On January 9th, the 2026 Infinitus Global Annual Meeting grandly kicked off at the National Stadium in Beijing. In the 7000 Chinese health living rooms on the land of China, more lively "sub venues" had already begun, playing a vivid prelude to the theme of the annual meeting, "Growing towards the roots and sprouting internal strength".

In the Chinese health preservation living room of Turpan, Xinjiang, neighbors of all ethnic groups sit around to enjoy tea, and the wisdom of health preservation slowly flows in the fragrance of tea; By the lake in Zunhua, Hebei, the technique of Ba Duan brocade is intertwined with the concept of health preservation; In the Chinese health living room of Shaxian County, Fujian Province, the laughter and joy of the "egg filling" experience convey the concept of healthy eating

These warm fragments scattered in the community fabric are the vivid epitome of Infinitus' "Creating a New Neighborhood" and the community practice linked by the Chinese Health Living Room. It breaks down the grand strategy of "Healthy China 2030" into a tea party and an eight part brocade in the community... It not only connects the deep context of corporate mission and national strategy, but also builds a solid foundation for business development in 2026 with overflowing fireworks and trust, and constructs an innovative sample for enterprises to practice the "Healthy China 2030" strategy and help promote national health.

Revitalize the scene and strengthen the health service community

Since the implementation of the "Healthy China 2030" plan, the public's awareness of health has significantly increased, and the demand for national health has shifted from "passive response to diseases" to "active management of health". The demand for national health has been upgraded to a comprehensive service of "health products+personalized combinations+long-term companionship". Especially in the face of multiple pain points such as difficulty in adhering to healthy habits and mismatched grassroots services, national health not only requires scientific individual cognition, but also requires a warm, professional, and credible social support system and convenient and accessible practical scenarios to bridge the "last mile" of national health and wellness.

Infinitus deeply realizes that the core competitiveness of enterprises is no longer simply product sales, but value co creation based on trust. Therefore, in 2025, it officially released the Sixth Five Year Plan entitled "Growing towards the roots, accumulating trust productivity", proposing the "Define new concepts, practice new care, rebuild new neighborhoods, and empower new partners" initiative, starting a year long user centered transformation, solving industry pain points, and responding to national health needs.

The core of Infinitus' "Rebuilding a New Neighborhood" is to use the Chinese Health Living Room as a carrier and connect dispersed individuals into a warm community through community recognition. It is not simply about restoring traditional neighborhood relationships, but about health preservation as a common interest, allowing the community space to nurture social value. The implementation of 'New Neighborhood' relies on a widely covered physical spatial network. Infinitus has 7000 offline stores, forming a high-density and truly immersive layout advantage. Residents in urban communities and county-level towns can obtain professional health services and consultations at their doorstep, and the decentralized market stores have broken down the geographical barriers of health services.Li Huisen, Executive Chairman of Lee Kum Kee Group and Chairman of Infinitus (China), pointed out in his sharing that "the upgrade and renovation of Infinitus China Health Living Room, as well as the extensive community activities being carried out by our partners, have helped more people find their disappearing 'nearby'. Our business partners are also becoming friendly, trustworthy, and reliable Chinese health consultants, winning trust with professionalism and companionship

In the past year, Infinitus has continued to promote the revitalization of store space and upgrade the experience. Traditional stores have transformed into "Chinese Health Living Rooms" that are deeply rooted in the community, achieving the revitalization of more than 400 health living rooms. The upgraded space is no longer just a product field, but a multi-functional base that integrates into community life: setting up a health consultation area to provide personalized health advice, opening an interactive experience area to carry out activities such as tea repair and Eight Section Brocade, creating a "neighborhood living room" atmosphere with a warm layout, making health preservation a link between neighbors and promoting harmony. These revitalized stores have become community health service hubs, filling the gap in grassroots services and laying a solid physical support for the "last mile" of Healthy China. Nowadays, customers love to come and sit even when they don't buy anything, and they almost forget to cook at home while chatting, "shared Shan Zhimei from Turpan. Her store has transformed from a "shopping mall" to a community "living room", becoming a warm space for multi-ethnic residents to exchange and promote health, and has been awarded the title of "Health Culture Corner" by the community.

Mr. Zhang Xiaoqing, Deputy Secretary General of the China Charity Federation, highly recognizes the Chinese Health Living Room and Chinese Health Community from a public welfare perspective: "What you have done has already gone beyond business itself, because the essence of public welfare is trust. This trust is the foundation for building a beautiful community and a public welfare community, and plays an important role in promoting mutual assistance among neighbors, mobilizing social resources, and stimulating residents' participation." He pointed out that this practice reflects the true goodness of business - while creating economic value, it also creates valuable social value.

Going both ways, activating a community ecology centered on trust

At present, consumers' health demands have surpassed a single product and extended to the deep satisfaction of emotions and belonging. Research shows that many consumers are more eager to break social distancing when seeking sub-health solutions, hoping to be seen and their anxiety be calmed, so that their health can overcome the dilemma of "personal persistence".

