I feel like our persistence has been truly seen, "said Chen Jiaxian, the operations manager of Yuzhen Sour Bamboo Shoots Hot Pot Restaurant in a deep alley in Guiyang, pointing to the data on the list that" the store has attracted diners who have traveled over 123536 kilometers using navigation within one year.

Recently, this hot pot restaurant, which has been listed on both the "Top Scholar List" and the "Fireworks Shop List" of Gaode Street Sweeping, has reduced its daily queue time from 5-6 hours in the past to 1-2 hours after being listed. The number of high-end customers aged 30-40 has significantly increased.

Guizhou Yuzhen Sour Bamboo Shoots Hot Pot

Yuzhen Sour Bamboo Shoots Hot Pot Restaurant is a microcosm. From September 2025 to present, the Gaode Street Sweeping List has been online for 100 days, with over 660 million users and a rapid growth rate. On January 7th, the Gaode Street Sweeping List comprehensively upgraded around digital, trust, and technology. In the era of algorithm recommendation and marketing proliferation, how can Gaode win new trust?

From a time-honored brand to a "reverse bone" small shop

For many time-honored brands, appearing on the Gaode Street Sweeping List is an "unexpected surprise". They have not taken the initiative to operate, but have been pushed to the forefront due to consumers' real choices.

Wang Jianbiao, Deputy General Manager of Jindingxuan, a benchmark restaurant in Beijing with a 30-year history, found that after climbing the Gaode Street Sweeping List and Beijing Cantonese Cuisine List with a set of data showing that "the total distance traveled by diners to visit the restaurant within a year reached over 340000 kilometers", the store experienced a significant increase of 40% in customer traffic during the National Day holiday. Up to 60% of new customers will actively mention coming here through the rankings, "said Wang Jianbiao.

Wang Jianbiao, Deputy General Manager of Beijing Jindingxuan

Compared to time-honored brands with brand accumulation, "fireworks shops" that rely more on loyal customers and word-of-mouth and are hidden on street corners and alleys have found a way to fight against traffic chaos on the Gaode Street Sweeping List.

In Chongqing, after only one year of opening, Tan Chun, a post-1995 entrepreneur, saw a significant increase of about 15% in foot traffic for his "Fan Meizi Street Stall Jianghu Cuisine" store, which was selected as a "Fireworks Shop" on the Gaode Street Sweeping List. This young shop owner who once angrily criticized the "fan media" (fan daycare) expressed his belief in the mechanism of the Gaode Street Sweeping List. Tan Chun believes that the Gaode Street Sweeping List is based on the selection mechanism of "foot voting" based on users' real navigation behavior, and authenticity and authority are the key to attracting foot traffic.

Chongqing Fanmeizi Street Stall Jianghu Cuisine

For regional chain brands seeking to break through growth bottlenecks, Gaode Street Sweeping List provides not only traffic, but also tangible business growth.

After its local catering brand "Shunhe Seafood" in Jinan reached the top spot on Gaode's "Champion List" in its stores, it ushered in an optimization of its customer flow structure. General Manager Ren Congcong revealed that after being listed, the monthly revenue increased by over 120% compared to the previous month, with 80% of them being new customers. Moreover, the average consumption of new customers on the Gaode channel was 10% to 15% higher than the average level in the store.

Super entrance to life services

The rising track of Gaode Street Sweeping List is totally different from the growth logic of traditional Internet products. It was not born from intensive marketing bombardment or subsidy wars, its growth momentum directly stems from Gaode Map's huge user base and the core innovation system of "behavior+credit".

Just one month after its release, the Street Sweeping List reached 70 million DAUs in October 2025, while according to QuestMobile data, the DAUs of a top review app during the same period were only over 30 million. The user has made a choice through their actions, "explained a person close to Gao De.

This type of user voting with their feet has naturally triggered a chain reaction on the merchant side. The high-end street sweeping list has been online for 100 days, with over 860000 merchants actively joining. In the past 100 days, the revenue of Gaode's merchants has increased by over 270% month on month.

The rapid growth of the street sweeping list has precisely hit the long-standing pain point in the local living market: lack of trust. For a long time, consumer decision-making has been highly dependent on a system centered around subjective evaluation and algorithmic recommendations.

However, this system is facing challenges. The phenomena of brushing rankings and reviews, merchant paid bidding rankings, and massive homogeneous information drowning out real word-of-mouth have emerged one after another, leading to an increasing cost of consumer decision-making and a continuous dilution of users' trust in traditional evaluation systems. In recent years, the proportion of "false evaluations misleading consumption" has shown a significant upward trend in consumer complaints.

Tan Chun, the boss of Chongqing hotpot restaurant, once said that he was angry with the "rice matchmaker", while Master Yang of Hangzhou Jingxiang Yuantu Restaurant was once frustrated in the Internet era because he did not understand online operations. Their predicament is a microcosm of countless businesses that operate diligently but struggle to be effectively "seen". In this situation, the market needs a more objective and anti-interference new standard to rebuild the connection between consumers and businesses.

