On August 29th, the 2026 Aichi Nagoya Asian Games torch relay event was held, and Ding Wuhao, Executive Director and President of 361 ° Group, was invited to serve as a torchbearer. This is his fifth time standing on the Asian Games torch relay track after the 2010 Guangzhou Asian Games, 2014 Incheon Asian Games, 2018 Jakarta Asian Games, and 2022 Hangzhou Asian Games.

Over the past 18 years, as the official partner of five consecutive Asian Games, 361 ° has always accompanied the Asian Games with leading sports technology achievements and professional event service experience, demonstrating the brand proposition of "love always present" and the innovative ability and international influence of Chinese sports brands. At the same time, 361 ° continues to deepen its global business layout and accelerate its transition from a Chinese sports brand to a global sports brand, with top international events such as the Asian Games as its pivot.

361 ° Asian Games Official Sportswear Debuts at Torch Relay Site

Escort the Asian Games torch throughout the entire process

The torch relay of the Aichi Nagoya Asian Games will continue from August 22nd to officially open on September 19th. During this period, thousands of torchbearers and runners, including Ding Wu, wore official costumes independently developed, designed, and produced by 361 °, completing the torch relay. Ding Wu received the torch in Nagoya, marking his fifth personal Asian Games torch relay. The 'Passionate Red' torchbearer outfit he is wearing combines comfort, technology, and environmental friendliness, accurately adapting to outdoor high temperature and long running relay scenes.

At this year's Asian Games, 361 ° provides official costumes for torchbearers, runners, volunteers, staff, technical officials, and other positions, achieving precise matching of identity and scene based on a unified design language. Behind this insistence on service is the profound experience accumulated by the brand's continuous escort for multiple Asian Games. At the same time, 361 ° has also created exclusive competition equipment for six delegations from Cambodia, Mongolia, Tajikistan, Kyrgyzstan, Turkmenistan, and Macau, China, to help them showcase their best performance on the Asian Games stage.

18 Years of Joining Hands with the Olympic Council of Asia

Globalization embarks on a new journey

The deep connection between 361 ° and the Olympic Council of Asia began with the 2010 Guangzhou Asian Games, and has been a strong supporter of the Asian Games for five consecutive years, serving as an official partner of the Olympic Council of Asia for 18 consecutive years. As the Chinese sports brand with the longest cooperation time with the Olympic Council of Asia, 361 ° has always been a pioneer in supporting the development of Asian sports. At the end of 2025, based on a high resonance with the Asian sports industry, both sides will officially launch a new round of strategic cooperation, deepen strategic synergy on a broader international track, and jointly explore new paths for industrial globalization development.

Ding Wu said at the torch relay site, "From Guangzhou to Aichi Nagoya, after five Asian Games and eighteen years of traveling together, 361 ° has always accompanied the growth of Asian sports with professionalism and passion. This persistence stems from a sense of responsibility and mission for the development of China's sports industry

Serving the Asian Games also benefits from them. The 361 ° overseas retail layout has always been on par with the Asian Games. From the launch of the concept experience store in Indonesia during the Jakarta Asian Games, to the landing of the Hangzhou Asian Games flagship store, and to the opening of the first store in Nagoya in April this year, 361 ° has continuously transformed the popularity of the event into retail momentum. With the implementation of retail layout, the brand gradually transforms its top-level Asian Games event service experience into brand assets in the global market. As of now, the 361 ° business network has covered more than 60 countries and regions worldwide, and the international business retail revenue will increase by 125% year-on-year in 2025. The Asian Games is becoming an important platform for 361 ° connecting overseas consumers and expanding global markets.

Less than a month has passed since the official opening of the 2026 Aichi Nagoya Asian Games. At that time, 361 ° will provide mature products and standardized event services to fully escort this sports feast and provide stronger professional support and resource empowerment for Asian sports events.