Why can the repeatedly banned borderline marketing always get out of the circle smoothly?

Brands such as Miniso, Green Source, and Dettol have been repeatedly criticized for their vulgar advertisements, exposing the stubborn problem of borderline marketing. Under the pressure of traffic KPI and cost, some companies take risks by objectifying women and hinting ambiguously to gain attention. Although they gain traffic in the short term, they damage their brand reputation and face regulatory risks. Truly sustainable marketing should adhere to public order and good customs, and win trust through high-quality content rather than vulgar gimmicks.