
On April 9th, the 2026 Angel Global Channel Summit with the theme of "Angel Redefines Water Purification -10 Whole House Water Purifiers and 6 Angel Space Masters Nationwide" was successfully held in Wuhan. The summit brought together industry authoritative institutions, industry experts, and Angel's global channel partners to conduct in-depth exchanges on industry trends and ecological synergy, providing new growth insights for the water purification industry to move towards high-quality development.
At the summit, Liu Run, founder of Runmi Consulting and corporate strategic consulting consultant, and Guo Meide, president of Ove Cloud Network, attended the event and delivered keynote speeches. Three authoritative institutions, Frost&Sullivan, Euromonitor, and Ove Cloud Network, awarded Angel with the honor of market position certification. In addition, several guests from industry associations such as home appliances and home decoration, mainstream home appliance and top home furnishing stores across the country, and short video content platforms were also invited to attend the summit to jointly explore the future development direction of the water purification industry.
Explosive product "three-step method", revealing the explosive logic of space masters
At this summit, Liu Run systematically shared the underlying logic of creating explosive products. Based on in-depth visits and research on Angel, Liu Run has summarized a universal methodology for creating popular products from three dimensions: user insights, product innovation, and value transmission, providing a growth path for the industry that can be referenced.
Liu Run said that the essence of popular products is to solve key problems while widening the "gap" between user value and product price. Enterprises first need to identify the "more expensive" issues in the minds of users, namely the real pain points that are overlooked but highly valued by users. Based on this, they need to face the multiple constraints of "wanting, wanting, wanting" and transform them into breakthroughs in technology and product innovation. Through visualization and scenario based methods, users can intuitively perceive the value of the product, thereby establishing cognition and trust.
Angel captures the demand upgrade from "drinking clean water" to "using water in all scenarios" through deep insights into user water usage scenarios, and promotes product innovation around this change. The Space Master series of whole house water purification achieves a balance between small size, high performance, and reasonable cost. Through terminal experience and scenario based display, it further enhances users' perception of product value and promotes continuous growth of the product. This not only breaks through the technical constraints that have long existed in the industry, but also enables whole house water purification to move from niche to a wider consumer group.
Certified by three authoritative institutions, creating industry benchmarks
At the level of industry trends, Guo Meide, President of Aowei Cloud Network, shared on the theme of "Crossing the Internal Rolling Cycle and Embarking on a New Journey in the Water Purification Industry", deeply analyzing the current competitive landscape and development path of the water purification industry. He pointed out that upgrading health consumption, miniaturizing products, systematizing and scenarizing are becoming the core directions, and small volume whole house water purification has become a key track driving the industry to break through internal competition and move from billions to billions.
Subsequently, internationally renowned industry research and consulting firm Frost&Sullivan, world-renowned market research firm Euromonitor International, and retail data and market research company OvCloud Network in the home appliance field have awarded Angel multiple market status certifications. Sullivan China Business Manager and Managing Director Lu Jing awarded Angel Space Master the certificate of "National Small Volume Whole House Water Purifier Pioneer"; Mu Yin, General Manager of Euromonitor China, presented Angel with the certification certificate of "Space Master M7 Series, Whole House Mini Water Softener, National Central Water Purifier, and Central Water Softener Industry Sales First for Two Consecutive Years"; Guo Meide, President of OvCloud Network, officially issued a Retail Data Trust Certificate to Angel. The data shows that Angel Space Master will account for 65.95% of sales and 64.55% of sales in the offline whole house water purification market in China by 2025.
Currently, the overall competition in the home appliance industry is fierce and product homogenization is intensifying. With continuous technological innovation and product breakthroughs, Angel leads the whole house water purification market and has obtained data verification and professional certification from authoritative institutions, fully demonstrating its leading position and benchmark value in this field.
Angel Space Master, Redefining Clean Water
Kong Na, Chairman and President of Angel Group, gave a keynote speech on "Redefining Clean Water", comprehensively reviewing Angel's four development paths leading industry changes in the past 38 years - from the era of clean drinking water, to long-term end of pipe water purification, full kitchen water purification, and then to the whole house water purification era represented by the Space Master series. At the same time, combined with the pain points of water purification in Chinese households, this article analyzes how spatial masters can achieve breakthroughs in "small volume, large water volume, and high precision" through underlying technology reconstruction, promote the accelerated popularization of whole house water purification, and become a key turning point in the development of the industry.
Kong Na said, "Space Master not only improved the whole house water purification, but also re invented it with disruptive innovation. The hot sales of Space Master are the best proof of Angel's user centered approach." She emphasized that Angel has always adhered to an unchanging dream - to solve all the problems of global household drinking water, so that every drop of water in the whole family is clean, healthy, and comfortable.
