With the deepening of the "Healthy China 2030" strategy, "everyone is the first person responsible for their own health" has become a social consensus. How to integrate health awareness into lifestyle, solve the pain points of difficult to adhere to healthy habits and mismatched grassroots services, requires not only the active practice of individuals, but also the innovative participation of enterprises, professional empowerment of brands, and effective companionship of community scenes. On January 9th, 2026, the Infinitus Global Annual Meeting was grandly held at the National Stadium in Beijing. The theme of the annual meeting was "Growing towards the roots, internal strength emerging", reviewing the practical achievements of the first year of the Sixth Five Year Plan transformation and releasing the development plan for the next year. The practical achievements presented by Infinitus also provide a fresh sample for how the traditional Chinese medicine health industry can serve the implementation of the "Healthy China" strategy from the perspective of new quality productivity.

Adapting to the situation: Strategic transformation and breakthrough of new quality productivity under a healthy China

Under the "Healthy China 2030" strategy, national health has been elevated to unprecedented heights. The country has explicitly proposed to "fully leverage the unique advantages of traditional Chinese medicine" and promote the inheritance and innovation of traditional Chinese medicine and Chinese health culture. Obviously, with the increasing awareness of national health, society urgently needs a group of brand forces that can represent the wisdom of Chinese health preservation and continuously create value for national health.

Infinitus has keenly observed and responded to the needs of the times, based on the main track of Chinese health preservation, centered on users, and focusing on four aspects: new concepts, new care, new surroundings, and new partners, it has released the "Sixth Five Year Development Plan" and ten major deployments for the future.

Since 2025, Infinitus has been promoting strategic transformation around the "Sixth Five Year Development Plan". On the one hand, we will make innovative breakthroughs in traditional Chinese medicine technology the core support for new quality productivity, adhere to the combination of traditional Chinese medicine wisdom and modern scientific research, and transform technological advantages into perceptible health benefits for users. The activation combination new product jointly launched by its Yanggu Jian and Cuiya brands confirms the effective enhancement of product value through technological innovation, empowered by solid traditional Chinese medicine technology. This research and development concept of "using data to speak and science to support" has enabled traditional Chinese medicine health products to break free from "experience dependence" and become a typical manifestation of new quality productivity in the health industry.

On the other hand, building a trust based value co creation system, through concept refreshing, service upgrading, experience optimization, and scenario extension, enables health services to truly sink into the community and be close to daily life, continuously deepening trust links - this is the core logic of Infinitus' 65 strategic transformation.Infinitus comprehensively consolidates the "trust productivity", and its brands have successively launched a series of brand activities such as "New Balance Covenant ? National Style Ceremony", "Authentic Chinese Herbal Medicine Traceability Journey", "New Balance Oriental Beauty Private Enjoyment Gathering", etc., using actions to answer the implementation of the Healthy China strategy, promoting the "New Balance" from advocating into daily fireworks, cultivating a health concept that empowers users' bodies and lifestyles in both directions, and building a trust network with Chinese health living rooms and professional and trustworthy Chinese health consultants throughout the country, activating service potential, and making health wisdom a perceptible and experiential scene, truly integrating scientific health preservation methods into communities and families, and helping the landing of "Healthy China".

Practicing by oneself: Deepening scene connections, accumulating trust and productivity

The core of the transformation effect is to transform health preservation into perceivable health value, and to make "new balance" a daily routine for ordinary users?Adhere to the principle of "user centeredness" and let trust grow in action?Over the past year, Infinitus has adopted a pragmatic attitude of "on-site, present, and realistic" to transform "trust in productivity" from a strategic concept into a vibrant practice spread throughout the country.

Deepen emotional connections and establish trust. If we were to give a title to the story of 2025, it would be - Always on the roadMr. Yu Jianglin, Global CEO of Infinitus and Vice Chairman of Infinitus (China) Co., LtdShare it. In the past year, Mr. Yu Jianglin conducted 21 market visits, traveled to 16 cities, visited 10 upgraded Chinese health living rooms, and had face-to-face discussions with 268 partners and users. This "always on the road" research model allowed the brand to face the front line and see the changes brought by strategic transformation to users. At the Eight Section Brocade Morning Exercise in Zunhua, Hebei and the Egg Pouring Experience in Shaxian, Fujian, I saw that health preservation is shifting from "personal perseverance" to "group sharing"; From the innovative expression of the second spring of the silver haired generation's career and the creation of the second generation, we can see that business partners have achieved value recognition while developing their careers. Whether it's warm companionship or innovative expression, these scenario based experiences allow brands and users to establish emotional connections through collaboration, surpassing simple product recommendations and allowing trust productivity to naturally grow through interaction.

The extension of community scenes and digital empowerment enable health services to truly take root. The upgraded Zhonghua Health Living Room has transformed into a community health hub, with activities such as tea repair, Eight Section Brocade, and book clubs going out of the store and becoming important carriers for grassroots health education. The health living room in Suzhou, Jiangsu accurately understands the needs through user profiles, while the studio in Jiaxing, Zhejiang transforms into a neighborhood social space, breaking the boundaries between commercial and living spaces. At the same time, the application of tools such as Lingzhi AI assistant and AI digital human makes the services of partners more efficient, and the dissemination of content more life oriented and youthful, which not only conforms to the transformation direction of the AI era, but also enables health services to reach a wider range of people.

Empowering business partners builds a strong bridge for trust transmission. By 2025, more than 400 Chinese health living rooms will be upgraded, nearly 14000 distributors will receive certification for traditional Chinese medicine health guidance, and nearly 18000 will become leaders of the Chinese health community. Whether it is middle-aged women or young second-generation entrepreneurs, diversified growth and transformation have also enabled professional services and long-term companionship to be implemented, becoming the "last mile" support for the landing of a healthy China.

Cultural Soul Casting: The Core Support for Sustainable New Quality Productivity

As Mr. Li Huisen, Executive Chairman, Chief Invisible Officer and Chief Comfort Officer of Lee Kum Kee Group, and Chairman of Infinitus (China) Co., Ltd., said, "Mission and vision are the guiding beacon." No matter how the outside world changes, people's pursuit of health and happiness remains consistent. Infinitus always adheres to the mission of "promoting excellent Chinese health culture and creating a healthier and happier life together", and regards it as a cause worthy of long-term persistence and continuous cultivation. This mission is highly aligned with the national "Healthy China" strategy and moves in the same direction. This also clarifies the value direction for the long-term development of the enterprise - all technological innovations and trust building ultimately point towards the same goal: to integrate the wisdom of Chinese health culture into the daily lives of more families, and help more people achieve a healthy and happy ideal life.

At the same time, Infinitus attaches great importance to the internal shaping and deep penetration of corporate culture, especially focusing on the transmission and resonance of the company's core values, to continuously influence and unite the vast number of distributors. We believe that only the recognition of values can achieve true internal cohesion, allowing new quality productivity to carry humanistic warmth and inject lasting and warm power into health services. This also enables us to better practice ethical standards in business practice and continuously strengthen the foundation of trust between enterprises, consumers, and partners.

The unlimited transformation practice has confirmed the true essence of the development of the health industry - it is necessary to build product value with technology as the wing, reconstruct trust mentality based on service, and ensure sustainable development with culture as the soul. The hard power of traditional Chinese medicine technology, combined with the soft power of long-term companionship, provides a solid foundation for the implementation of health responsibilities. The beautiful vision of a healthy China will eventually take root in the daily lives of thousands of households.