On July 31, 2026, the 23rd China International Digital Interactive Entertainment Exhibition (ChinaJoy) officially kicked off in Shanghai. The theme of this year's ChinaJoy is "Traveling with AI". As a leading listed entertainment company in China, Sanqi Interactive Entertainment showcased its diversified boutique game matrix and full stack self-developed AI technology ecosystem, fully demonstrating the comprehensive strength of the enterprise in cultivating high-quality products, laying out technology, and setting sail globally. It presented a comprehensive exhibition answer sheet that combines content thickness and technical hard power to industry partners and players at home and abroad.

Multiple premium game matrices are showcased in a concentrated manner

In recent years, Sanqi Interactive Entertainment has adhered to the core development strategy of "refinement, diversification, and globalization", and multiple products have shown outstanding performance in both domestic and international markets. At ChinaJoy, which is known as the "number one exhibition of Chinese games", Sanqi Interactive Entertainment also opened multiple offline trial versions of genuine IP adaptations or original games, covering the entire track of MMORPG, RPG placement, ancient style simulation management, leisure competition, etc., presenting a mature research and development and global distribution system.

According to the "2025 China Digital Entertainment Industry IP Development Report" released by Gamma Data, IP products will contribute over 80% of the domestic gaming market's revenue by 2025. As a leader in the field of IP adaptation, Sanqi Interactive Entertainment provided live trials of multiple popular IP adaptation games, marking their first appearance at a large-scale gaming exhibition.

Among them, "Breaking the Sky: The Road to Emperor Dou" restores the classic plot of the original work, with lightweight placement gameplay adapted to fragmented game scenes; Doupo: Don't Lie to Youth's Poverty "creates a legitimate MMO experience, with gameplay such as cross server team battles and intense battles to restore the passionate fighting spirit of the continent. Douluo Continent: Inheritance "is a perfect replica of classic scenes such as Star Dou Forest and Sea God Hall, fully restoring the growth system of martial soul awakening, soul ring absorption, and soul bone matching. After the game was launched, it entered the top 10 of the WeChat mini game bestseller list. It is worth mentioning that the game was also showcased as an excellent product at the ChinaJoy Huawei booth. The ancient style business mobile game "The Wealthy Husband", adapted from the authorized version of the novel, innovatively integrates the theme of business and leisure literature, and uses modern thinking to explore ancient market commerce.

In addition to IP adapted games, Sanqi Interactive Entertainment also brings original casual competitive mobile games such as "Claw Claw Battle" and fresh healing flower planting social mobile game "Weaving Dream Forest", fully reflecting Sanqi Interactive Entertainment's achievements on the road of "diversification".

In the overseas market, Sanqi Interactive Entertainment has achieved a leapfrog growth in overseas revenue. From 2015 to 2025, its annual overseas revenue has increased from 356 million yuan to 5.381 billion yuan, an increase of more than 15 times. Its business covers more than 200 countries and regions around the world and has been awarded the title of "National Cultural Export Key Enterprise" for many consecutive years. The self-developed benchmark product "RO Wonderland Legend: World Journey" also made its debut at the ChinaJoy booth. After its launch, the game topped the download and best-selling lists of the China Hong Kong, Macao, and Taiwan app stores, which is a typical achievement of the company's "globalization".

Self developed full chain AI technology to build intelligent productivity

Rich and diverse game products are the core foundation of Sanqi Interactive Entertainment's development, while artificial intelligence is the core lever for enterprises to improve quality and efficiency, and break through industry production bottlenecks. At ChinaJoy, Sanqi Interactive Entertainment simultaneously exhibited multiple self-developed AI tools and cutting-edge scientific and technological innovation layout achievements, intuitively demonstrating how technology can feed back content production, empower global distribution, and achieve two-way collaborative development of "content innovation" and "technological innovation".

Based on the first batch of game vertical models "Xiaoqi" registered by the National Cyberspace Administration of China through generative AI in Guangdong Province, Sanqi Interactive Entertainment has built an AI capability base covering the entire process of research and development, distribution, operation, and brand risk control. On this basis, the "Xiaoqi Intelligent Agent Platform" has been constructed, integrating over 240 models and AI tools to form more than 600 intelligent agents.

At the ChinaJoy booth, Sanqi Interactive Entertainment released a set of data: the proportion of AI material output in the R&D process exceeded 80%, and the penetration rate of AI code reached 78%; The participation rate of AI in the entire process of advertising video distribution exceeds 70%, with more than half of the advertising being automated; AI localization translation covers 18 overseas languages, with the highest accuracy rate of 95% for single language translation; The problem-solving rate of intelligent customer service has exceeded 80%.

In addition, Sanqi Interactive Entertainment exhibited four self-developed AI tools on site and opened up immersive experiences. The AI mini game generation platform reduces the threshold for game creation, and zero based users can generate instant playable mini games with just one click by inputting themes and gameplay ideas through text; AI action animators revolutionize traditional animation production methods by uploading character artwork and issuing action commands, allowing AI to generate a complete set of smooth and coherent action materials in bulk, greatly streamlining the art production process.

Relying on self-developed AI technology accumulation, Sanqi Interactive Entertainment continues to promote technology spillover and empower the entire digital content industry externally. The two major platforms of "Lingxuxu" and "Lingchacha" are the core landing results of this layout. The AI video creation platform "Lingxuxu" covers the entire process of game advertising, short dramas, and marketing materials creation. A single person can produce a complete series in 30 minutes, increasing creation efficiency by more than 10 times and reducing production costs to one tenth of real-life shooting; The brand risk control platform "Lingchacha" provides one-stop services for intellectual property protection, full network infringement identification, and public opinion trend analysis, and opens up and outputs the internally polished mature AI risk control system to the outside world.

Wang Chuanpeng, Vice President of Sanqi Interactive Entertainment Data, stated at the CDEC Summit Forum held at ChinaJoy that Sanqi Interactive Entertainment is driving the digital entertainment industry from "applied AI" to "native AI", from internal full chain transformation to external productization output, from commercial applications to social value.

In addition to the construction and use of internal AI technology, Sanqi Interactive Entertainment has also invested over 4 billion yuan to layout the new quality productivity track, focusing on investing in cutting-edge fields such as large models, brain computer interfaces, semiconductors, AR hardware, and embodied intelligence. This exhibition will showcase the AR smart glasses of investment company Yingmu Technology, allowing visitors to immerse themselves in game promotional videos and brand content, and feel the charm brought by technology.

Looking towards the future, Sanqi Interactive Entertainment will continue to adhere to the long-term strategy of "refinement, diversification, and globalization", with high-quality digital content as the foundation and self-developed AI technology as the core driving force. We will continue to deepen the deep integration of "games+AI", explore new paths for the development of high-quality productivity in the entertainment industry, and contribute to the high-quality development of the domestic digital cultural industry with the corporate mission of "bringing happiness to the world".