Introduction

Price is the economic signal light.MarxThe way of analyzing prices is more profound than neoclassical economics. He does not view prices as an "equilibrium determined by supply and demand," but rather questions the underlying factors behind pricesValueWhat is it? How does price realize value? How do price fluctuations reflect and conceal social relationships?

Smart CapitalThe rise of is triggering a silent pricing revolution.Intelligent Dynamic Pricing、Algorithm Collusion、Pricing of blockchain assetsThese new phenomena not only change the mechanism of price generation, but also reshape the logic of social wealth distribution. This is not only an iteration of technology, but also a transfer of power. When algorithms become the dominant force in prices, who is behind the manipulation? Who is bearing the cost?

In traditional Chinese culture“The Doctrine of the Mean”Thought provides a unique value coordinate for examining this revolution. Not biased is called neutral, and not easy is called mediocre. The 'middle' of pricing lies in not abusing power and not monopolizing benefits. When 'a thousand people at a thousand prices' becomes the norm,' moderation 'reminds us that technological empowerment cannot be alienated into capital hegemony, and efficiency improvement cannot be achieved at the expense of fairness.

1、 From "market equilibrium" to "algorithmic pricing": precision and concealment of value realization

1.1 From Static Gaming to Millisecond Calculation: Refactoring Pricing Logic

Traditional pricing is the result of a game, whileIntelligent PricingIt is the result of calculation. Intelligent capital no longer passively waits for market reactions, but calculates consumers' current situation in milliseconds based on hundreds of variables such as user profiles, purchasing power, and price sensitivity“Best PriceIn Western economics“Price Discrimination”Theory is pushed to the extreme here - evolving from group differentiated pricing to "primary price discrimination" targeting individuals, every pennyConsumer SurplusThey are all precisely extracted.

1.2 The source of value creation and the alienation of value realization

FromMarxismFrom a perspective, the algorithm only changes“Value Realization”The way, rather than“Value Creation”The source. The value of the product is still determined bySocially necessary labor timeDecision, but intelligent capital has cut off the intuitive connection between value and price through data monopoly. The same product may have significantly different prices due to algorithmic judgments, which makesSurplus ValueThe implementation has become unprecedentedly efficient, but it has also exacerbated the unfairness of distribution.

1.3 Warning of 'fishing for all': the boundary between efficiency and fairness

The Doctrine of the Mean states: "The sum of all things that are in the middle is called moderation." The ideal pricing should be in line with moderation, but intelligent pricing pursues "moderation without moderation" - hitting the consumer's payment limit. Mencius warned against excessive fishing by saying 'numbers should not enter the pond'. Similarly, pricing cannot“Drain the pond to get all the fishThe improvement of algorithm efficiency should not come at the cost of depriving consumers of their reasonable interests, and a red line must be set between efficiency and fairness.

2、 Algorithm collusion and power monopoly: from trusts to code alliances

2.1 The 'tacit understanding' without meeting: the generation mechanism of algorithmic collusion

What is more alarming than individual pricing isAlgorithm CollusionMultiple intelligent pricing systems can maintain a high price alliance through mutual observation and machine learning, without the need for human collusion. This kind of“Tacit Collusion ”More efficient, covert, and difficult to obtain evidence than traditional cartels, it has become a new blind spot in anti-monopoly regulation.

2.2 The Art of Weight and Weight in the Digital Age: Pricing is Power

Marx pointed out in "Capital" that,Monopoly PriceEnable capital to acquireExcess ProfitMonopoly in the 19th century relied on trusts, while monopoly in the 21st century relied on algorithms. The chapter "Guanzi: Light and Heavy" reveals“Price Is Power”The truth. Platform enterprises that master algorithms have stronger pricing power than ancient salt and iron monopolies. This kind of monopoly power built on code, if not regulated, will deeply erode market fairness.

2.3 Heavenly Way and Humanity: Institutional Choice for Algorithm Operation

Laozi said, "The way of heaven is to make up for the deficiency by damaging the surplus; the way of man is not the same, as the deficiency is not enough to serve the surplus." Under the logic of capitalAlgorithmic PricingOften, it follows the alienation of humanity that 'the loss is not enough to serve the surplus'. However, inSocialist SystemBelow, we have the ability and responsibility to guide the algorithm's logical regression to the 'Heavenly Way', that is“To make up for the deficiency while damaging the surplus”Let technology serve common prosperity, rather than exacerbating polarization.

3、 On chain certification and code creation: the value anchor of digital assets

3.1 Scarcity of Code Definition: The Logical Starting Point for Blockchain Pricing

If intelligent pricing solves the dynamic changes in prices,Blockchain PricingThis solves the problem of value anchoring. Blockchain endows digital assets with "uniqueness" through technological means, creating artificial intelligenceScarcityThis scarcity created by code has become NFT, etcDigital AssetThe basis of price has reactivated Western economics“Scarcity Value ”Theory, but also establishing prices on fragile grounds“Consensus”Above.

3.2 The Labor Behind Consensus: The Social Essence of Digital Value

From a Marxist perspective, the scarcity of code manufacturing has not been deniedLaw Of ValueThe value of NFTs does not directly depend on the labor time required to produce them, but the production of scarce code, maintenance of network computing power, and consensus building marketing are all the result of human labor. In the digital ageSocially necessary labor timeIt is extending from the tangible production field to the intangible digital field.

3.3 "Achieving Neutrality": Balancing Technological Rationality and Humanistic Value

Zhu Xi interpreted "achieving neutrality" as the principle of pushing the extreme to seek balance. Smart Pricing“Neutralization”The way lies in balanceEfficiency And FairnessAlgorithmic optimization of prices, but cannot replace human value judgments; Blockchain creates scarcity, but cannot create false prosperity. Only by placing technological rationality under the scrutiny of humanistic values can we avoid falling into the technological hegemony of 'code is law'.

Conclusion

Smart CapitalPricing is no longer a simple market behavior, but a process of redistributing power. Algorithmic collusion reshapes the monopoly form, while blockchain reconstructs the value anchor. Behind all of this is the infiltration of computational logic into market ethics.

WithThe soul of horse studies——Law Of ValueAndRealization of surplus value——Penetrating the fog of pricing; borrowThe Application of Western Learning——Price Discrimination TheoryAndAntitrust Economics——Analyze the mechanism of algorithms; remitThe 'Body' of Middle School——“The Doctrine of the Mean”With“The distinction between righteousness and profit”Calibrate fair coordinates. Only in this way can we regain the "explanatory power" and "control power" of pricing in the era of algorithms, and find the balance between efficiency and fairness“Chinese”。