On June 30, 2026, the 22nd China Advertising Forum · Urban Cultural Tourism Brand Forum was successfully held in Luohu, Shenzhen. In the afternoon session of the forum, Li Pengfei, the head of the brand's overseas expansion in the Greater Bay Area, delivered a speech titled "Blue Gazer in the AI Era". Starting from the three-year All in AI strategic practice of BlueFocus, he conducted an in-depth analysis of the disruptive impact of AI technology on the marketing service industry, and shared BlueFocus's exploration and achievements in AI infrastructure, globalization, and content scene innovation.

Li Pengfei first reviewed the development positioning of the blue cursor. As a marketing group founded 30 years ago and listed 11 years ago, Blue Focus has achieved an annual revenue of 10 billion US dollars, ranking among the top ten global marketing companies and the only Chinese marketing company to enter the top ten globally. Among them, 80% of the revenue comes from overseas business, serving nearly 200000 overseas enterprises. In 2023, BlueFocus was the first to propose the All in AI strategy in the marketing field and has been deeply cultivating it for three years now.

He proposed that the disruption of the marketing industry by AI will go through five stages similar to autonomous driving: L1 cost reduction and efficiency improvement, L2 scenario based empowerment, L3 AI Native creating new marketing models, L4 highly automated, and L5 fully automated. At present, the blue cursor has made significant progress at the L3 level and is moving towards the direction of L4 and L5.

At the level of AI infrastructure, Blue Focus has built a BlueAI big model system specifically designed for the marketing industry, covering data base, workflow base, and creation base. Different from enterprises that only focus on the use of AI tools, the blue cursor has completed the leap from tool application to AI infrastructure. In terms of content scene innovation, Blue Focus has achieved full chain coverage from high-quality film and television grade content to mass production of short videos - it can produce 30000 deduplicated videos per month for a single customer on the TikTok platform, with raw materials only taking 10 minutes; The AI short drama content also received special award recognition at Cannes.

In terms of overseas services, Blue Focus relies on Shenzhen, the forefront of Chinese enterprise brands going global, to provide services for representative overseas brands such as Tencent, Huawei, Anke Innovation, and Zhenghao Technology. Its overseas KOX system covers mainstream social media platforms such as Google, Meta, TikTok, Telegram, and X, achieving full chain AI from strategy formulation, content outreach to post investment analysis.

Li Pengfei emphasized that the core criterion for measuring AI investment with the blue cursor is the amount of token usage - currently reaching the trillion level, with a target of 30000 to 5 trillion usage this year. At the same time, the company has incorporated AI capabilities into the overall promotion assessment system, requiring every employee from the CEO down to pass AI machine testing for annual promotions and salary increases.

At the end of his speech, Li Pengfei stated that AI is not a trend, but a disruptive direction for content, workflow, and future presentation links. The goal of Blue Focus is not only to become a large-scale marketing company, but also to become a true AI marketing technology company, working together with Chinese enterprises to promote globalization and going global.

The following is a conversation between Modern Advertising and Li Pengfei, the head of the brand's overseas expansion in the Greater Bay Area of Blue Focus:

Q: What changes are taking place in the core competencies of marketing service companies in the era of AI?

A: The greatest value of a marketing company lies in "content as a channel". In the era of AI, content production no longer relies solely on humans, but more on automated data analysis, content analysis, and changes in the production process. In the past, the marketing industry relied on people, experience, and accumulation, but today it is possible to find users through more rational data and more refined segmentation scenarios. In terms of channels, in the past, we relied on experience to determine what kind of segmented scenarios to reach users. Today, the value of AI lies in spreading greater value through more rational data, more automated content, and more segmented scenarios.

Q: How does the blue cursor define its new role in the AI era?

A: Blue cursor All in AI has been around for three years, which certainly has a certain first mover advantage. In the past three years, our initial focus has been on cost reduction and efficiency improvement through AI empowerment, such as video shooting and editing, which used to require a small team but can now be achieved with self-developed tools. The second stage is to empower the industry through scenario based understanding. We have independently developed a large number of AI tools, covering influencers, videos, strategies, and media advertising. The third stage is to use AI to create new marketing models, such as overseas social media matrix marketing, which we call AI native and has entered the L3 autonomous driving mode. We look forward to achieving full automation at L4 and L5 in the future, where employees no longer start their day by opening a tool, but rather by observing how the AI is running. So today, whether it's crayfish or updated autonomous tools, these are all things we are very willing to see, and we also hope to have such development in the marketing industry.