Currently, the demand for wealth allocation among residents continues to upgrade, and the market for equity products is steadily expanding. However, the industry still faces pain points such as product homogenization and insufficient adaptability. In this context, Xinyin Wealth Management recently officially launched the "Xinfu+" brand, continuing to deepen its cultivation in the field of equity products. It is reported that Xinyin Wealth Management has already issued fixed income and product scales exceeding 400 billion yuan in the early stage. Through brand operation, the aim is to further enhance industry awareness.

The "Xinfu+" brand takes "Xin" as its foundation, "Fu" as its aspiration, and "+" as its path, focusing on the construction of research and development capabilities and product innovation, and is committed to breaking the homogenization dilemma. Its core competency system is led by "one goal" and supported by "two factories, three teams, four social circles, and five service standards", fully empowering the brand's high-quality development.

Dual factories collaborate to make efforts.The asset factory has the ability to coordinate the entire market asset organization, continuously consolidate core investment capabilities such as fixed income, non-standard, and credit bonds, and establish equity and multi strategy teams; The strategy factory builds a unified strategy platform, covering dozens of segmented strategies, and is implemented through channels such as outsourcing special accounts, self-management, and selecting public funds to achieve efficient connection between assets and strategies.

Three professional teams come together.The investment manager is responsible for managing the entire product lifecycle; Strategic Manager in charge of research and post investment management covering stock, bond, merchant, and foreign exchange strategies; The project manager is responsible for managing and collaborating with the parent bank and peers to create agreed upon assets. The three teams work together to safeguard the steady appreciation of wealth.

The four major "friend circles" are interconnected.Xinniu relies on the collaborative advantages of the CITIC Joint Fleet; The strategy of selecting high-quality fixed income for 'stabilizing cattle'; Golden Bull captures opportunities for elastic returns; Social Bull collaborates with long-term capital partners to jointly build a diversified strategic ecosystem.

Five service standards accompany you throughout the entire process.Adhere to the principle of prioritizing consulting services, achieve full lifecycle protection, establish a dynamic response mechanism, and provide customers with a one-stop experience from pre investment to post investment through professional investment education and digital outreach.

Strategic techniques are precisely applied.Building an asset strategy map with "Xinfu+", covering directions such as "+stock", "+neutral", "+index", and "+diversification", and using five core techniques of single, dumbbell, diversification, balance, and quantification to match different risk preference needs.

In the future, Xinyin Wealth Management will continue to optimize its product matrix and strategic system, with the vision of "professional empowerment and value symbiosis", to create long-term value for investors and help promote the high-quality development of the equity product industry.

Risk Warning: Wealth management is not a deposit, products have risks, and investments should be cautious