On July 8th, Wu Xiangdong, Chairman of Zhenjiu Lidu Group, launched a large-scale live broadcast in Yulin, Shaanxi Province, with the theme of "Yulin Key - Searching for the 5000 year Northwest Cultural Heritage", leading the audience to explore the past and present of this pearl. This live stream attracted 1.85 million views, 1.02 million likes, and the highest concurrent online audience was 71000.

Yulin, located in the northernmost part of Shaanxi Province, at the border of Shaanxi, Gansu, Ningxia, Mongolia, and Jin provinces, is a national historical and cultural city. The Nine Bend Yellow River and the Great Wall meet here, where desert scenery and loess customs coexist, and nomadic culture and agricultural civilization blend together. By 2025, Yulin's GDP will exceed 750 billion yuan, ranking first among non provincial capital cities in the central and western regions, demonstrating strong urban development vitality.

The live broadcast sorted out the profound cultural heritage of Yulin and the northwest of China, including the origin of Chinese civilization, half of China's border defense history, the Silk Road on the grasslands, and the new era of millennium cultural heritage.

Wu Xiangdong starts from the Yanhuang root vein in the northwest, focusing on interpreting the Shimao ancient city site, which is known as the "eve of Chinese civilization", and revealing its key coordinates in the tracing of Chinese civilization; Following the 2000 year history of border defense, Wu Xiangdong narrated historical relics and figures closely related to Yulin, such as Qin Zhidao, Li Guang, Fan Zhongyan, Zhe Jiajun, and Yu Zijun; Subsequently, he used cultural landmarks such as Wuding River, Tongwan City, and Yima City as clues to recreate the millennium long ethnic integration and commercial exchanges on the "Grassland Silk Road"; Wu Xiangdong also focused on the development achievements of Yulin as the "first city" of the central and western non provincial capital economy, depicting the thriving atmosphere of the millennium old city in the new era.

During the live broadcast, Wu Xiangdong also had a dialogue with the inheritor of the intangible cultural heritage of Shenmu Jiuqu, Renyi Mu, discussing how folk songs and wine complement each other and shine together, allowing netizens to experience the Shaanbei style of "Jiuqu on stage, friendship blending". Wu Xiangdong also engaged in interactive communication with netizens and responded to their concerns.

From Guangde, Anhui, Shaoyang, Hunan to Yulin, Shaanxi, Wu Xiangdong continues to use the personal IP of entrepreneurs as a bridge to organically integrate regional cultural dissemination, industrial empowerment, and local development, exploring an innovative practice path of "cultural soul casting, IP gathering".