond simple commercial cooperation. It is a long-term companion for 125 million domestic basketball enthusiasts and a practical action to implement the national fitness and sports power strategy.

Since laying out the basketball track in 2019, Yili has adhered to the dual line of "professional guarantee for events+deep cultivation for the public": on the one hand, it links top domestic and international events, organizes offline viewing and fan interaction activities, and lowers the threshold for the public to access professional basketball events; On the other hand, we continue to deeply cultivate the public welfare cause of youth basketball, and basketball training camps have been established in hundreds of cities across the country, benefiting tens of thousands of families. Yili continues to donate dairy products, basketball courts, and sports equipment to remote areas, helping rural primary and secondary schools form campus basketball teams, and deeply integrating sports popularization, rural revitalization, and sustainable development of enterprises.

From professional courts to rural courts, from national team athletes to ordinary basketball enthusiasts, Yili will continue to leverage its advantages as a national dairy enterprise, fully support the development of China's basketball industry, and accompany Chinese basketball to gain more love and glory.