As a heavyweight product in the foldable screen market in 2026, the Huawei Pura X Max has swept the market with phenomenal sales since its omnichannel launch on April 25th. According to third-party data, Huawei Pura X Max has accumulated over 200000 activations in its first 10 days of sales, setting a new record for the highest number of foldable screens in Huawei's history for the same period. What is even more remarkable is that as of May 4th, the sales of Huawei Pura X Max have increased by 61% compared to Huawei's folding flagship Huawei Mate X7, and by 45% compared to Huawei Pura X, which pioneered the "wide folding" category.

It should be noted that the Huawei Pura X Max achieved over 200000 units in its first 10 days of sales, surpassing all previous foldable models from Huawei and other brands, and becoming the best-selling foldable phone in China during the same period. In the increasingly fierce competition of foldable screens, this achievement not only means that Huawei's dual breakthroughs in hardware innovation and user experience have been recognized at the highest level in the market, but also marks the official establishment of the industry position of the new category of "Big Folding" - completing the leap from technical concepts to market explosive products.

It is worth noting that while Huawei Pura X Max dominated the market with a wide range of discounts, news came from the other side of the industry that the iPhone Fold's launch event was delayed due to trial production not meeting standards. In comparison, Huawei's leadership and technological maturity in exploring folding forms have become increasingly prominent.

Specifically, Huawei Pura X Max pioneered a dual sided wide screen design and released innovative features such as AI Inspired Creative, Xiaoyi Companion AI, XMAGE Smart Photography, and Visual Comics; As the first foldable screen phone equipped with HarmonyOS 6.1 and the first phone to support a natural drawing app, it has reached the ceiling of current foldable flagships in terms of functionality and experience.

From the golden ratio of A4 paper ? 2:1 to the full coverage of viewing, gaming, reading, office, and creative scenes, Huawei Pura X Max truly realizes the multiple values of "one machine with mobile phone, tablet, and reader", allowing users to perceive the charm of "love as soon as you use it" experience after the first use.

In addition to the comprehensive leap in experience value, Huawei Pura X Max has also accurately hit the emotional demands of high-end users. As the world's first large folding flagship, it not only carries the attributes of tools, but also enhances the identity recognition and circle recognition of "one step ahead". From avant-garde aesthetics to the ultimate craftsmanship of ceramic lens back covers, from the immersive interaction of floating UI to the one handed control of intelligent grip, every detail strengthens the user's sense of exclusivity and style expression, making the product a natural extension of high-end lifestyle, achieving a dual satisfaction of emotional value and practical value.

The starting price of Huawei Pura X Max is 10999 yuan, directly anchoring the top high-end folding camp of Huawei Mate X7. This pricing strategy not only reflects Huawei's confidence in supply chain and technology integration, but also allows more high-end users to embrace this form of revolution at a reasonable cost.

From Huawei Pura X pioneering the wide folding category to Huawei Pura X Max breaking sales records with its wide folding form, Huawei has proven with product after product that true innovation is not a competition of parameters, but a profound insight and ultimate satisfaction of users' real needs.