The changes in user needs are also reshaping the value of business partners. If a store is a physical carrier of a "new neighborhood," then the emotional needs of consumers and the value response of health consultants will elevate the "neighborhood" from a visible space to a caring connection. Infinitus has recognized this trend and continues to empower its business partners to not only sell products and establish connections, but also provide users with health companionship and services, becoming more professional Chinese health consultants. At present, Chinese health consultants with unlimited distribution across the country are transforming into community bonds, building interactive communication platforms through organizing activities such as the Eight Section Brocade Morning Exercise, Tea Cultivation Gathering, and Health Salon. Due to the gathering of health interests among neighbors, different groups share their health experiences, encourage each other to develop four reasonable health habits, and gradually form stable emotional connections and trust relationships. This close interaction not only responds to consumers' emotional expectations beyond health, but also allows business partners to realize themselves in value creation, building a community ecology centered on trust.

As the core force of "New Neighborhood", Zhonghua Health Consultant is not only a health service provider, but also a respondent to employment needs. The AI revolution is driving the restructuring of the employment structure, and flexible employment and value realization have become the demands of more people. With unlimited flexibility and market sensitivity, we have built a platform that combines inclusiveness and growth, incubated a new paradigm of careers, and focused on building a team of health consultants. In the past year, nearly 14000 business partners have obtained professional certification, and over 2100 new balance star promoters have emerged, demonstrating the diversified growth and transformation of business partners. Middle aged women have achieved a balance between family and career, and silver haired people have started a second entrepreneurship. The second-generation has found a sense of belonging in the brand's youthful transformation. At the same time, digital technology empowers services, and the application of tools such as Lingzhi AI assistant and AI digital person reduces service barriers. Business partners rely on these technological supports to create personal IPs and share lifestyle health content on social platforms, making the dissemination of health concepts more efficient and achieving a deep integration of "online interaction+offline experience". Mr. Yu Jianglin, Global CEO of Infinitus and Vice Chairman of Infinitus (China) Co., Ltd., pointed out that "IP building has become a trend among Infinitus' business partners. Our partners are shifting from 'promoting products' to' sharing life '. People no longer forcefully promote products, but instead integrate brand content into daily sharing with warmth and liveliness. ?

This two-way rush has formed a virtuous cycle of "demand drives supply, supply feeds back demand": users obtain emotional satisfaction and professional services in the community, and their trust in the brand continues to deepen; Chinese health consultants realize their self-worth in flexible employment, transforming their sense of identity into more warm companionship services, further consolidating the foundation of trust.

Sustainable practice, providing grassroots innovation samples for a healthy China

The significance of "creating a new neighborhood" lies in exploring a sustainable path for enterprises to deeply participate in the construction of a healthy China - it is not a public welfare project that relies on external blood transfusions, but rather achieves a virtuous cycle of commercial and social benefits through value creation. Chinese health consultants and health living rooms receive reasonable returns while serving the community, ensuring the sustainability and replicability of services. From a social value perspective, this practice provides a reference for addressing aging and building harmonious communities, combining individual health management with community support networks, and possessing both economic and social value.

At the grassroots health service level, this model precisely fills the demand gap. In response to the problem of "scale expansion and lack of trust" in the industry, as well as pain points such as fragmented grassroots health education and mismatched services, Zhonghua Health Living Room has sunk professional health resources to the "doorstep". The "on-site service+long-term companionship" model effectively solves the pain points of national health habits that are difficult to adhere to, and enables the Healthy China strategy to be implemented in micro scenarios.

In 2026, Infinitus plans to assist over 1000 "Chinese Health Living Rooms" in upgrading, empowering partners through a standardized toolkit of "light service, light testing". The subsidiary brand Yanggu Health has officially launched the "Born for National Health ? National Health in Action" national campaign in collaboration with Xinhua News Agency. With localization as the core strategy, it will enter more cities across the country and reach out to users in a popular and entertaining way, carrying out various interesting and informative brand activities focusing on new balance, providing more health education and health companionship, and transforming traditional health wisdom into a practical lifestyle for modern people. Mr. Xu Mingwei, Chief Marketing Officer of Xinhua News Agency, and Ms. Yao Hongrui, Vice President and Chief Marketing Officer of Infinitus (China) Co., Ltd., jointly participated in the launch ceremony. Mr. Xu Mingwei said, "Under the guidance of the 'Healthy China 2030' strategy, the inheritance and innovation of Chinese health culture by Yanggu Health is worthy of recognition and deepening. We will support health practices to enter more communities and families through wider dissemination and deeper collaboration

The warmth of "New Neighborhood" is hidden in daily details such as health greetings between neighbors, sharing of morning exercise moves, and reading and encouraging together in salons. Infinite practice has proven that in the implementation path of Healthy China, small spaces in communities can also carry the weight of people's livelihoods, and small connections between individuals can converge into great health. When professional services take root in the community and trust bonds connect us, health and warmth will naturally grow in the fireworks, laying a solid foundation for the blueprint of national health.