Ferrari will release a new model in July, and the marketing manager will be replaced to respond to feedback from the pure electric car market

2026-07-17 02:18

Economic Observation Network Ferrari announced the launch of a new model in July, while adjusting its marketing team and promoting a multi power route layout.

New model release plan:
The CEO has announced that a new car that combines tradition and the future will be released on July 4th, and there is speculation that it may be related to the classic "GTO" suffix The company reiterates its commitment to maintaining parallel fuel, hybrid, and pure electric routes.

Executive changes:
Starting from July 1st, Maximiliano di Silvestre, former head of BMW Italy, will take over as Chief Marketing and Business Officer Following the release of the first pure electric vehicle Luce, this adjustment is widely seen by the market as a response to market feedback on Luce.

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