On the afternoon of August 11, 2026 Beijing time, Huya Corporation (NYSE: HUYA) announced its Q2 2026 financial report. According to the financial report, Huya Company's total revenue increased by 11.0% year-on-year to 1.74 billion yuan in the quarter, marking six consecutive quarters of year-on-year growth. Among them, game related services, advertising, and other revenue increased by 54.1% year-on-year to 640 million yuan, accounting for 36.7% of the total revenue. At the same time, the board of directors of Huya Company approved an increase in the authorized limit of the "2026 Stock Repurchase Plan" from $50 million to $100 million.

Doubling the repurchase limit further enhances shareholder returns

Huya's CEO Huang Junhong said, "In the second quarter of 2026, Huya's strategic transformation continues to make positive progress, with strong growth in game related services, advertising, and other revenue. Huya continues to extend upwards along the value chain of the gaming industry, gradually building differentiated capabilities in various links of the industry chain from game integration, prop sales, advertising marketing, to game distribution, and increasingly gaining recognition and verification from partners and the market

As one of the key businesses in game related services, game publishing continues to perform well. In July, the mobile game "Goose and Duck Kill" ranked among the top five free games on the App Store, once again verifying Huya's content marketing leading channel distribution strategy. Huang Junhong said, "Game distribution will continue to be an important strategic direction for Huya. The company currently has abundant reserves of game products, and key products such as' Swordsman: Reunion 'and' Elimination Adventure 'are steadily advancing their launch process according to plan. The outstanding performance of' Goose and Duck Kill 'demonstrates Huya's content ecology and integrated marketing capabilities, which can effectively drive user acquisition, user activity, and commercial monetization. It also strengthens our confidence in the long-term development potential of game related services such as game distribution

Huya's CFO Lei Peng said, "With the continuous growth of gaming related services, advertising, and other revenue, the company's financial performance at the operational level has steadily improved. The board of directors has approved an increase in the authorized limit of the '2026 Stock Repurchase Plan' from $50 million to $100 million, which fully reflects our firm confidence in the company's development prospects and our commitment to creating long-term value for shareholders

In terms of stock repurchase, as of June 30, 2026, the company has cumulatively repurchased $7.6 million worth of Huya stocks under the "2026 Stock Repurchase Plan".

Content marketing drives continuous verification of distribution, achieving a leap from joint distribution to exclusive distribution

The milestone advancement of game publishing business has driven Huya to continuously extend from the value chain of the gaming industry and participate more deeply in the full lifecycle operation of gaming products. Under the differentiated distribution strategy with content as the core, Tiger Teeth has taken advantage of its accumulation of advantages in content creation, anchor ecology and user community to build a global sound volume covering external platforms such as Tiktok, Xiaohongshu, and video number.

In the second quarter, the user base and content ecosystem of the mobile game "Goose and Duck Kill" remained active. Since July, "Goose and Duck Kill" has strengthened its governance of the game's voice environment and collaborated with the classic IP "Journey to the West" to simultaneously launch party scene gameplay, receiving a good response. Driven by the continuous improvement of the in-game environment and the update of high-quality content, the game returned to the top spot on the App Store's free game chart at the end of July. The market performance of "Goose and Duck Kill" confirms the effectiveness of Huya's content marketing strategy and also provides methodological and operational experience for subsequent new game releases.

In terms of new game reserves, Huya will exclusively release the classic martial arts MMORPG game "Swordsman Romance: Reunion" and the 3D elimination mobile game "Elimination Adventure". Moving from joint distribution to exclusive distribution marks a new level in Huya's distribution strategy.

Swordsmen: Reunion "is authorized by the classic IP of Xishanju and has completed the first round of testing with positive feedback. Huya will leverage its content marketing and anchor ecosystem advantages to reach a wider user base while inheriting classic martial arts experiences. Consumer Adventure "is a 3D elimination mobile game authorized by the legitimate Zanmang Loop IP. The game is highly compatible with Huya's content driven distribution model and is expected to stimulate user content creation, social interaction, and attract natural traffic on live streaming and short video platforms. In addition, Huya's first self-developed game "There are Phantom Beasts on This Island" was approved for release in July and is currently preparing for testing.

Collaborative development of diversified businesses, continuous strengthening of competition building capabilities and AI capabilities

In terms of advertising business, Huya continues to deepen its game integration marketing services, and the coverage of advertisers continues to expand. It is worth mentioning that 'Hearthstone Legend' has become an important new advertiser for this quarter. The sales revenue of props maintained a three digit year-on-year growth, mainly driven by game props such as Peace Elite, PUBG Mobile, Genshin Impact, and Breaking through the Dark Zone.

In terms of live streaming business, the outdoor entertainment category continued to perform well this quarter, and the guild and anchor ecology remained stable. The company is also actively exploring the linkage between game anchors and the entertainment sector to activate platform revenue growth. Entering the second half of the year, the company continues to optimize its anchor cooperation and signing system, focusing on improving the efficiency of content input and output, and promoting a healthier and more sustainable development of the live streaming ecosystem.

In terms of event content, in the second quarter, Huya platform brought over 100 copyrighted events and about 20 self-made events. Among them, self-produced events are further IP oriented and scaled up. The "CF Grandmaster Cup" collaborates with the official "CrossFire" to create an international invitation tournament and integrate the "Kung Fu" movie IP, achieving linkage between the event and pan entertainment content; DOTA2 Immortal Cup S2 has gained over 2.5 billion exposures across the entire network; The "Delta Action Anchor Peak Competition" and "Peace Elite Strong Male Superstar Cup" effectively enhance the platform's content attractiveness.

In the field of products and AI, the company continues to use AI technology to support the game content ecosystem and promote product and platform experience upgrades. Huya has launched AI game tools such as map navigation and combat assistance around popular game categories such as Delta Action, League of Legends, and Teamfight Tactics, which have made positive contributions to platform activity, viewing time, and user value.

In July, the company released its self-developed real-time multimodal digital human model VAM 1.0, which can quickly generate AI digital humans with natural speech, singing, and body expression capabilities, achieving real-time interaction. VAM is expected to optimize the cost structure of content production, break through the limitations of the number and time of live streamers, and promote efficient and large-scale expansion of content supply. As the deployment scale continues to expand and release economies of scale, the marginal cost of content production will further decrease.

Huya also actively practices corporate social responsibility, focusing on the integration of culture and tourism and network security protection. In the second quarter, it conducted more than 1360 positive energy live broadcasts, with a total of over 16000 hours of live broadcast time, and called on more than 1270 anchors to participate.

Looking ahead to the future, the company will continue to adhere to a content driven development strategy, deepen cooperation with game ecosystem partners, solidify core capabilities that drive the next stage of growth, further consolidate competitive advantages, and create long-term sustainable value for shareholders.