Recently, the "China Real Estate Big Data Series Report Conference and 2026 First Half Market Summary and Second Half Trend Prediction Report Conference" hosted by the China Index Research Institute was grandly held. Beijing Huayuan Boyuan Housing Rental Co., Ltd., a subsidiary of Huayuan Group, stands out from numerous housing rental enterprises nationwide with its excellent business quality, innovative product services, and differentiated operating model. It has won the "2026 China Housing Rental Business Quality Excellent Enterprise" award and has become a highly anticipated new state-owned enterprise in the housing rental field.

Highlighting the responsibility of state-owned enterprises, moving from "having housing to live in" to "having good housing to live in"

Housing rental is no longer a simple business of "one bed", but a deep proposition related to urban vitality, talent retention, and people's livelihood happiness.

As the core platform of Huayuan Group, which focuses on housing rental business, Huayuan Platinum Park relies on the deep accumulation of more than 40 years of urban renewal, asset operation, and comprehensive services of the group. Since its establishment, it has anchored the brand positioning of "livable, social, and growth", accurately focusing on the rental needs of new urban citizens, young talents, and industrial groups, and is committed to creating a warm and high-quality rental ecological space.

This award is not only a professional recognition of Huayuan Platinum Park's comprehensive strength in product, operation, service and other aspects by the industry, but also a landmark practical achievement of the group in implementing the task of people's livelihood and promoting the balance between work and housing in the capital. It marks a solid and crucial step for Huayuan Group to practice the "rental and purchase simultaneously" and help urban talents settle in and balance work and housing.

Five major differentiation paths to build core competitiveness

At a critical period when the housing rental industry is transitioning from "scale expansion" to "value cultivation", Huayuan Platinum Park relies on the resource endowment of state-owned enterprises and market-oriented innovation mechanisms to systematically build five differentiated pillars, forming an irreplaceable value loop:

01 Organic micro updates bring new life to old spaces

Breaking away from the traditional model of large-scale demolition and construction, focusing on the inefficient space in the core area of Beijing, and achieving efficient asset revitalization through the concept of "minimally invasive renewal" and standardized modular and prefabricated technology.

02 Empowering Cultural IP to Build a Warm 'Emotional Field'

By deeply integrating cultural content and community operations into the fabric, and creating systematic and normalized social scenes, tenants can transform from "neighbors" to "partners", and apartments can become a "living community" with a sense of belonging.

03 Redefine the rental experience with intelligent digital services for the entire scene

Build a one-stop digital intelligence service platform covering the entire life cycle of pre lease, in lease, and post lease, from intelligent IoT to robot technology applications, to achieve the full process of intelligent check-in, daily management, and life services, making "ready to move in and flexible lease term" a reality.

04 Industrial Ecological Collaboration to Create a 360 ° Life Loop

Link the commercial and hotel resources under the group to create a comprehensive lifestyle ecosystem covering shopping, dining, and entertainment; At the same time, we provide customized talent apartment solutions for enterprises, using the "apartment+industry" closed-loop to promote the balance of urban work and housing, allowing talents to stay and live well.

05 Big Health Protection and Affordable Housing Enhance Rental stickiness

Deeply linking century old brands and renowned medical resources such as Baita Temple Pharmacy and Miaoying Hall, relying on the supply chain and distribution capabilities of the "Xilin Xiaoguan" elderly meal assistance brand, integrating health management and nutritious meals into daily services, using health labels to enhance tenant stickiness, making renting not only a place to live, but also a peace of mind.

From single point breakthrough to system layout, let 'Huayuan Sample' go further

As a state-owned enterprise in Xicheng District, Huayuan Group has always adhered to its original intention, placing fulfilling social responsibilities, serving urban development, and ensuring people's livelihood needs as the top priority. Housing rental is the core lever for the group to implement the strategy of "combining renting and purchasing" and promote urban renewal.

In the future, Huayuan Platinum Park will always adhere to the brand concept of "Boundless Future, Returning Home", anchor the two strategic directions of urban renewal and talent housing, and continue to deepen its cultivation - taking Desheng store as the benchmark sample of "small scale, high efficiency", and Mentougou Huayuan Fang store as the typical paradigm of "integration of industry, city and people", breaking through from a single point to a systematic and large-scale expansion, and fully building an "urban enterprise work and housing ecological platform" for young talents in the city, injecting continuous Huayuan momentum into the new era of capital city renewal and youth housing security.