2026-07-09 13:16
The global automotive industry is currently undergoing a deep restructuring of electrification, intelligence, and globalization, and industry competition has been upgraded to a comprehensive competition of technology, brand, industry chain, and global layout. As the main force of state-owned automobile enterprises, Dongfeng Motor has been deeply promoting the "Dongfang Fengqi 2030" plan and has delivered a new and upward answer sheet in the first year of the "15th Five Year Plan".
In the first half of 2026, Dongfeng Motor Corporation achieved "five wins" in sales: firstly, overall sales outperformed the industry, with a cumulative sales volume of 1.021 million vehicles, 1.1 percentage points better than the industry year-on-year; Secondly, domestic sales outperform the industry, with a cumulative sales volume of 831000 vehicles, 9.6 percentage points better than the industry year-on-year; Thirdly, new energy outperforms the industry with a cumulative sales volume of 493000 vehicles, a year-on-year increase of 27.5%, which is 21.2 percentage points higher than the industry; Fourthly, independent brands outperform the industry with a cumulative sales volume of 725000 vehicles, a year-on-year increase of 13.6%, which is 13.2 percentage points higher than the industry; The fifth is that overseas exports outperform the industry, with a year-on-year growth of 97%.
Behind the data lies Dongfeng Motor's comprehensive efforts in promoting brand improvement, technological innovation, global layout, and other dimensions, anchoring long-term value cultivation, and seizing the initiative in the wave of change.
Tackling the intelligent core, breaking through in depth, and unleashing innovative momentum
2026 is Dongfeng Motor's "technology realization year", and intelligence is the core landing area. In the first half of the year, the "Tianyuan Intelligence" plan has achieved new results. Dongfeng Motor has released the "Tianyuan Intelligent Cabin" series of platforms, covering segmented markets from high-end to mainstream. Among them, Tianyuan Intelligent Cabin Plus, as the first domestically produced cabin driving integrated platform in China, deeply integrates 3D immersive car control interaction and intelligent driving SR rendering technology, equipped with AI large models, redefines the new generation of intelligent cabins that are "visible, understandable, and controllable", and will be installed in benchmark models for chip production nationwide. In addition, the "Taiji Big Model" has been registered through the National Cyberspace Administration's generative artificial intelligence service, and is deeply coordinated with Tianyuan Architecture and Tianyuan OS to promote the deep integration of AI and the automotive industry, and to build a solid bottom line for intelligent safety. The Dongfeng OpenWorld Real Road Multimodal Driving Dataset Open Plan has been released, providing critical data infrastructure support for the implementation of world models and embodied intelligence technologies.
The automotive specification chip is the core base of automotive intelligence. Dongfeng Motor has created the first domestically produced high-performance automotive specification MCU chip DF30, which fills the domestic technological gap and successfully builds the first engine ECU. It has been verified on multiple models such as Dongfeng Yipai 007 and Dongfeng Mengshi M817, and is steadily advancing into mass production; The INH025X automotive grade high edge drive chip benchmarks the performance of international mainstream products and has been selected for the Central Enterprise Science and Technology Innovation Achievement Recommendation Catalogue by the State owned Assets Supervision and Administration Commission. It has been installed on multiple controllers independently developed by Dongfeng, with a cumulative application of over 350000 units.
Intelligence is not only reflected in the product side, but also deeply integrated into the entire production and manufacturing process. In January, the world's largest 16000T integrated die-casting production line achieved mass production and delivery of battery casings, making Dongfeng Motor the first vehicle enterprise in the industry to cover the layout of integrated die-casting for the entire front, middle, and rear body. This device is widely used in industrial robots and intelligent operating systems, reducing costs and increasing efficiency while enhancing battery collision safety performance. It has been first installed in the Dongfeng Yipai M8 model. The world's largest single unit intelligent factory for medium and heavy-duty commercial vehicles, which was put into operation at the same time, is equipped with 288 robots for collaborative operation and 100% automation rate for welding and painting. The entire process applies digital twin and AI quality inspection technology, and the production efficiency is 30% higher than that of traditional factories.
Deeply cultivating the green energy track, laying a solid zero carbon foundation through multi line layout
Green and low-carbon is the core direction of the transformation of the automotive industry. Dongfeng Motor is steadily advancing the "Sky Net Zero Carbon" plan, taking the path of "pure electric foundation, hydrogen energy leading, and diversified layout", transforming technological advantages into product competitiveness, and providing solutions for users' diverse travel needs.
In the first half of the year, Dongfeng's new energy products saw a concentrated launch, covering various power sources such as pure electric, plug-in hybrid, and extended range, meeting the needs of all scenario vehicles. Lando Mount Taishan Ultra and Mount Taishan X8 have been launched and delivered successively, consolidating the strength of high-end smart new energy brands; The all-new Mengshi M817 breaks the industry's "impossible triangle" of off-road, comfort, and intelligence, expanding the boundaries of luxury intelligent off-road; The all-new brand Yijing, with its flagship six seater SUV Yijing X9, made its debut, breaking the three major "intergenerational new standards" of safety, comfort, and driving enjoyment. The golden six seater SUV Dongfeng Yipai M8 accurately hit the pain point of multi population family travel, with pre-sale orders exceeding 10000 on the same day; The 2026 Dongfeng Fengshen L7 EV reshapes the value benchmark of 100000 level pure electric SUVs; Nano 06 Intelligent Fun Edition promotes the sinking of intelligent configuration; Dongfeng Fengxing Xinghai T5 and Xinghai V6 enter the mass consumer market with high-value products, safeguarding daily green travel in the city.
