The business accompanied by AI needs to know how to 'stop'

On October 12th, the American AI companion company CharacterAI applies for bankruptcy protection and seeks to sell assets. The company has approximately 12 million monthly active users, but financial data shows that it has been struggling to make ends meet for a long time. In August 2026, the revenue was approximately 5.3 million US dollars, and the operating expenses reached 13.3 million US dollars. In addition to the high cost of computing power, litigation, regulatory risks, and talent loss related to the safety of minors have further exacerbated their business difficulties.