Looking towards the future, Angel will continue to focus on the layout of healthy water use in all scenarios. On the one hand, it will promote the continuous iteration of the Space Master series and improve the product matrix. On the other hand, it will accelerate the extension of healthy water living ecology, expand the application of drinking water, health preservation, and community scenarios. At the same time, relying on global manufacturing and market layout, we aim to bring China's water purification technology to the world and provide high-quality water solutions for more households worldwide.
Discuss new trends in the industry and collaborate to build a whole house clean water ecosystem
At the roundtable forum on "Building a New Era for the Clean Water Industry Together", Kong Na and nine guests from different fields, including Liu Run, had in-depth discussions on the changes in user demand, the evolution of channels and content ecology, and the development path of whole house clean water under the background of health consumption upgrading. They jointly explored new driving forces for industry growth and new paths for collaborative development.
As a business observer, Liu Run stated that the future opportunities in the water purification industry lie in the gap between value and cost. He shared a formula: crowd x scene=real demand. By targeting different groups of people and segmenting different water usage scenarios, we can find more expensive and painful pain points, which can continuously open up industry growth space.
From a macro perspective of industry development, Xu Dongsheng, Vice Chairman of the China Household Appliances Association, stated that upgrading healthy consumption brings growth opportunities to the water purification industry, and requires the collaborative efforts of brand innovation, channel cultivation, and industry standardization. Based on the frontline practice of home decoration, Hu Yanan, Secretary General of the Residential Branch of China Decoration Association, believes that as home decoration enters the era of stock improvement, whole house water purification is a key standard for "good living". Decoration enterprises and water purification brands should form a joint force in design, service coordination, and quality upgrading to meet the demand for improvement oriented consumption.
Focusing on the integration and efficiency improvement of retail channels, Li Qinghua, the head of Jingdong Five Star Electric's purchase and marketing center, said that from the three elements of retail "people, goods, and market", focusing on trend categories and head products, linking online traffic and offline communities, and creating a real water access experience field, to achieve efficient transformation and incremental breakthrough in water purification category; Chen Quanshui, the head of Tiktok Life Service National Home Appliances and Home Decoration&3C Digital Industry, pointed out that with the local city traffic as the core, the brand focus and consumption transformation can be achieved by embedding water awareness through popular topics, building a suitable human goods yard link, and penetrating users with ecological content.
Based on frontline observations of home furnishing stores, Xu Jing, General Manager of the Intelligent Appliance Business Unit of Red Star Macalline Home Furnishing Group, pointed out that high-end consumption tends to focus on home appliance pre installation, scene based experience, bundled purchase, and professional services. The store will work together with brands to create a large store experience, bundled solutions, and home services, and deeply cultivate the high-end water purification market; Yu Jianhui, Deputy Director of the Operations Management Center and General Manager of the Intelligent Appliance Business Unit of the Surprisingly Home Group, stated that the store has upgraded from three aspects: traffic pre positioning, diversified scene experience, and pre compensation service. It collaborates with water purification brands to attract traffic, create experiences, and ensure services, achieving a win-win situation; Xu Ziyan, Vice President of Eurasia Group, believes that the opportunities in the water purification industry lie in promoting awareness of water health, advancing the intelligence and ecology of whole house water purification, expanding into third - and fourth tier markets, and launching cost-effective small volume products suitable for young people.
As a representative of water purification enterprises, Kong Na proposed that the key to the water purification industry moving towards a larger scale lies in breaking through the three major bottlenecks of cognition, technology, and standards: on the one hand, it is necessary to continuously strengthen the value recognition of whole house water purification and open the demand entrance; On the other hand, driving product upgrades through technological innovation and breaking away from inefficient competition; At the same time, accelerate the construction of the standard system, lower the consumption threshold and trust cost, and jointly promote the industry to enter a new stage of development.
Gather global channels and explore new growth opportunities together
To further promote the development of the industry, Angel held a signing ceremony for the global channel strategy of "Hundred Channels Gather Strength, Clean Future" on site. Through deep collaboration with global partners, we integrated channel, service, and resource capabilities, built a closer win-win ecosystem, and accelerated the large-scale implementation of whole house water purification solutions.
This summit presents a new picture of the development of the water purification industry and further consolidates the consensus of industry synergy. Looking back at Angel's 38 year development journey, Angel has led the industry forward in the process of defining clean water time and time again. Standing at a new starting point, Angel will work together with global channel partners to promote the development of the water purification industry towards higher quality and larger scale, allowing China's water purification to go global and bringing healthy and good water to more households.

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