Master, scan this code and the policy will take effect immediately. In the future, delivering packages through wind and rain will give you more confidence. "At a delivery outlet in Suizhou, Hubei, a staff member from the" Zhang Fuqing Financial Service Team "of Jianxin Life Insurance bent down and helped the delivery guy activate the accident insurance policy step by step. This summer, with the arrival of the "July 8th National Insurance Public Awareness Day", these simple and warm moments are emerging one after another on the service front line of CCB Life Insurance.

Recently, under the guidance of the State Administration of Financial Supervision and Administration of China and in accordance with the unified deployment of the China Insurance Industry Association, CCB Life Insurance closely followed the annual activity theme of "Advancing the 15th Five Year Plan for Insurance to Make Progress More Confident" and widely carried out the 14th "July 8th National Insurance Public Awareness Day" series of activities across the country. Through vivid and lively insurance practices, it injected confidence into the hardworking people who run hand in hand and handed over a reliable, trustworthy, and warm "financial answer sheet" to all sectors of society.

Red Spark Ignites Original Aspiration, Flash Flash Offering Gifts, Showcasing Elegance

During the event, grassroots party organizations at all levels of CCB Life Insurance led by high-quality party building, combined with important nodes such as the "July 1st Party Day", took multiple measures to carry out the "Never Forget the Original Aspiration, Insurance Companion" mass flash mob activity, allowing the red gene to shine with new vitality in the practice of insurance for the people.

In Wuhan, Hubei Province, the Party Branch of Hubei Branch, together with representatives of Party members from Gezhouba Community, went to the Daijiahu Model Worker and Craftsman Cultural Park in Wuhan to carry out the theme of brisk walking and red inheritance themed Party Day activities, fulfilling the original intention with steps and passing on the mission with a torch, fully demonstrating the spirit and responsibility of financial and insurance industry from a positive and upward perspective. In Hengyang, Hunan, the "Zhang Fuqing Financial Service Team" of Jianxin Life Insurance walked into the Hengyang Anti Japanese War Memorial Hall, paying tribute to the glorious history of our predecessors who defended our country and deeply understanding the mission and responsibility of the insurance industry to safeguard a better life and strengthen people's livelihood security. In Qingyuan, Guangdong, local organizations organized all cadres and employees to visit the Xiangxiu Memorial Hall, review the oath of joining the Communist Party, and carry out a flash mob activity of singing "Me and My Motherland" on site, continuing the red blood with a high spirited and enterprising team style.

In Suzhou, Anhui Province, party members and masses of the company walked into the Dawn Newspaper and History Museum to conduct on-site research on "Following the Red Footprints and Inheriting the Dawn Spirit", and through revolutionary historical materials, they gained insights into the noble character of their predecessors who rooted themselves in the masses and worked hard. In Changchun, Jilin, CCB Life Insurance collaborated with various forces such as the labor union, the Communist Youth League, and non party members to innovatively carry out a flash mob activity with the theme of red poetry, recalling the hundred year history of the Party and looking back on the turbulent years, showcasing the spirit of insurance practitioners listening to the Party and following the Party, and making the Party flag fly high on the front line of education.

A variety of red themed activities in various forms have transformed firm ideals and beliefs into practical actions to implement the concept of "finance as the heart of the early Republic of China", and also allowed the slogan of "never forget our original intention, go with insurance" to take root among the masses.

Deeply cultivating grassroots and establishing new bureaus, precise propaganda and education to warm people's hearts

Being a good financial guardian for the people and safeguarding their wallets is the main goal of grassroots financial propaganda. During the event, CCB Life Insurance's branches at all levels adapted to local conditions and launched a series of insurance "five entry" activities that covered a wide range and were down-to-earth, transforming insurance services from "paper terms" to "visible and tangible" peace of mind protection for the public.

In Shanghai, CCB Life Insurance, together with local media and peer insurance companies, actively participated in the "7 · 8 Insurance into Communities" Shanghai Citizen Experience Day activity, focusing on dismantling common scams such as "housing for retirement" and "proxy policy withdrawal" for the elderly group. At the same time, as a member unit of the "Shanghai Hui Insurance" co insurance system, it provided residents with one-stop services such as insurance guidance and claims consultation on site.

In Gongjia Village, Chengyang District, Qingdao, Shandong Province, Jianxin Life Insurance's "Golden Sail Escort" financial consumer protection volunteer team explained hot topics such as pension security and new rural cooperative medical care in plain language that villagers could understand, bridging the "last mile" of rural insurance services. At the Yiwu International Trade City in Jinhua, Zhejiang, the "Zhang Fuqing Financial Service Team" of Jianxin Life Insurance focuses on the pain points of pet product merchants in terms of warehouse damage, business accidents, etc., providing one-on-one consultation and effectively protecting the "money bag" of small and micro enterprises.

