Nutrition and health brands gather at the CIIE, segmenting needs into a common direction

From November 5th to 10th, the 9th China International Import Expo was held at the National Convention and Exhibition Center (Shanghai), where nutrition and health brands were showcased in multiple national pavilions and exhibition areas. NYO3 is from Norway and has participated in the CIIE for the eighth time. This year, they launched the global debut of the Underwory marine anti-aging product at the Norway National Pavilion and the Ageless PDRN oral solution film at the Norway Nutrition Pavilion, with marine anti-aging becoming their main product line. BioCare is from the UK and was founded in 1985 by British clinical nutrition experts. It focuses on women's health needs and offers a variety of products such as cranberry probiotics and women's personal care series. It has been deeply rooted in the expo for multiple consecutive years. Swisse is from Australia and has been deeply involved in the health market for over 50 years. Its booth covers a wide range of family nutrition products such as joint care, liver protection, and oral beauty. NutriQueen, which is exhibiting for the first time, focuses on women's nutrition and releases two core products on site. With the support of the Healthy China strategy, the nutrition market continues to expand and consumption is moving towards full lifecycle precision. Overseas nutrition brands are also increasing their efforts in the Chinese market along with more segmented demands.