New "Three Piece Set" in Shopping Mall: Market, IP First Exhibition, First Store

During this year's National Day holiday, several shopping malls in Beijing attracted foot traffic and boosted sales growth through new forms such as themed markets, first stores, and first exhibitions. Chaoyang Heshenghui has introduced its first pop-up exhibition in North China, with holiday sales of nearly 250 million yuan, a year-on-year increase of 30%; The sales revenue of Chaoji Heshenghui reached 185 million yuan, an increase of 11% year-on-year. Time limited markets such as hand accounts and matcha tea attract young consumers to check in. Industry insiders point out that the cost of attracting traffic to markets is relatively low, but the long-term competitiveness of shopping malls still relies on operational and differentiation capabilities.