Economic Observation Network Budweiser InBev (BUD) changed its mid-term performance indicators on September Capital Market Day, and the adjusted third quarter report will present its operating situation for the first time according to the new caliber, with profit growth performance receiving more market attention. The focus is not on absolute numbers, but on "quality": the company just changed its mid-term performance indicator from EBITDA to EBIT on September Capital Market Day, and set an average annual EBIT growth target of 5% -9% With a change in the caliber of indicators, the third quarter report is the first time measuring oneself with a new ruler, and any signs of "revenue growth but profits not keeping up" will be magnified and interpreted.

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