Geldanna, IMAX (NYSE: IMAX), and IMAX China (HKEX: 1970) announced a strategic partnership on July 15th to jointly launch the world's first IMAX in car entertainment system. Both parties will engage in exclusive cooperation in the field of in car entertainment systems. This new system is designed in exclusive collaboration between Goertek and IMAX, integrating multi-dimensional acoustic systems and professionally calibrated high-definition display environments. In addition to jointly building a leading in car entertainment hardware system, the two parties will also engage in deep cooperation around an immersive content ecosystem, actively exploring diverse entertainment experiences such as games, audio and video, and live streaming, continuously expanding intelligent car entertainment scenes, and accurately responding to the growing demand for high-quality and immersive entertainment experiences from users in the evolution of cars towards the "third living space".

The strategic signing ceremony was held in Qingdao, and the first batch of systems is expected to enter the industrialization stage by the end of 2026. Both parties will jointly promote the system to high-end automobile manufacturers.

Jiang Xun, Chairman and CEO of Geldanna Technology Co., Ltd., said, "Continuously reshaping the relationship between people and cars, immersive in car audio and video experience will gradually become a key consideration for consumers when choosing smart cars. IMAX is a landmark brand in the global audio-visual entertainment industry, with mature audio-visual content and technology systems. This cooperation is timely. We are pleased to establish a strategic partnership with IMAX, leveraging Goertek's long-term accumulation in high-end in car acoustics and intelligent cockpit system solutions, combined with IMAX's top imaging technology, to create a leading in car immersive entertainment system and provide users with a high-quality mobile cinema experience that truly belongs to the travel scene. ”

IMAX China CEO Daniel Manwaring stated, "With the advent of the autonomous driving era, we believe that in car immersive entertainment systems will become an increasingly important consideration in car purchasing decisions. GoerTek is a core manufacturing partner of top global technology companies, and we are delighted to work together to seize this development opportunity. With IMAX's strong global brand influence and professional accumulation in the entertainment technology field, we are confident in setting a new industry benchmark for high-end in car entertainment experiences. ”

Relying on GoerTek Group's global industrial layout in the fields of intelligent hardware and automotive electronics, as well as its long-term accumulation of research and development capabilities in core technologies such as speaker systems (SPK), microphones (MIC), active noise reduction (RNC), head up displays (HUD), and intelligent sensors, GoerTek continues to promote innovation in automotive entertainment experiences.As an important component of GoerTek Group's high-end audio and video entertainment industry, GoerTek has provided car audio system solutions for nearly 3 million vehicles and continues to innovate in high-end car acoustics, intelligent cabins, and immersive entertainment, laying a solid foundation for the launch of the IMAX car entertainment system.

This new system adopts IMAX exclusive enhanced acoustic architecture, designed specifically for achieving ultra-high dynamic range and industry-leading low-frequency performance, bringing powerful, pure and distortion free low-frequency response. At the same time, it is equipped with an IMAX certified intelligent display system, using a large-sized 4K HDR foldable display screen and custom developed display technology, which can accurately present the details of the movie screen. With the help of the intelligent ambient light sensing mode, the display effect can be automatically adjusted according to the constantly changing road environment, maintaining the image quality under different light and dark conditions, and meticulously restoring the level and texture of the movie screen. In addition, the system also integrates a new generation of ultra lightweight wearable display devices and has a built-in virtual IMAX cinema environment. Equipped with advanced high-density microdisplay technology, it presents stunning and lifelike visual effects, further enhancing personal immersion and allowing passengers to enjoy a viewing experience in a shared virtual environment.

To meet the diverse needs of different car manufacturers, the IMAX in car entertainment system will adopt a flexible commercialization and product configuration framework. Modular configuration covers different configurations of in car speakers, which can be adapted to different car models, providing car manufacturers with mature and flexible high-quality entertainment solutions with market landing capabilities.

The strategic cooperation with IMAX this time is an important step for Geldanna to continue deepening its intelligent cockpit entertainment layout. In the future, Geldanna will continue to rely on its technological accumulation in the fields of high-end car acoustics, immersive entertainment, and system integration, and work together with more globally leading content and technology partners to promote continuous innovation in intelligent car entertainment experiences, continuously expanding the experience boundaries of cars as the "third living space".

About Geldanna

Geldanna Technology Co., Ltd. was established in 2020 and is a leading global provider of acoustic systems and high-end audiovisual entertainment solutions. The company owns brands such as XEO, Dynaudio, and LIBRATONE, and is deeply involved in the fields of home brand speakers, professional monitors, car cabin experiences, consumer electronics, and audio-visual technology products. Currently, it has established a presence in more than 10 cities and regions in 6 countries worldwide, continuously integrating global R&D and market resources, and forming a full chain development model from R&D, design, production to content. More information about Geldanna can be found at www.geldannaSearch on com.

About IMAX China

IMAX China is a subsidiary of IMAX Corporation registered under the laws of the Cayman Islands and is a limited liability company. The purpose of IMAX Corporation's establishment of IMAX China is to manage IMAX's growing business in Greater China. IMAX China is listed on the main board of the Hong Kong Stock Exchange under the stock code "1970".

About IMAX Corporation

IMAX Corporation is a leading entertainment technology company globally, providing immersive cinema experiences through proprietary software, cinema design, and projection systems. Global filmmakers, film companies, and artists have established deep connections with audiences through IMAX, making their cinema networks one of the most influential platforms for creating phenomenal blockbusters and entertainment events.

IMAX Corporation is headquartered in New York, Toronto, and Los Angeles. As of March 31, 2026, IMAX has a total of 1865 IMAX cinemas in 91 countries and regions worldwide. IMAX China, a subsidiary of IMAX Corporation, has the trading code "HK1970" on the Hong Kong Stock Exchange. IMAX and its related logos are registered trademarks of IMAX Corporation. More information about IMAX Corporation can be found at www.IMAX CorporationCn or www.cnSearch on com.