Controversy over the promotion video of a blogger in collaboration with Miniso, urgent apology for terminating the cooperation and removing content from the platform

2026-07-17 04:47

Economic Observation Network Mingchuang Youpin's cooperative blogger released a promotional video containing controversial plot, which caused consumer backlash. The company has apologized and terminated the cooperation to remove related content.

Recent events:
In early July, a controversial plot of "peeping at female residents downstairs after decoration" appeared in the promotional video released by the cooperative blogger "A Lei's Diary", which aroused strong aversion from consumers (especially its core young female customer group) On the evening of July 13th, the company urgently apologized, terminated cooperation, and removed the content

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