At Shaanxi Baoji Beisheng Titanium Metal Co., Ltd., CCB Life Insurance service personnel provide insurance knowledge and claims procedures to frontline manufacturing workers, dismantle financial fraud identification techniques, and set up convenient service windows on site to handle claims consultation, policy business, and other matters in one stop. At Jiedong County Vocational School in Jieyang City, Guangdong Province, company service personnel conducted classroom lectures and stall promotions on topics such as preventing telecommunications fraud and staying away from illegal "campus loans". Through fun Q&A and interactive communication, they guided students to establish a correct view of money and enhance their self-protection abilities.

Practical achievements bring warmth to public welfare and benefit every household

Livelihood is not a trivial matter, and every branch and leaf is closely related to it. During the event, CCB Life Insurance focused on areas such as rural revitalization, Healthy China, pension finance, and inclusive finance, actively carrying out the "Doing Practical Things for the People" insurance public welfare service activity, demonstrating the company's original intention of "finance for the people" with practical things that are close to people's livelihood and directly reach their hearts.

In Xihang Community, Binhu District, Hefei, Anhui Province, Jianxin Life Insurance organized cadres and employees to visit special families who were trapped due to illness and provide them with daily necessities. At the Nanyuan Postal Express Delivery Point in Chengxiang District, Putian City, Fujian Province, service personnel served heatstroke relief drinks to deliverymen on duty. At the same time, they dismantled common traps such as package fraud and personal information leakage in the context of express delivery work, safeguarding the property safety of new citizens. In Shenzhen, Guangdong, the company's "Zhang Fuqing Financial Service Team" collaborates with the Community Party and Mass Service Center to provide convenient services such as free blood pressure measurement, insurance consultation, consumer rights protection Q&A, and anti fraud knowledge explanation for key groups such as the elderly and disabled.

In recent years, CCB Life Insurance has continued to deepen its cross-border service model of "insurance+sports", committed to bridging the deep connection between national fitness and insurance protection, and helping to build a "Healthy China". In Xingtai, Hebei Province, CCB Life Insurance focuses on the two major livelihood needs of healthy living and insurance protection, and creates the intangible cultural heritage Tai Chi theme activity of "Never Forget Our Original Aspiration, Insurance Companion". Through sports and other forms that people enjoy, CCB Life Insurance conveys the concept of health and brings insurance warmth directly to the hearts of the "silver haired generation". Next to the Guangdong Maoming Olympic Sports Center, Jianxin Life Insurance leverages the foot traffic brought by the Guangdong City Football League to embed financial knowledge into the flow of fans watching the game, bringing the concept of "guarding the purse and protecting the happy home" into the stadium and beyond.

Shining expression, insurance name, scene, seeing true feelings

If Liu Laolao had invested in Huimin Insurance, Zhu Bajie had bought home insurance, and Zhuge Liang had provided a safety net for borrowing arrows from grass boats, how would the "Four Great Classical Novels" be written? Recently, under the guidance of insurance industry associations in various regions, CCB Life Insurance's branches at all levels have humorously integrated the classic elements of the "Four Great Classical Novels on Insurance" with insurance life scenes, using familiar classic characters and plots to connect multiple insurance types such as pension insurance, health insurance, accident insurance, and home property insurance, explaining the functions and protection significance of insurance in a popular and interesting way.

Digital people talk about insurance, mascots talk about claims ..... With the development of intelligent technology, CCB Life Insurance breaks away from the traditional preaching style promotion framework during the event and actively carries out the "AI insurer takes you to play with insurance name scenes" activity. With the help of AI tools and brand symbols such as the "Long'an" mascot, it narrows the psychological distance between insurance promotion and the public. It transforms obscure insurance policies, claims processes, and anti fraud knowledge into vivid, easy to understand, and concise short video content, making insurance knowledge visualized, convenient services concrete, and financial warmth influential. It also lays a good foundation for further guiding netizens to participate in secondary creation and amplifying social dissemination effects.

To demonstrate mission and responsibility through red flash mobs, to build a bridge of connection through the "Five Entries" education, to convey financial warmth through practical benefits to the people, and to expand the boundaries of propaganda through technological innovation. In the future, CCB Life Insurance will continue to carry out various insurance publicity and education activities, transforming the good experiences and practices of the "July 8th National Insurance Public Awareness Day" into conscious actions to serve the masses on a regular basis, working together with hardworking individuals to safeguard the beautiful lives of thousands of households.