With the accelerated evolution of technologies such as artificial intelligence and large-scale models, urban marketing, brand communication, and cultural tourism consumption are entering a new stage of intelligent development. The advertising industry continues to extend from communication services to the full lifecycle operation of brands, and the cultural and tourism industry has also shifted from traffic competition to cultural value shaping, digital content operation, and brand ecology construction. How to leverage AI to enhance brand value and activate new urban cultural and tourism drivers has become an important topic for the high-quality development of urban industries.

In recent years, the country has continuously promoted the coordinated development of brand building, digital economy, and smart tourism, providing new development opportunities for the digital upgrading of the advertising industry and urban brand building. Shenzhen leverages its advantages in digital economy and technological innovation to accelerate the cultivation of digital creative industry clusters; As a leading urban area for Shenzhen's reform and opening up and an important gateway for the integration of Shenzhen and Hong Kong, Luohu is focusing on the development positioning of "three strengths and three zones", accelerating the construction of a "3+3+4" modern industrial system, relying on modern commerce, digital economy, cultural creativity and other advantageous industries, vigorously developing brand economy, actively creating a digital advertising cluster area, promoting the deep integration of advertising, branding, marketing and commercial consumption, cultural and tourism experience, and striving to build an innovative highland for the digital advertising industry in the Guangdong Hong Kong Macao Greater Bay Area.

Platform aggregation consolidates industrial foundation: professional carriers improve the digital advertising industry system in Luohu

Building an innovative highland for the digital advertising industry in the Guangdong Hong Kong Macao Greater Bay Area is a key lever for the development of brand economy and the improvement of modern industrial system in Luohu. A sound industrial ecology and a comprehensive industrial platform are the core support. Building a digital advertising cluster based on the landing opportunity of the 2026 (22nd) China Advertising Forum · Urban Cultural and Tourism Brand Forum requires platform support, industrial ecology, and scene resources to work together. During this forum, a group of national level platforms and industry resources were concentrated in Luohu, further improving the public service system for the development of the advertising industry.

2026 (22nd) China Advertising Forum · Urban Cultural and Tourism Brand Forum on-site

The Brand Service Station of China Advertising Association (Shenzhen) has been officially unveiled, which will rely on the national resource network of China Advertising Association to provide professional services for brand building, industry collaboration, talent cultivation, etc. in the Guangdong Hong Kong Macao Greater Bay Area; The AI Brand Data Analysis Center of the National Advertising Research Institute has been synchronously launched, relying on the AI brand evaluation system and data analysis capabilities to provide digital support for brand building, advertising communication, and urban marketing.

The Smart Media Research Institute of People's Daily and the China Advertising Association have signed a strategic cooperation agreement to jointly create a national cultural and tourism IP "Who wouldn't say our hometown is beautiful", focusing on dimensions such as culture, tourism, cuisine, industry, and urban development, to build a long-term, authoritative, and systematic urban content dissemination system, and explore new models for sustainable operation of urban brands.

At the same time, the AI resource docking platform of the China Advertising Association has been officially released, relying on artificial intelligence to achieve full process digital services such as intelligent matching of advertising resources, online signing, and credit guarantee, promoting the digital upgrading of advertising transactions.

The centralized implementation of the above platforms will become an important support for building a digital advertising cluster in Luohu, promoting the acceleration of the aggregation of industry chain links such as brand services, data research, media communication, and resource trading, and forming a development ecosystem covering the entire advertising industry chain.

The development of digital advertising requires not only technological innovation, but also rich brand resources and real consumer scenarios as support. This is precisely the most competitive development advantage of Luohu.

As a major commercial and consumption area in Shenzhen, the total retail sales of consumer goods in Luohu District will exceed 126 billion yuan in 2025; The cross-border e-commerce import and export volume in the jurisdiction has exceeded 60 billion yuan, continuously expanding the consumer base. A mature consumer market, a well-established commercial system, and active market entities provide a solid foundation for the development of the advertising industry. In recent years, consumer brands such as Chow Tai Fook, Sipuni, and Bama Tea have successfully landed on the Hong Kong stock market. Famous brands such as Chow Tai Sang and Luk Fook Jewelry continue to gather, while commercial complexes such as Wanda Plaza, Jin Guanghua, and KK MALL continue to upgrade, with more than 300 new first stores, flagship stores, and concept stores added, continuously stimulating brand economic vitality and providing rich practical scenarios for advertising creativity, brand communication, and digital marketing.

Kechuang Lehuo New Luohu

AI reshapes the logic of brand competition: urban scenes become important carriers of creativity and cultural tourism consumption

To form differentiated competitiveness in the digital advertising industry, the core lies in breaking out of the homogenization of online traffic and relying on the city's own spatial resources to transform the entire offline scene into an advertising creative experimental field and cultural tourism consumption experience carrier. This is also the characteristic development path explored by Luohu's long-term deep cultivation of digital advertising competition. The industry consensus is clearly evident that AI is reshaping the logic of brand competition, and the advertising industry is upgrading from single dissemination to full lifecycle operation of brands.

