How can Herm ? s in the mobile phone case industry make young people rush to buy it?

Walking into any CASETiFY store, you will find that the most basic styles have a starting price of nearly 300 yuan! Joint payments are generally over 500 yuan! Some limited edition models are priced over a thousand yuan! More and more brands are pushing phone cases from practical accessories to the track of "trendy consumer goods". So, what makes more and more people willing to invest high budgets in phone cases?