The "Healthy China 2030" strategy is advancing in depth, and the national health awareness is fully awakened. Health needs are undergoing a deep transformation from "passive treatment" to "active management". However, the emotional imbalance caused by fast-paced life, the difficulty in distinguishing health information, the difficulty in practicing health knowledge, and the mismatch between supply and demand of primary health services still constrain the implementation of the national health goals. On January 9th, 2026, at the Infinitus Global Annual Meeting, Xinhua News Agency and Infinitus' brand, Yanggu Health, jointly launched the "Born for National Health ? National Health in Action" plan. With the deep integration of national media authoritative endorsement and industry leading brand practical experience, it responds to the era's health issues and marks a new stage of Infinitus' strategic transformation from a "product service provider" to a "healthy lifestyle leader".

Era pain points drive transformation: from solution output to lifestyle leadership

The upgrading of national health needs calls for more warm, easier to implement, and more reliable health solutions. As a brand rooted in the field of traditional Chinese medicine health for 33 years, Infinitus has keenly captured this trend and launched a comprehensive transformation centered on users with the mission of "promoting excellent Chinese health culture and creating a healthier and happier life". The key focus is the "New Balance" health initiative of its traditional Chinese medicine health product brand, Yanggu Health.

The core of "New Balance" is to provide systematic solutions to the common problem of dual imbalance between body and life in modern people. Through the use of traditional Chinese medicine technology products, we assist users in regulating their physical condition and achieving body balance through the "three adjustments" (supporting qi, calming yin and yang, and regulating organs); Through the "Four Rationalities" (moderate diet, regular living, moderate exercise, and balanced emotions), we rely on professional services to help users optimize their lifestyle and achieve life balance. This transformation is not simply a business upgrade, but a value reconstruction from "focusing on product efficacy" to "focusing on user life", aiming to bring health wisdom out of the classics and into daily life.

As a brand recognized by Xinhua News Agency as "born for national health", Yangujian has put forward the "New Balance" initiative in the past year, surpassing the role of a simple product provider and actively working with Chinese health consultants to practice healthier and happier lifestyles, helping citizens regain physical and life balance. To this end, Yanggu Health has implemented a series of brand activities such as the "New Balance Covenant ? National Style Ceremony", "Authentic Chinese Herbal Medicine Traceability Journey", and "New Balance Oriental Beauty Private Enjoyment Gathering" to turn health wisdom into perceivable and experiential scenarios, becoming a practitioner of Chinese health concepts and a transmitter of healthy lifestyles. While allowing the new balance to take root among more people, it also allows the warmth and sincerity of Chinese health culture to be truly perceived.

Central media recognizes empowerment: gathering strength and jointly building a healthy community ecology

The unlimited transformation practice has received attention and recognition from the national authoritative media Xinhua News Agency. The original intention of launching the "Born for the People" column is to tell the story of brands rooted in China and serving the people, so that responsible and mission oriented national brands can be seen and trusted, "said Mr. Xu Mingwei, Chief Marketing Officer of Xinhua News Agency. ?

Under the "Healthy China 2030" strategy, national health has been elevated to an unprecedented level. The country has explicitly proposed to "fully leverage the unique advantages of traditional Chinese medicine" and promote the inheritance and innovation of traditional Chinese medicine and Chinese health culture. In Xu Mingwei's view, Yanggu Health not only inherits the essence of Chinese culture, but also strives for technological innovation. Moreover, through a wide range of Chinese health consultants and living rooms, it advocates a scientific and practical concept of healthy living, integrating the habits of raising into the lives of the Chinese people. This sense of responsibility, pursuit of innovation, and adherence to quality make us believe that Yanggu Health has the ability to shoulder the banner of 'living for the people' and become a reliable force to help 'Healthy China'.

This sense of responsibility, pursuit of innovation, and adherence to quality are the core of Xinhua Net's choice to deeply cooperate with it. This "National Health in Action" event is a deepening and implementation of cooperation between both parties, building a multi-party co creation model of "media+brand+partner". Xinhua News Agency, with its authority and dissemination power, provides expert resources and influential endorsements to help promote the widespread dissemination of scientific health concepts; Infinitus relies on a community network of 7000 stores and nearly 14000 Chinese health consultants nationwide to implement activities in street communities; As practitioners and disseminators of health concepts, business partners spread throughout the country have become a key link connecting brands, media, and the public. Xu Mingwei emphasized that the cooperation between the two sides aims to solve the pain points of national health preservation and truly integrate health wisdom into daily life, which is an "urgent direction that needs to be deepened".

Taking action to root: integrating health preservation into daily community life

The core essence of 'National Health Preservation in Action' lies in 'action', transforming health initiatives into concrete practices rooted at the grassroots level, allowing health preservation to move from concept to life, and from advocacy to daily participation by the whole nation. According to the cooperation plan, both parties will take "localization of brands" as the core path, promote the implementation of activities in three directions, and connect the "last mile" of national health preservation.

Firstly, the normalization of community public welfare science popularization. Relying on the unlimited network of community stores, we carry out localized activities such as health markets, health lectures, and Eight Section Brocade, delivering scientific health knowledge such as the "Four Rationalities" to the doorstep of the public in a popular and enjoyable form. At the same time, multiple forces such as KOLs, community workers, and grassroots medical staff in the field of health are linked to form a collaborative communication force, enhance the professionalism and credibility of science popularization content, and solve the pain points of chaotic health information.

Secondly, the dissemination of the story of the "New Balance Character". Collaborate with authoritative media to uncover health role models around us, search for "new balance figures" who earnestly practice a healthy lifestyle and infect those around them with their actions, provide them with a platform to showcase, resonate through real stories, and make health preservation a replicable and replicable sample of life.

Yao Hongrui, Vice President and Chief Marketing Officer of Infinitus (China) Co., Ltd., stated that "National Health in Action" will be Infinitus' long-term practice. We hope to bring health preservation to more cities, communities, users, and partners through localized operations such as' sending plays to the countryside ', providing more health education and health preservation companionship, and making health preservation a part of people's lives

From strategic transformation to collaboration with central media, from brand practice to nationwide action, every step of Infinitus is closely aligned with the original intention of "born for national health". This multi-party collaboration across brands, media, partners, and the public provides innovative solutions to address the pain points of national health preservation, and injects fresh energy into the "Healthy China 2030" strategy through grassroots practice. When the leading power of authoritative media is combined with the practical power of brands, it will surely make the concept of scientific health deeply rooted in people's hearts, and benefit more families with a healthy lifestyle. It will write the responsibility and commitment of national brands and national media on the road to national health.