Original and authoritative content will become important brand assets in the AI era, and cultural value will always be the core of brand competition. Urban brand competition is also shifting from traffic competition to digital cognitive competition. Continuously accumulating brand digital assets and improving the urban content system will become the core direction of brand upgrading in the urban area of Luohu. At the same time, digital advertising innovation highly relies on real consumer scenarios and open urban spaces. Brand activities, immersive marketing, AI interactive experiences, and digital content creation all require rich offline implementation practices, and the diverse and three-dimensional urban resources are the core competitiveness of Luohu.

Here, there are five characteristic commercial districts: Dongmen, Caiwuwei, Renmin South, Shuibei, and Sungang, forming a commercial space matrix covering commercial consumption, brand display, creative release, and cultural tourism experience; We have high-quality commercial complexes such as Wanda Plaza, Yitian Holiday Plaza, and Hubei, providing diverse carriers for brand launch, creative marketing, and digital advertising.

Luohu is also an important gateway for cross-border consumption in Shenzhen. The annual clearance volume of the three major ports has exceeded 100 million people, accounting for nearly half of the clearance volume of Shenzhen's land ports; The linkage between Shenzhen Station and Luohu North Station has built a one hour commuting and living circle in the Greater Bay Area. The dual hub linkage carries cross city commuting and business tourism passenger flow, becoming a key transportation node connecting Shenzhen and Hong Kong, providing sufficient traffic foundation for brand promotion and cultural tourism consumption conversion.

At the same time, the ecological pattern of "half landscape, half city" also provides more possibilities for advertising creativity. Wutong Mountain, Xianhu Botanical Garden, Shenzhen Reservoir, the "eight gardens connected" ecological system, and "Big wutong IP" and other characteristic resources complement each other with rich activities such as Dongmen Business District, Shuibei Jewelry, Shenzhen Hong Kong Culture Month, Lotus Concert, and E-sports events, forming an urban content system with integrated development of commerce, culture, ecology, and sports, and providing continuous creative soil for new marketing methods such as brand flash, outdoor release, short video creation, and immersive experience.

Wutong Mountain

Looking at the development track of urban areas in China, future urban competition will not only be industrial competition, but also brand competition and content competition. Based on its own resource endowment, Luohu continues to promote the transformation of urban resources into brand communication resources and consumer scenes into advertising innovation scenes, seizing the opportunity for digital advertising innovation development with its comprehensive scene advantages. Rich, diverse, and authentic urban life will become the most important brand material library in the AI era, and Luohu is constantly transforming urban resources into brand communication resources and transforming consumption scenes into advertising innovation scenes.

Digital intelligence integration drives global upgrading: two-way linkage of industry, culture and tourism, creating a model for the development of digital advertising in Luohu

The construction of digital advertising clusters to drive high-quality development in urban areas is the core path for Luohu to coordinate the upgrading of digital economy, brand economy, and cultural tourism economy. By promoting the deep integration of AI technology, advertising industry, and urban cultural tourism, a characteristic industry development model is constructed, and a replicable and promotable urban development model is formed. From the media era to the digital marketing era, and then to the era of artificial intelligence, the development of the advertising industry continues to drive the iterative upgrading of brand communication methods and industry service capabilities. The landing of cultural and tourism IPs, AI data centers, intelligent trading platforms and other industrial carriers in this forum has verified the practical value of the Luohu scenario based and digital integrated development ideas.

From an industrial perspective, achievements such as brand service stations, AI brand data analysis centers, the "Who Doesn't Say Our Hometown is Beautiful" national cultural and tourism IP, and AI resource docking platforms have further improved the advertising industry's support system in brand services, media communication, data research, and digital transactions, and provided richer practical scenarios for AI technology to empower brand building.

From the perspective of urban development, relying on the advantages of modern commercial and trade industries, the positioning of the international consumption center core area, the opportunities for integrated development between Shenzhen and Hong Kong, as well as rich brand resources, consumption scenarios, and cultural tourism ecology, Luohu is accelerating the aggregation of industrial resources such as brand services, digital communication, AI applications, and content creativity, promoting the deep integration of advertising and commercial consumption, cultural tourism, and cross-border economy, and building a complete ecosystem for the development of the advertising industry.

Focusing on the long-term cultivation of the digital advertising industry, Luohu will continue to improve its policy system, introduce industrial capital, open up comprehensive scene resources such as commercial districts, parks, ports, and Shanhai IP, and provide full cycle services such as office space, brand exhibitions, content creation, and industry cooperation for advertising enterprises, brand organizations, marketing platforms, and AI innovation projects, striving to create the best practice place for innovative development of the advertising industry.

From a forum to an urban area, from industry platforms to industry platforms, from ideological exchange to resource implementation, the 2026th (22nd) China Advertising Forum · Urban Cultural and Tourism Brand Forum not only consolidates industry consensus for the high-quality development of the advertising industry, but also further promotes the deep integration of national platforms, industry resources and urban development, making Luohu an important window for observing the empowerment of advertising in urban brand construction.

In the future, as more brand enterprises, digital platforms, creative agencies, and innovative projects continue to converge, Luohu will take the construction of a digital advertising cluster area as the driving force, AI technology as the driving force, brand economy as the core, and open scenarios as the support, accelerate the construction of a digital advertising industry ecology that is "platform supported, technology driven, content empowered, and scenario open", continue to explore new models for the integrated development of advertising industry, brand economy, and cultural tourism economy, and strive to create a "Luohu sample" of high-quality urban development empowered by digital advertising nationwide.