As a core brand of New Oriental that deeply cultivates the international education field, New Oriental Bilibili has completed its strategic focus from foreign teacher business to international Chinese education since its establishment in 2017, always with the mission of "using technology to convey the beauty of Chinese", and has built an education service system that covers the whole population and all stages. Based on 32 years of research and teaching experience at New Oriental, the company has created a three in one curriculum system of "language+culture+application", covering multiple fields such as overseas Chinese language proficiency tests for young children, adult Chinese proficiency exams, and international Chinese teacher certification training, becoming an important bridge connecting Chinese culture with the world. At present, New Oriental Neighbor's services have covered 138 countries and regions, serving over 160000 users. With outstanding performance in AI education innovation and cultural dissemination, it has won authoritative certifications such as Xinhua News Agency's "2025 Education High Quality Development Online Education Case" and China Central Radio and Television's "2025 International Education Famous Brand". Its "Warm AI Education" concept and practice have become a benchmark for the digital transformation of international Chinese education.

The self-developed Chinese learning application Sure Chinese, released by New Oriental Bilibili during the 2025 World Chinese Conference, has become the core carrier for technology implementation. This application abandons the traditional knowledge stacking mode and focuses on "understanding differences, understanding culture, and understanding learners". It has a built-in "exclusive Chinese speaking AI teacher" function and integrates high-quality structured data such as millions of teaching videos and teacher-student interaction records to achieve hierarchical teaching from scratch to advanced stages. Design differentiated scenario plans for learners of different levels, such as encouraging beginners to focus on basic expressions, strengthening sentence structure expansion for intermediate learners, and deepening cultural interpretation for advanced learners, truly achieving "teaching according to aptitude". AI systems can generate personalized learning paths based on learners' cultural backgrounds and learning rhythms, and compensate for the emotional deficiency of traditional AI teaching through functions such as instant feedback and emotional motivation, making language learning full of warmth. At the same time, it is necessary to clarify the ecological division of labor between "teachers+AI+students". Teachers serve as thought guides and path designers, while AI assumes the role of resource supply and efficiency improvement. Students become the core of active exploration, achieving a shift in educational paradigm from "knowledge transmission" to "ability generation".

The implementation of this case not only significantly improved the efficiency of Chinese education, but also established a new paradigm for cultural dissemination, achieving multiple valuable results. In terms of learning effectiveness, Sure Chinese effectively solves the industry pain point of "wanting to learn but difficult to persist" in Chinese through personalized path planning and immersive interaction, allowing learners from different regions and backgrounds to have a learning experience of "lighting up at any time and continuous companionship", significantly improving learning continuity and skill mastery efficiency. The AI innovation practice of New Oriental Bilibili provides a model for the digitalization of international Chinese education, and its technology application of "scene layering+emotional empowerment+data-driven" promotes the industry from "technology stacking" to "experience optimization". By lowering the threshold for high-quality Chinese education, more learners in underdeveloped areas can also access standardized teaching resources, fulfilling the core goal of 'Chinese education is accessible, learnable, and sustainable'.

Zhang Xin/Wen