In the field of hydrogen energy, relying on more than 20 years of technological accumulation, Dongfeng Motor has built a hydrogen power platform matrix covering 20kW to 400kW, with thousands of related invention patents, leading the way in technology to promote commercialization. Among them, the self-developed 400kW fuel cell stack successfully passed the new national standard 10000 hour durability verification in May, becoming the first metal bipolar plate stack in China to obtain the "Durability Star" certification.The technological advantages are accelerating their commercialization. Dongfeng Motor signed a batch order of 1500 hydrogen powered heavy-duty trucks in March and assisted in the construction of the Three Gorges Water Transport New Channel project in June, promoting the large-scale landing of hydrogen powered heavy-duty trucks in mainline logistics, engineering construction, port transportation, urban sanitation and other scenarios. As of now, the cumulative sales of Dongfeng hydrogen fuel vehicles have exceeded 9000 units, with scenes covering more than 40 cities across the country, and the cumulative demonstration operation volume ranks among the top in the industry.
The breakthrough of product technology cannot be separated from a solid R&D system support. In 2026, Dongfeng will establish the Basic and Advanced Technology Research Institute, put into use the Dongfeng Global Design Center, and fully form the "Three Kingdoms and Six Regions" global R&D and design network. It will lead the formation of the Hubei Province Solid State Battery Industry Technology Innovation Alliance, collaborate with 18 universities and enterprises to tackle the next generation of solid state battery technology, take the lead in promoting the establishment of the Hubei Province New Energy Vehicle Academician Workstation at Dongfeng Lantu, and work with top academician teams to tackle the next generation of automotive new material technology.
Expand global territory, accelerate efforts to broaden the pattern of going global
In the wave of deep integration of the global automotive industry, Dongfeng Motor has fully embarked on the "Sky Sail" plan, deepening international industrial cooperation and innovating joint venture models. In May of this year, Dongfeng Motor signed a deepening strategic cooperation agreement with Stellantis Group, which is a key milestone in exploring a new paradigm of Sino foreign joint ventures and leveraging mature European markets. In China, Liufang has injected over 8 billion yuan to empower Dongfeng Motor Corporation, accelerate its intelligent and green transformation, and activate the vitality of old joint venture car companies; Overseas, both parties intend to establish a joint venture in Europe, responsible for the sales, distribution, manufacturing, procurement, and engineering research and development of Dongfeng Motor's new energy vehicle models in the designated European market. In addition, Dongfeng Motor has signed a new round of strategic cooperation agreement with COSCO Shipping, focusing on key directions such as overseas logistics to enhance the resilience of the global supply chain.
In the field of passenger cars, DONGFENG BOX、DONGFENG VIGO、DONGFENG 007、DONGFENG MAGE Waiting for the car model to become a market bestseller in many parts of Europe, Latin America, and Africa, precisely catering to the public transportation needs of different markets. Lantu and Mengshi, who undertake the mission of brand advancement, have landed in Middle Eastern Gulf countries such as Saudi Arabia, the United Arab Emirates, and Egypt. They are specifically calibrated for high-temperature sand and dust environments. Lantu creates a high-end travel experience with a "new Chinese style luxury", while Mengshi has been highly recognized by local players for its ultimate off-road performance.
In the field of commercial vehicles, Dongfeng adheres to scenario based customization and accurately matches user needs. Launch a specially tuned V5 tractor for high-temperature desert conditions and cross-border logistics transportation scenarios in Saudi Arabia; To meet the transportation needs of Peruvian fruits, create two delivery "tools" with different positioning, suitable for high-frequency distribution and medium to short distance heavy load working conditions in the same city; In the Southeast Asian market, we provide a full range of light and medium to heavy truck products around multiple industries such as logistics, ice making, and commerce. We have delivered 830 units in a single batch and signed contracts for 500 units in Malaysia; Introducing the new generation of lightweight intelligent logistics vehicle CAPTAIN for the Australian right-hand drive market
As of now, Dongfeng Motor's overseas authorized marketing network has reached 1600, with channel touchpoints covering over 150 countries and regions worldwide. Sales have doubled in more than 30 overseas markets, and the effectiveness of channel cultivation continues to be released.
Standing on the new journey of the beginning of the 15th Five Year Plan, Dongfeng Motor will take the three major plans of "Tianyuan Intelligence", "Tianjing Zero Carbon", and "Tianji Sail" as the starting point, promote the construction of four major ecosystems, continuously polish product strength, consolidate technological strength, expand global territory, and comprehensively build Dongfeng's new image of "science and technology, internationalization, and youthfulness".
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