The Gaode Street Sweeping List provides a system solution based on "real behavior data". The ranking of the list is not based on subjective ratings or textual evaluations that may be manipulated, but rather on the spatiotemporal data of massive users' actual in store navigation mileage, frequency, and other factors.

This mechanism essentially resists the behavior of "brushing orders" - users drive tens of kilometers to a restaurant, which is much more expensive and trustworthy than typing a five-star review on their phone.

In addition to being passively recommended by algorithms, the Gaode Street Sweeping List 2026 further enhances users' sense of participation. Users can not only browse rankings, but also create, sign, and share their own rankings. At the same time, when browsing the street sweeping list, users can prioritize seeing their friends' ratings and reviews of a store, and can also find like-minded peers to view their updates and reviews.Guan, manager of Shanghai Yichi Garden, has deep feelings about this: "In the era of information overload, 'truth' is particularly precious."

This logic is quietly changing the mindset of businesses. In the past, many merchants, especially small and medium-sized merchants, were trapped in an anxiety cycle of "buying traffic" in their online operations.

Nowadays, more and more business operators have found that as long as they focus on producing good products and services, real customer behavior will naturally gather into data momentum, bringing in "earned" real customer traffic through street scanning. A super entrance to life services that earns trust from all parties has been born.

Can trust continue in the future?

The Gaode Street Sweeping List quickly pierced through the old trust pain points in the local living market. But after the user base exceeded 660 million and merchants flocked to it, a fundamental question emerged: is this trust system built on data strong enough and how long can it last?

The cornerstone of trust lies in the purity of data. How to ensure that massive navigation behaviors are not contaminated and the ranking results are fair and credible is the primary question that Gaode must answer. In this regard, Gaode's defense line is built on its unique assets accumulated over the past two decades - massive spatiotemporal data about people, vehicles, roads, and stores, as well as the "human land spatiotemporal" knowledge graph constructed on this basis.

This means that the generation of rankings does not rely on a single dimension of clicks or comments. The system can cross verify users' actual in store behavior and identify abnormal data streams by combining regional thermal changes. For example, an abnormal data with a large number of identical paths and repeated "in store" behaviors in a short period of time can be easily recognized by the system as abnormal, thus filtering out digital noise.

Manager Guan from Shanghai One Foot Garden, while acknowledging the authenticity of the list, also called on the platform to "continuously maintain the fairness of the list, eliminate false traffic and unfair competition, and let good stores truly stand out", which precisely reflects the market's expectations for this defense line.

The deeper guarantee comes from Gaode's evolving technological foundation, the "World Model". This model is based on multi-source perceptual data, and through cross modal unified representation, jointly models and predicts the visual appearance and 3D geometry of the scene, thereby mapping the physical world into a continuous, computable, and geometrically highly consistent digital world.

In the international authoritative space intelligence evaluation benchmark WorldScore, the Gaode World Model ranks first in comprehensive score and leads in indicators such as controllability and consistency. This means that Gaode's ability to perceive and reproduce dynamic changes in the real world has reached a global leading level, providing richer and more three-dimensional contextual references for location-based behavior verification, and also giving users a new immersive experience.

The newly released Flying Street View is a large-scale application based on the world model, providing users with more accurate decision-making in terms of technology, real-life navigation, and immersive store exploration. The upcoming AR function will give users a new way to explore the world. These technologies aim to address the upgrade from information to experience, building trust in consumer decisions based on firsthand previews.

Introduction and Operation Method of the "Million Fireworks Good Store Support Plan" Flying Street View Application Rights

A more imaginative breakthrough lies in globalization. At present, the Gaode Street Sweeping List has officially covered more than 220 countries and regions, 1649 cities around the world, generating 5798 localized lists, mainly focusing on high-frequency scenes of overseas Chinese such as "must eat food", "must stay in hotels", "must visit attractions", and "must visit shopping".

The sudden rise of Gaode Street Sweeping List has begun to stir up the chessboard of the entire local living market, but the chain reaction it has triggered may only just be revealed.

Firstly, as a new model with "authenticity" as its core selling point is validated by the market, imitation and competition are bound to intensify. Will the local lifestyle track usher in a new round of competition focused on data authenticity as a result?

Secondly, as more and more customers like those at Beijing Guo'er Noodle Shop build trust due to the "7576 kilometer navigation mileage", will the shift in consumer habits become an irreversible trend?

Thirdly, the success of the Gaode model may force the industry to consider the issue of data authenticity standards. Is this possible to promote the establishment of a more transparent merchant data verification mechanism? How should the boundaries of data rights and responsibilities between platforms, merchants, and users be defined?

The Gaode Street Sweeping List proposed a topic about "trust reconstruction" to the market in 100 days and provided a preliminary answer based on its own data and technology. But the challenge of maintaining this trust is equally enormous, and its responsibility lies not only with Gao De, but also with all participants in the entire market.