Starbucks' '' face 'and' inside '

Starting from October 22nd, Starbucks China stores will implement a consumer seating policy, excluding groups such as pregnant women and delivery riders. Previously, disputes caused by seat occupancy due to non consumption occurred frequently, and the paid experience was damaged. At present, its same store sales in China have only increased by 0.5%, and the average order price has decreased by 1.6%. With the joint venture of Boyu Capital holding 60% of the shares, new shareholders are placing greater emphasis on profit margins. Under the competition of low-priced local brands, Starbucks is rebalancing space costs and single store profitability.