On January 7th, Suning.com and Midea held their 2026 annual strategic meeting. Both parties announced that under the guidance of the new round of home appliance trade in and green intelligent consumption policies, they will further deepen the "user demand driven" cooperation model, and jointly promote the integration and upgrading of home appliances and home furnishings around three directions: product customization, scenario solutions, and full cycle services. In 2026, both parties will anchor over 1.26 million sets of customized new products to better meet consumers' new demands for quality, personalization, and intelligence.

Currently, the consumer market is undergoing a new round of transformation. In terms of policies, the country continues to promote large-scale equipment updates and trade in of consumer goods, encouraging the consumption of green and smart home appliances. At the market level, consumer demand has shifted from meeting a single function to pursuing a comprehensive approach to home aesthetics, intelligent connectivity, health and comfort, and worry free services. The convenient consumption model of bundled purchasing, one-stop scene configuration, and deep integration with services is increasingly becoming mainstream.

To undertake policy implementation and meet consumer demand, Suning.com and Midea's cooperation in 2026 will focus on "user first" and "deep customization", continuously launching exclusive customized products. These products are not simply channel exclusive supplies, but rely on Suning.com 'consumer data analysis to accurately match user segmentation needs as "true customized" products.

For example, in order to cater to users who pursue home integration, the "Xiong Dwen Dwen Pro" refrigerator, which can achieve seamless embedding of 600mm ultra-thin, has been launched; For users who value the freedom and flexible storage of ice cubes, we provide the Toshiba "Big White Pear Pro" refrigerator that can automatically make ice and atomize for freshness preservation; In response to the demand for fine care of clothing, we have launched the Little Swan "Ningmeng" washing and drying set with ultra-fine cleaning and intelligent dispensing functions; Families who are concerned about kitchen experience and safety can choose the Midea "Fully Hidden Smoke Machine T9" with a completely hidden design, as well as the industry's first dual stove anti dry burning "Fully Hidden Gas Stove T7"; In addition, the two parties have jointly created the "Ning series" air conditioning family, including the Ningyun JS1, Ningmeng QS1, Ningjing series, which covers the needs of high air volume, fast cooling and heating, comfortable air feeling, and healthy sterilization.

Wang Chunkai, President of Midea Group China, said, "The home appliance industry is shifting from product competition to ecological and experiential competition. Our deep customization cooperation with Suning.com allows us to respond more quickly to real user feedback and transform technological capabilities into tangible user value. Our common goal is to make 'smart living can be more beautiful' a daily routine for every family

The deepening of product customization also allows scene solutions to break free from simple product stacking. Around the four core living scenarios of "Sleeping Room," "Vitality Balcony," "Taste Seeking Kitchen," and "Forest Oxygen Living Room," both parties have launched a series of validated solutions that can systematically solve pain points, and have anchored over 1.26 million customized products. The "Sleeping Room" plan integrates windless air conditioning, silent laundry care equipment, and air management products to optimize the sleeping environment; The "Taste Seeking Kitchen" solves the problems of oil fume, storage, and cleaning in Chinese cooking through the collaboration of smoke stoves, embedded kitchen appliances, large capacity refrigerators, and dishwashers.

In terms of service, both parties will also establish a membership system, home service, and localized activities, providing an integrated service experience of "purchase, delivery, installation, use, and care". Consumers can enjoy multiple commitments including the installation of designated air conditioners at a price of 1399 yuan, 10-year replacement of refrigerator compressors, and 365 day replacement without repair of household appliances. They can also enjoy benefits such as annual deep cleaning of household appliances and discounts on consumables. These measures aim to make services more transparent and valuable, reduce consumers' decision-making barriers and concerns, and truly achieve "worry free consumption".

Ren Jun, President of Suning.com, pointed out that "Suning.com 'core advantage lies in being closest to users. We are not only a sales channel, but also a center for demand perception and scene experience. The joint customization with Midea is based on our precise insight into the needs of billions of households. In the future, both parties will work together to transform complex home appliance choices into reliable complete solutions

With the implementation of the annual strategy, the joint "New Year's Goods Festival" promotion between the two sides has also been launched. Consumers can experience Midea's full brand and full category scene product sets at Suning stores, enjoying up to 2000 yuan in set purchase subsidies, combined with national subsidies for trade in, making home appliance trade in more cost-effective. At the same time, new year activities such as the "Crazy Animal City" IP theme flash mob, the "Easy Get Up to Eat New Year's Eve Dinner" food salon, and the "Free Cleaning and Testing" community service will also be launched one after another, bringing consumers a more immersive and convenient offline experience and helping users "easily buy good things and have a beautiful New Year".